If you own a local business and it's not on Google Maps, you're missing out on potential customers. Google my business is primarily free if you ignore the time you spend to keep it updated. GMB (Google my Business) is essential for local businesses that target an area within a county, such as a local plumber or shop within a street.

Keep your life simple and their life easy; ask if they can do you quick favour rather than using the term ‘review’. Tell them it merely helps you out and you are very grateful; it is easy.