10 Rules to Not Waste Money on SEO
What would you do if your company had a lot of money to spend on SEO? What kinds of mistakes would you make? This article is about ten rules that will help keep your business from wasting all of its money.
SEO Rule Number One: Make Sure You Know What SEO Is
This is the most important rule, and it should be your first step. It's easy to make mistakes or not know what you are doing when you don't have a clear idea of everything in this industry. So take time to learn about SEO before investing any money into it. SEO takes time to learn and understand.
SEO Rule Number Two: Invest In The Right Things
Ensure you have a clear idea of what your company wants to accomplish with SEO before investing in it. If you want leads, then invest in that area instead of keywords or links for rankings. These are just some examples, as every company is different but make sure you know your SEO goals and what you want to accomplish before investing
SEO Rule Number Three: Determine Your Budget
This is the most critical part of your plan. You need to know how much money you will have for this. If you don't know, it's hard to succeed and might waste more money than a budget from the beginning.
SEO Rule Number Four: Meet With An Expert
It's essential to get a second opinion. There are many different things that you can do with SEO, and it might be hard for one person to know how much time is needed or what specific areas need the most attention.
Meet with an expert who has experience in this area. They will guide you with their proven expertise.
SEO Rule Number Five: Create A Plan
You need to know what you want to accomplish. What are your goals? Are they related to traffic or bringing in customers and leads? Do you have a timeline for this project, like six months? Define these things before investing time and money into your new idea.
SEO Rule Number Six: Be Patient
It's not going to happen overnight. SEO takes time and patience. You need to have the mindset that this is a long-term project, which will take months, if not years, of work to see any real success. It's a fact that most businesses fail at SEO within three months; SEO isn't like PPC, you can't just turn it on overnight, but it's certainly cheaper and more rewarding in terms of ROI.
SEO Rule Number Seven: Stay The Course
SEO is an iterative process. You'll have to adjust and tweak your strategy over time, so you need to stay the course if you want it to work in the long term. Don't get discouraged if things don't happen immediately or go as planned. We are constantly tweaking & changing ideas with our clients to fine-tune
SEO Rule Number Eight: Build Quality Content
You want to invest in quality content. This is the only way you can get traction on social media, as well as how Google ranks your website. It would be best if you had many good posts with strong copywriting and high-quality images for this tactic to work over time. The days of using free or stock images with a few lines of rushed words are long gone.
SEO Rule Number Nine: Optimise Your Website
If you want to rank in search engines, then optimising your website is a must. It would help if you had the right keywords and content for this tactic to work over time. It's not enough to optimise your blog or social media posts -- it has to be done across all of your pages on the site. Every page on your website should be optimised as though they are different websites; each page has a purpose & topic.
SEO Rule Number Ten: Keep Up to Date with the Latest Developments in SEO Technology
A lot can change in a year and even more during one month. This is why you must keep up-to-date on what's happening with SEO, so don't miss out on updates with Google, Bing or social media website. SEO isn't just about optimising for a search engine. It's more about providing the best experience for your audience. You must have the ability to distinguish fact from fiction. The SEO world is littered with fake news, wrong advice or, quite simply, outdated.