Why AI is Killing Your SEO and Social Media (It’s You, Not the AI)
You’ve probably heard all the hype around AI content tools like ChatGPT—fast, easy, and efficient. But you're missing something big if you’ve been using it for a while and wondering why your posts are still flopping on Google or social media.
Let me tell you straight up: the problem is not the AI but you.
Google Doesn’t Care About AI Content—It Cares About Value
Most people don’t get the truth that Google isn’t out to punish AI-generated content. They’ve said it simply—they care more about quality than how the content was created. What they don’t like is spammy content that adds zero value. So, if your AI-written posts aren’t ranking, it’s not because a machine writes them. It’s because they’re dull, soulless, or don’t give readers what they need.
Google’s stance is this: “Helpful content that answers user questions will always rank better than content designed purely to manipulate the algorithm.” And trust me, if your AI content is underperforming, it's because it's lacking that human touch—not because it’s AI-generated.
Why Your AI Content Sucks for SEO and Social Media
Most people punch in a basic prompt like “write a blog about [insert topic],” then expect the AI to do all the work. Here’s the harsh reality: if you treat AI like a content vending machine, you will get mediocre results.
Watch the video below, where I explain how to fix this and get the AI to work in your favour. Spoiler: it’s all about injecting your tone into the prompts. Tell it to write how you would, and suddenly, the lifeless content starts to feel more personal and engaging—and that’s when things start to move.
What This Means for Your SEO and Social Media
Content that sounds like you is naturally more engaging. People stay around longer on your site and interact with and share your posts. That sends positive signals to Google and social media algorithms, pushing your content higher. So, by using AI the right way—your way—you’re already boosting your SEO.
And on social media? It’s even more critical. People can smell a generic AI post from a mile away. If you want them to care, you need to sound like a natural person. That's why applying the tips in the video will give your content the edge it needs.
The Human Touch Still Matters
Look, AI is a tool, not a replacement for your brain. It’s there to help you build the foundation, but you still need to bring your insight, experience, and tone. That’s what makes content perform—whether it’s on Google or social media.
Google prioritises content that offers real value. The more your posts solve problems or provide insights, the better you rank. And that’s precisely what I show you how to do in the video below. It’s about turning generic AI content into something valuable, human, and useful.
Fixing Your AI Content for SEO and Social Media
Be Detailed in Your Prompts. Don’t just ask AI for “a blog.” The more context you give, the better the result. In the video, I explain how to ensure ChatGPT uses your tone and why that’s the key to getting engaging content that ranks.
Review, Tweak, and Add Personality: Think of AI content as a first draft. It’s your job to go in, add your voice, and make it engaging. This isn’t just about sounding good—this directly impacts how Google and social media platforms see your content.
Focus on Quality, Not Quantity: One valuable, well-written post will do more for your SEO than five half-baked AI articles. Google loves depth and usefulness. And on social media? People connect with thoughtful content, not spammy filler. The video breaks this down for you.
Don’t Spam the System: If you’re using AI to crank out keyword-stuffed nonsense, stop now. Google’s way too clever for that. Focus on creating genuinely helpful content that people will want to read and share.
The Bottom Line
AI isn’t killing your SEO or social media. You are—by not using it properly. But that’s an easy fix. Watch the video I’ve embedded here and learn how to get ChatGPT to write content that sounds like you, engages your audience, and helps your rankings.
AI can be a game-changer, but it’s not a magic bullet. You still need to bring your personality, expertise, and insight. Do that, and you’ll start seeing better results—both in terms of search rankings and social media engagement.
Remember, it’s not about outsmarting algorithms but delivering content that connects.
