SEO is more than just tracking competitors and sprinkling keywords across your site. In this post, inspired by a LinkedIn discussion, I explore how true SEO success lies in performance, promotion, and fostering organic conversations. Learn why tools like Visualping and Google Alerts, along with proactive marketing, can make all the difference. Don't just keep up with competitors—outperform them

Running a business or a charity is no small feat. When sales drop, or donations dwindle, the stress can feel suffocating. For small business owners, it’s the worry of being unable to pay staff. For charity CEOs, it’s the panic of falling fundraiser income when your cause depends on it. And here’s the kicker—it can happen to anyone.

If your AI-generated content isn’t performing on Google or social media, the problem isn’t the AI—it’s you. Most people use AI the wrong way, producing generic, lifeless content. The fix? Tell AI to use your tone and add your personal touch. Learn how to turn AI into a tool that boosts both SEO and social media engagement.

Have you noticed a sudden drop in your e-commerce traffic? We did too, and after investigating, we found the culprit: SRSLTID, a bug in Google Merchant that's hurting small businesses. This isn’t a penalty—it’s a fixable issue. Learn how we identified and resolved it, and why understanding your website inside out is key to maintaining your rankings. Don’t panic; follow our steps and get back on track.

Discover the lessons from Google's 35 business failures. Learn why focus and mastery in your core competencies are crucial for success. Insights for business leaders and charity CEOs.

As the founder of MANUP? and a passionate advocate for mental health in the business environment, I'm excited to share details about an upcoming event that promises to be a game-changer: "ROI on Mental Health 2024." This event is not just close to my heart due to my role in MANUP? but also because it resonates deeply with my commitment to integrating mental well-being into business strategy.

Explore our in-depth guide on SEO and online reputation management for charities. Learn from an expert's insights on safeguarding your charity's digital presence against false claims, enhancing visibility, and maintaining the trust of your supporters

Let's talk about the elephant in the room that nobody seems to address. How on earth can you lose 1080 Google reviews overnight? That's a question your potential clients won't ask.

Whether you're a business owner or a charity leader, knowing how to track fraudulent claims, protect your brand, and act swiftly can make all the difference

I write to you today not as a mere user but as a concerned citizen of the digital world, where your services play a significant part in our daily lives. My concern is not new, but it's recently been rekindled by an email which I received from your esteemed organisation

Over the last 18 months, my involvement with various charities has activated a combined total of $210,000 in free Google advertising. An overwhelming sum.

It's another one of those myths; just like using duplicate content, it cannot be helped in some cases, so Google will not penalise you if there is a good reason for using it. (other than trying to rank higher in Google)

Is your Instagram account filled with "promote it on" spam? Here's what you need! Follow these simple steps to stop this annoying spam within seconds. You can reclaim your Instagram feed from these unwanted promotions with some knowledge.

Remember, accessibility isn't a feature – it's a right. If your website or app doesn't use alt text, consider making it a priority. Let's stop talking about inclusivity and start putting it into practice, one alt text at a time

In online advertising, Google AdWords stands as an 'arguably' quick win, an unrivalled force, enabling businesses to reach their target audiences effectively. However, a powerful revelation echoes through the corridors of marketing wisdom: "The worst people to advise about your PPC campaign are Google themselves." This statement highlights the need for self-education and underscores the importance of familiarising oneself

What is the process for adding a user to Google My Business? The process has, up until the year 2023, been quite simple to follow, but once again, a bright spark at Google has decided to complicate things for us.

Before you cross the road, what do you do? The rule of thumb is to check both sides of the road before stepping on it.

If you wanted to buy something luxurious, would you only buy it after checking your budget first?

Are you familiar with MANUP? The charity was founded by Dan Somers (owner) back in 2019 and is now a registered mental health charity. The idea came from Dan, but it's not just him

Bounce rate in google analytics represents the % of visitors that leave your website without visiting another page and gives a hint to how interesting and/or relevant your content is for your visitor.

If you own a local business and it's not on Google Maps, you're missing out on potential customers. Google my business is primarily free if you ignore the time you spend to keep it updated. GMB (Google my Business) is essential for local businesses that target an area within a county, such as a local plumber or shop within a street.