What SEO really is

What is SEO?When you hear ‘{{seo}}’ does it conjure up the thought of keywords, metatags and a desperate attempt to climb your way up the rankings in Google? Well, think again – SEO or Search Engine Optimisation isn’t just a techie buzzword; it’s an important part of any business in the 21st century with an online presence.

One of the major roles of SEO is that it helps to promote your brand, what you stand for, and the people behind it. Think of it more as a way of getting people’s attention, you’re using techniques to bring your business to the attention of the people who need it, and at the same time, giving your brand authority through good quality content and links to other people.

SEO is a way of converting interest and clicks on your website into solid sales – making you more visible so that whether the person who’s looking for your services has used them before, or is just browsing, you’ll pop up in their searches and keep their attention, leading them to buy from you instead of a competitor.

SEO gets you noticed as a business owner. To get to the top of Google, you have to make sure that the clever little algorithms behind it have enough information about you and your business to make them think you’re the best person at what you do. It’s not about stuffing your home page full of meaningless, repetitive keywords; it’s about forging connections, building a reputation and showing up as an expert or trusted person in your field.

SEO can help you plan out the future of your website. It gives you the tools to tweak and adapt your site to appeal to the very people you want to buy things from you. It’s your online shop window, like a designer shoe shop is built to appeal to people with a lot of money and a liking for spending it on uncomfortable but beautiful shoes, using SEO effectively can help you target people who are looking for what you’re selling; and inspire them to buy it from you.

Using SEO, you can also keep a close eye on what your competitors are up to. It’s a constant race to stay ahead of the game, so use any help you can get from SEO, and you can potentially keep an eye on things like who your competitors are linking from and to; check out their use of headers and tags, and more.

SEO has come a long way since the early days of Google and online searches; make it work for you.

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SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

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