Bounce rate in google analytics? 50, 60, or 80%?

Bounce rate in google analytics represents the % of visitors that leave your website without visiting another page and gives a hint to how interesting and/or relevant your content is for your visitor. A general rule of thumb, anyone who leaves a website within 10 seconds, without doing anything else would hit your bounce rate.

Is a high bounce rate bad? Not always…

Keep reading, let us break it down.

What is a good bounce rate?

A good bounce rate is defined as how many users leave your site after visiting one page. It’s usually expressed in percentage (%) in your google analytics account.

The bounce rate arguably has a big impact on the ranking of your page because Google, more than other search engines sees it as an indication that people didn’t like what they saw, so there must be something wrong with the content or trustworthiness of the website they sent visitors to.

What is a good bounce rate? There is a lot of conflicting information regarding a “good” bounce rate, but a good place to start would be 55% or less but it also depends on the content of the page a visitor is viewing. For example, pages that provide a downloadable file or document may experience higher bounce rates because the visitor is finished with their task, you could argue that is good traffic that’s converted into action.

A plumber, car mechanic, or any other call-out service may see high bounce rates in google analytics but is it a problem? Not really, if most of the traffic is converting into an action such as phone calls or booking requests. if someone needs a service, do they need to stay on a website if all they want is a human to fix a problem? No. Google understands that, which is why your focus should be promoting your brand, then keywords alongside. Be trusted!

What is a high bounce rate?

A high bounce rate depends on many factors, but primarily it’s anything above 55% is worth looking into. Other factors that contribute are how relevant the content is to the page visitors land on, if there are no clear objectives of what visitors should do next or what you’re trying to get them to do then a high bounce rate might cause your website issues with {{seo}} or PPC performance. What is the purpose of your webpage? Read a blog or get them to call?

If you are looking at the bounce rate in your analytics, while reading this, you most likely have a problem.

How to improve your bounce rate?

To improve your bounce rate, you first need to know if it’s a major issue that is hurting the performance of your website. If you’re seeing high bounce rates on certain pages but not on others then it may be due to out-of-stock products, broken images, or outdated information being viewed? Do you need to fix something just because everyone claims a high bounce rate is bad? No. But, if you have a page with a high bounce rate, no engagement & zero conversions then it’s probably time to see what can be done about it.

If you spot a page with a high bounce rate, compare it with other pages, what’s different? Is anything broken? is the content of the page outdated? are visitors easily confused? are there clear calls to action on the page, if so what do they lead to? is there a reason for them being on that page?

What is a bad bounce rate?

A high bounce rate can be seen in most cases as a negative user feedback mechanism and in some cases might tell you they didn’t find what they wanted when they arrived at your website. Have you spent money on SEO or hired a copywriter? You could be optimised for the wrong keywords? if so, your traffic is uninterested which makes them leave quickly…. They’ve wasted a few seconds, you’ve wasted hours on your website.

A bad bounce rate is simple, ignore SEO for a moment here

If your website is getting visitors, whatever your bounce rate but getting no interaction at all, it’s a bad bounce rate, and that needs looking into.

LET US BREAK DOWN BOUNCE RATES IN GOOGLE ANALYTICS

Why is my organic bounce rate so high?

If you have a high bounce rate in the ‘organic’ section of google analytics, it could be your website needs optimisation for the search engines to better understand what your website is about. You might be showing for keywords that are not relevant to your website, you need to be found for keywords that are relevant to your business. Check the pages, are images loading, is the website fast?

However, is your traffic converting well? if so, an audit might be a good thing to do, could you squeeze a few more calls or sales?

When you fire up your google analytics, is organic traffic bringing you the most traffic? if not, some things are very wrong.

Social Media Bounce rate is very High

Think of social media like knocking on someone’s front door while they’re watching a film, if what you say isn’t going to interest them within a couple of seconds, they will close the door. Web traffic from social media will always be high, it is just the way it is! People using social media are using whatever platform to be social, not be sold products so you have to be relatable, trustworthy & within reason be an impulsive purchase.

if you have a high bounce rate from social media, then check the following: are your posts engaging? Are they just people being nosey? Is your website slow? To convert traffic from a social platform, you have to give everything fast, let the customer find what you are offering quickly. Have you checked to see who really likes your social channels? Are they friends, family or people you work with, if so they already know what you do right?

How can I reduce the bounce rate on my paid search?

Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. Are you remarketing to the people that have already been to your website? If not, start!

Are the keywords you are paying for really the right ones? Just with SEO, you need to make sure that you are targeting your keywords properly, if someone clicks on your ad but doesn’t convert, you’ve wasted both money and time. When you see high bounce rates in paid search, it is usually due to one of a few reasons such as; The keyword is very broad and has an ambiguous intent, the landing page does not match the ad, or the user experience on the landing page is poor.

When was the last time you tested the load speed of your website? If the site loads slowly, improperly, is ugly or is hard to navigate then you’ve not just lost a customer, you had to pay for the privilege. People who click adverts are well aware they’ve clicked just that, an advert so you need to send them to a clear, easy to use and/or engaging page that offers them something the other adverts didn’t.

Direct Traffic Bounce Rate is quite high

Direct traffic is a valuable source of website visits, as it includes visitors who have bookmarked your website or have typed in your URL directly into their browser. However, if your direct traffic bounce rate is high, this could mean that visitors are not finding what they are looking for on your website and are leaving quickly.

Have you removed any URLs but forgotten to redirect them to the new page, maybe you haven’t set up any 301 redirects at all? If your website is experiencing a high bounce rate from direct traffic, this could be the reason.

Sometimes, having Google Analytics installed improperly can cause massive issues with direct traffic with Google either over, or under-reporting traffic.

Why is my referral traffic so high?

If you are getting a lot of traffic from referrals in Google Analytics, there is likely one or more links on other websites that mention your website. The next thing to do would be to find out who these people are by checking the landing pages for referral visitors and seeing what kind of content they have been reading.

We do believe that this is one area of bounce rate that Google really does use to work out if your content is good, or understand why a website has linked to your pages. If you are experiencing a high referral traffic bounce rate, it is likely because the content on the landing pages is not engaging enough for visitors. It could be that the website sending you traffic isn’t related to your website at all. What is the purpose of the link?

Be warned, the referral traffic section in Google Analytics could be spam, a few years ago there was a huge problem of spammy affiliates faking traffic to someone’s website in the hope that a user would visit the website. Make sure you have some sort of security system!

So how can you keep an eye on your bounce rate?

It really is simple, check your Google Analytics every few days! If you don’t check something how will you know what to improve?

Check the traffic sources tab, top referrals, direct traffic and bounce rate. This is where you will find out what to improve on your site.

Not only do you have Google analytics but maybe Google Webmaster Tools or even Bing webmaster center – all of these check to see how well your website performs in the eyes of search engines and more important use this data to improve your client base!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google my Business, is it still worth it in 2022?

Google my Business 2022

Do I need Google My Business?

If you own a local business and it’s not on Google Maps, you’re missing out on potential customers. Google my business is primarily free if you ignore the time you spend to keep it updated. GMB (Google my Business) is essential for local businesses that target an area within a county, such as a local plumber or shop within a street. 

Do you need to use Google my Business? The truth is, yes & no. You have to work out if it’s cheaper and easier to advertise in a local newspaper or community magazine. Quite often, if you are happy with a handful of customers a week, the power of a well-written advert in a village magazine could work wonders for your business. Google my business is there 24 hours a day, seven days a week if you optimise the profile correctly. A magazine has a shelf life of a few days, generally on a monthly recurring fee.

For every person reading a local paper, there will be hundreds of more people using the internet. How many clients do you want to work with? It’s a question only you can answer.

What is Google My Business, and why is it important?

Google My Business (GMB) is a free tool provided by Google to help local business owners manage their online presence, both on mobile and desktop versions of Google search results. If you do not have an account for your restaurant, how will people find you? If you don’t have a Google account for your hair salon, how will people know if you are good or not?

Many potential clients will want to see what your business is about, how you deal with customers and more importantly, how will they do that? They will run a search for whatever business term in Google and read the reviews by comparing your business with your competitors. Great reviews will direct them to your company and also help you get even more clients!

Google is the biggest search engine on the planet. Nearly 93% of all keyword searches are performed on Google… that is why owning a profile on Google my business is essential.

GMB Account free

How do I create a Google My Business Account?

“But what if I’m a new business? How do I set up my Google My Business?” That’s a question we are asked a lot. 

It’s straightforward, jump over to Google my Business, click Sign up, which is free, fill out your business details. You will typically need to verify either your phone number or Google send you a postcard to your business address. You will have to wait for roughly a week; you will get a PIN to verify with your new account. Boom, you now have a Google my Business profile.

Is Google my business worth it?

In a nutshell, yes, but to perform well, you need to spend a couple of hours a week, maybe more to keep the details correct, update your posts while keeping your customers happy once they’ve left reviews. If you are interested in doing your own Google My Business optimisation, it’s worth investing the time to do so. Also, this can be a great way to build trust with customers by being active on all social media platforms that link back to your Google My Business page.

Google allows you to make posts, offers & deals directly from your GMB profile but to do that, and you need time. It would help if you had attention to detail while knowing how to attract your customers and presented against your local, sometimes national competitors.

So yes, it’s worth it, but only if you are willing to give it time & attention. There is nothing worse than an unmaintained GMB profile; it’s a massive turn off for customers who don’t know you yet.

Cost of Google my Business

Is Google my Business free?

Mostly yes, if you ignore the time you spend to set it up and maintaining it. You can also get a lot of free or cheap help to set it up and support, but they will most likely use an automatic tool or share the same posts you share on other social platforms that will not help you rank in Google’s local listings.

You have to spend the time to make it attractive and rank properly. (You can run paid campaigns but thats for another article)

How do I log into my google business account?

You can either log in Google my Business, via your computer or download the App from Google. You can find the download links in your App Store or visit this page

We tend to use the website more than APPs, but it’s down to personal preference. The APP is perfect for sharing images because it will include the location data of the image, which will help your local GMB SEO performance. 

How to promote my business on google for free?

There are a couple of things you can do without spending a penny. One is to involve your customers and ask them for reviews and feedback, so Google knows you have happy customers, encouraging those who don’t know your business to get in touch. As said above, adding local images, posts and updates at least weekly will work wonders for your business.

Google loves a GMB profile that’s updated frequently. We have clear evidence of GMB profiles with client reviews, alongside customer photos working fantastically.

Update Google my Business

How do I edit my google business page?

Login to your Google my Business account; once logged in, you will see a list of all your locations. You can click on each location to edit the details, add photos, and when your updates have been approved they will appear live on Google maps. You can use either a computer or one of the official APPS.

You must check your profile weekly; Google will often suggest updates that might be incorrect because they’ve found something elsewhere on the internet and got it wrong.

Do you need the google my business app?

It depends on who you ask; we use a computer more than the APP unless we upload images for our clients. Google will read the location data from the picture directly from the phone, which will help your local rankings massively. Google only wants to list local businesses that can search a location. The APP is far better for ‘proving’ you are in an area unless you know how to keep that data once transferring to your computer or laptop.

Can I take my business off Google?

Yes, but it can take a long time, but it does take seconds to mark yourself permanently closed. All you will need to do is log into your account, click ‘info’, and keep yourself closed, but that won’t remove it from the search engines. You may need to wait a few weeks; in one case we’ve seen a closed business continue to show for nearly three years.

Dealing with Fake Google Reviews

Can Google detect fake reviews?

There are third-party tools that Google can use to identify fake reviews, but most of the time, these are only used when an official complaint has been made. Google is very good at recognising spammy reviews, so they will be removed quickly if Google finds them but simply put, fake reviews are posted on a daily business worldwide. It will most likely happen to you. Sadly, unless it’s made from a brand new, spammy looking account that is opened to ruin your business, it will generally stay live on your profile which is incredibly annoying, but we have to play Googles rules, even if stupid. Your potential customers will generally spot a fake review and ignore it. However, you must reply to it professionally, don’t bite. We have reviews removed all the time, but it’s often a headache, sometimes not cheap… It’s quicker to get more excellent & honest reviews; your customers will see through it.

Can I review my own business on Google?

Business owners tend to leave a review when they set up the GMB profile; avoid doing this as it’s against Google policies. You only should ask your customers to leave a review about their experience; if you have a business that is not doing well enough to get any, then maybe consider changing it up. Google doesn’t encourage Business owners to write reviews on their profiles as this can look very suspicious from an outsider’s perspective. It would be best if you only got reviews from those who have done business with you, even suppliers 😉

REMOVE FAKE GOOGLE REVIEWS

How do I get rid of fake reviews on Google?

We have done this for a few clients, and we recommend you contact us for a chat. If fake reviews are showing on your profile, respond to it and rebuke professionally but remember, it’s not personal and don’t bite. Some people love to leave fake reviews to try and blag a discount or free offer. Competitors, although rare, will leave counterfeit reviews for anyone to try to stop people using you but ignore, report and reply to it.

How many times should I check my GMB profile?

As often as possible, Google will re-check your data automatically each week and suggest new changes or updates. If you’ve had a change in opening times, then it might be worth checking these too. Google will read data on websites like Facebook, Trustpilot and pull in any information that doesn’t match; sometimes, quite frequently, get it wrong, you will have a few days to approve the suggested changes or reject. If you don’t log into your GMB profile, they will automatically update the changes themselves.

Do I need to put up my address on Google?

You don’t need to include your address on the public, Google my Business profile page, but you do not need to show it publicly. You will be able to choose an area that you can serve, but these types of profiles don’t perform that well, usually. You have to ask yourself, would a customer who knows nothing about you trust a business that isn’t open about the location of trade? Would you?

If your business is a limited company, the details are on Companies House anyway; why would you want to hide something easy to find on other websites? If you have safety concerns, register your business at a local business, or most accounts will offer virtual addresses. Word of warning, Google doesn’t not like virtual addresses….. be warned (but a lot of businesses do this).

Can I get in trouble for leaving a bad review?

If you leave a review that is in an aggressive or abusive manner, then yes. Google takes this very seriously and will remove it if reported to them by the business owner. If a customer leaves a negative review about your business, but they have not completed their transaction with you, then Google should remove it, but sadly, they don’t need to prove they did business with you, and you can’t prove they didn’t.

However, sabotaging someone’s business can open you up to legal proceedings. We have helped multiple clients have reviews removed with reasonably large payouts being made via small claim courts because we could prove where the review was done, and who did it.

Can I leave an anonymous Google review?

No, the only reviews allowed are by Google profile owners. If you leave a review with your real name, your Google profile will automatically be added to the listing if its linked up correctly. This is good for SEO but bad if you didn’t want people knowing who you were. You can block this in advance on your Google, but these reviews are often ignored or removed.

How do I deal with a bad Google review?

There is a process Google asks you to follow. If the review is for services you provide, it’s generally about price, and if it’s terrible, reply then ignore it. If your customer has not completed the sale with you, you can appeal to Google, and they will remove it or ask the customer to edit it. You can leave comments on reviews but be professional, remember your potential customers will see it.

Can you get every lousy review removed from Google? No, but you can get most deleted nearly easy.

Is Google my Business worth the time?

Google my Business Summary. Is it worth it?

Yes, absolutely. 

GMB is a Google-owned company that provides free online services to help local businesses grow. GMB (Google My Business) is a fantastic, free software launched in 2014 to assist people worldwide to find local companies. The simple user interface has allowed firms to effectively communicate on the local market as an alternative to Google’s directories and sponsored listings.

Google My Business makes it simple for people to locate the best business or activity for their needs, whether they’re looking for a take-away pizza, repairs shop, or navigating maps while on vacation in a new city. Google My Business helps users discover the ideal store or company that meets their demands by utilising brand names and search terms.

One hard fact for you – If you don’t open an account then Google will most likely make one by using data it finds from elsewhere on the internet.

Dan Somers -Ipswich Office
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Why is SEO getting harder? The Secret

Why is {{seo}} getting harder? and we don’t even know why. It feels like the rules have been changed overnight. Backlinks are just not as effective as they used to be, so you need to find other ways to get ranking if you want your site on the front page of Google. (Something we read about ALL the time)

is SEO getting harder?

Why has SEO stopped working?

What’s causing people to stop ranking in 2021 when they dominated the search engines two years ago?

The truth is, Google has simply clever & gotten more aggressive. Now, instead of just looking at basic user experience metrics like they used to, Google is looking at everything. The whole user experience matters now, not just how many backlinks you have or what social media sites are sharing your content.

The days of sticking to the silly rules of writing content over 1000 words have gone, most likely forever. Churning out daily blogs that have no engagement or interaction? Gone, long gone!

Once upon a time, to rank in Google was about slapping a website link on any website, it didn’t matter. The more the merrier but in 2021…. dead, doesn’t work. It wasn’t about having the best content on the web, it was about spamming every website imaginable. But in 2021? It’s not even about how good your content is anymore, Google looks for engagement and user experience on the website that mentions yours, what happens if people don’t click the link or engage with the content that mentions you? Nothing!

Your site won’t rank no matter how many backlinks you have or social shares you get because Google knows that the link is for SEO reasons, not to help a reader to learn or educate them.

Google changes SEO rules

Google has changed the SEO game?

Google has been taught by humans, they have software like Chrome, Google Analytics, Webmaster tools, Google my Business. PPC (AdWords). Google’s algorithm gathers all of the user data to work out if a website can be trusted to show on the first page of the search results, the fewer humans engage with the content, the less it will help any website rank in Google.

Until a searcher in Google hits your website, it’s not your client, it’s Googles. We have said for years, Google has to trust you. Provide quality not quantity. Somewhere between 70% to 80% of visitors are not your clients, they will leave, viewing your website for between under 15 seconds. What do you show these people? Great content in the right places, visible calls to action and social sharing options (arguably).

Google has added further changes to make it harder for websites with poor quality content or too many ads around the pages can rank well in Google. (this is years old).

How does Google know what is good quality content? Humans tell Google, through the use of a Search Engine., Analtyics & Chrome which in itself is fancy spyware, everything is fed back to Google This is why your website needs an SEO strategy, “You can’t just pump content out there and expect to rank.”

What is Good SEO Content?

This is where Google nails the algorithm. It’s not just about having content with 3000 words, boom you are ranking in Google.

Having lots of social shares is irrelevant for SEO, although it can help generate traffic but for SEO reasons, it doesn’t really work! Why not? how many people have completely open, and public profiles? How can Google check what is shared on profiles that have been locked down? Facebook has banned Google bots from crawling a massive amount of the social network! How can Google include social media in its ranking algorithm when most of it is set to private? i

Google does look at social signals but only if they are publicly available. If it’s private, don’t expect Google to crawl and index them unless it is open and public (unless there is some bug). Even if it does pick up a social share on a business page somewhere, how many people liked or shared it? If none, it’s not worth the paper it’s virtual written on. Google will ignore anything that looks like a B2B transaction anyway!

“Social signals in their current form offer no SEO value.” – Matt Cutts, Former Head of Search Spam at Google. (this was said years ago but still valid)

Good content is about standing out from the crowd but not being so different from what your industry leaders are saying! If you are saying exactly the same as an article that ranks 5th in Google, why would Google rank yours instead of that one? If it is too different and unique, then what is your source/value proposition? Are you really qualified to say something that’s totally different to everyone else in your industry? Google does check, with ease!

This is where most people fall down when they think about SEO. They forget the core fundamentals of Content Marketing; make sure your content stands out from everyone else, but not too much! People need to be able to understand it and engage with it straight away (without needing any help) if possible without reading too much like a novel.

Gaining SEO Trust with Google

How to gain Googles Trust?

You need to read about the algorithm update called ‘Your Money or Your Life

In a nutshell, it’s broken down into different areas, that all sync up to one thing…. Trust!

Expertise, your website needs to be trusted by your visitors. In order to be measured highly for expertise, your website must meet and exceed the needs of a majority of on-site visitors. This can be achieved by communicating with consumers in a way that positions yourself as an expert through content creation which will increase trust from potential clients or customers who need assistance with in this field you are promoting

In short: A successful business model includes building relationships based on quality over quantity when it comes down to substance rather than simply publishing something online because “you have nothing else going”.

Authority, Your site’s authority is determined by the number of experts or influencers in your vertical that are using it as a trustworthy source. Did any press mention you recently? Are there local governments and councils who might talk about what you did for them, do they list your service? It never hurts to get on good terms with suppliers too!

Trustworthiness, A lot of people think SEO is all about having the right keywords, but they can’t see what’s really important: establishing trust with Google and your customers. In order for this to happen, you need a privacy policy that reflects who YOU are as an organisation – not just some template from another website!

Do you have terms of service page? What about a GDPR or a Cookie policy? Is it unique or did you pinch that from another website? How honest is it? What do you do with IP addresses, how do you store personal information? Where do you store it? Why do you save it? Why do you even need it?

How do people contact you? Are your business details the same throughout the internet? Do you have social media accounts? Can people ask questions on these platforms or do they need to email, call or message you privately? Is your website responsive and work across all devices?

and much more.

Our SEO Conclusion

SEO is more time-consuming. SEO means that you have to improve your attention to detail. You have to get your hands dirty, so to say. SEO is much more than a 10-minute job.

The good news is that Google is still rewarding websites for doing things the right way, and understanding how SEO works can be of great help in growing a business online. The good thing about SEO in 2021 and beyond? Once you are ranking while showing trust, providing good quality and generating engagement….. You tend to rank for a long long time, you just have to work for it.

Now go ahead and show off your motivation or newfound SEO enthusiasm

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google Partner & Certified. We don’t like the system anymore.

There are no more Google exams this year. Completed it.

A few years ago, We became one of the first Google Ads Partners in the area. (except for those large agencies) 

A year of ‘exams’ is over for us. Dan breezed through them with ease. In the past three years, the questions have not changed much, which is frustrating. 

BUT 

Almost everything about Google Partners irritates us! 

In the past, certification involved multiple exams. For anyone who is familiar with Adwords and the setup, the exams are not too challenging. 

Getting the Google Partnership part could not be faked. Maintaining your client accounts was essential, you were being watched by Google. For ‘proving your worth’, within 90 days you had to spend a small fortune, this couldn’t be faked.

Let’s fast-forward to 2021. Currently, you must accept a ridiculous amount of suggestions from Google itself, even if you realise that the suggestions will not generate conversions for the client.

You basically work for Google for free to keep your partnership. It’s pants, We can’t believe we haven’t been kicked off yet.

So, if you hire an agency to handle your #ppc / #adwords based on them being so ‘chuffed’ about being #googlepartners – Keep in mind they might be working for Google rather than you!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

10 Rules to Not Waste Money on SEO

What would you do if your company had a lot of money to spend on {{seo}}? What kinds of mistakes would you make? This article is about ten rules that will help keep your business from wasting all of its money.

SEO Rule Number One: Make Sure You Know What SEO Is

This is the most important rule, and it should be your first step. It’s easy to make mistakes or not know what you are doing when you don’t have a clear idea of everything in this industry. So take time to learn about SEO before investing any money into it. SEO takes time to learn and understand.

SEO Rule Number Two: Invest In The Right Things

Ensure you have a clear idea of what your company wants to accomplish with SEO before investing in it. If you want leads, then invest in that area instead of keywords or links for rankings. These are just some examples, as every company is different but make sure you know your SEO goals and what you want to accomplish before investing

SEO Rule Number Three: Determine Your Budget

This is the most critical part of your plan. You need to know how much money you will have for this. If you don’t know, it’s hard to succeed and might waste more money than a budget from the beginning.

SEO Rule Number Four: Meet With An Expert

It’s essential to get a second opinion. There are many different things that you can do with SEO, and it might be hard for one person to know how much time is needed or what specific areas need the most attention.
Meet with an expert who has experience in this area. They will guide you with their proven expertise.

SEO Rule Number Five: Create A Plan

You need to know what you want to accomplish. What are your goals? Are they related to traffic or bringing in customers and leads? Do you have a timeline for this project, like six months? Define these things before investing time and money into your new idea.

SEO Rule Number Six: Be Patient

It’s not going to happen overnight. SEO takes time and patience. You need to have the mindset that this is a long-term project, which will take months, if not years, of work to see any real success. It’s a fact that most businesses fail at SEO within three months; SEO isn’t like PPC, you can’t just turn it on overnight, but it’s certainly cheaper and more rewarding in terms of ROI.

SEO Rule Number Seven: Stay The Course

SEO is an iterative process. You’ll have to adjust and tweak your strategy over time, so you need to stay the course if you want it to work in the long term. Don’t get discouraged if things don’t happen immediately or go as planned. We are constantly tweaking & changing ideas with our clients to fine-tune

SEO Rule Number Eight: Build Quality Content

You want to invest in quality content. This is the only way you can get traction on social media, as well as how Google ranks your website. It would be best if you had many good posts with strong copywriting and high-quality images for this tactic to work over time. The days of using free or stock images with a few lines of rushed words are long gone.

SEO Rule Number Nine: Optimise Your Website

If you want to rank in search engines, then optimising your website is a must. It would help if you had the right keywords and content for this tactic to work over time. It’s not enough to optimise your blog or social media posts — it has to be done across all of your pages on the site. Every page on your website should be optimised as though they are different websites; each page has a purpose & topic.


SEO Rule Number Ten: Keep Up to Date with the Latest Developments in SEO Technology

A lot can change in a year and even more during one month. This is why you must keep up-to-date on what’s happening with SEO, so don’t miss out on updates with Google, Bing or social media website. SEO isn’t just about optimising for a search engine. It’s more about providing the best experience for your audience. You must have the ability to distinguish fact from fiction. The SEO world is littered with fake news, wrong advice or, quite simply, outdated.

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Dan Visits New Anglia Local Enterprise Partnership

Careers & Coffee: Building your online brand

SEOMERS isn’t just about marketing. We are a company that wants to work with and help the local community.

What’s it like to run a business while running a charity? Kayleigh Norris from New Anglia local enterprise partnership wanted to find out.

Dan, our founder is well known for speaking about mental health. He started a mental health charity called MANUP? back in 2019 as an event. Due to COVID, the event couldn’t happen in 2020. Dan changed his focus by turning MANUP? into a CIO/Charity (awaiting approval). He started a rapidly growing video community on Facebook that talks to men about mental health and related topics.

Kayleigh asked Dan to join a chat something called ‘Careers & Coffee interview’ which is watched by students. We spoke about running a business, living with an online world & why Dan started MANUP?.

It was a great chat.

More about the Careers & Coffee by New Anglia Enterprise Adviser Network

The New Anglia Enterprise Adviser Network is a national programme being delivered at a local level across Norfolk and Suffolk, recruiting senior business leaders to work voluntarily with secondary schools and colleges as ‘Enterprise Advisers’. Enterprise Advisers work strategically with senior leaders in schools and colleges, supporting them to develop and enhance their business engagement plans. The aim, to improve the quality and consistency of careers, work-related & enterprise education delivered to students and to broker activities with businesses and enterprise providers. The volunteers will bring their wealth of knowledge and experience of the world of work to help develop a comprehensive action plan for careers education, fully supporting young people between 11 and 18 years old.

The New Anglia Enterprise Adviser Programme has been developed from Lord Young’s ‘Enterprise for All’ report which highlighted the importance of “motivating young people to learn and excel in their education…to see the relevance of their studies”. With support from the national Careers and Enterprise Company, the New Anglia Local Enterprise Partnership working through its partners in Norfolk and Suffolk County Councils is delivering this national programme across the East.

https://www.careersandenterprise.co.uk/

https://newanglia.co.uk/

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google my Business 2020- Please Use it

WE adore GMB pages as a shopper

Google My Business (GMB) pages are a perfect tool for your clients!

A quick peek at a GMB page can save us from showing up to something that’s closed!!

You can work out if a business is erm sh*t, by checking the reviews beforehand!

Dan uses GMB to check for deals. His is a tight arse!!

Many plus points for businesses and the shopper

Oh, its nearly free (at the moment)

So, let us ask you a question?

WHY ARE YOU NOT USING THIS FREE MARKETING TOOL?

Ignoring the ‘leads’, when was the last time you logged into Google my Business to look at the data, keywords and insights? Seriously, use it!!!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Fighting & Surviving COVID & Business

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Are you still in business?

Only just? Doesn’t matter, you are still in business!

Let’s show some facts if you are still hammering through business life, even if you are clinging on, you’ve still got a grip! keep going!

😌 You’ve survived the UK Lockdown
🌎 The world was/is pretty much closed
🎱 You answered questions that no one else could
📉 You are in another national recession
🤢 You survived one of the worst pandemics in history
🐑 You are not a sheep, you did your thing and still going
🛒 You closed the shop, went online You adapted, not failed!

We have all been hit in one way or another, some harder than others, some have bloomed and others have gone under.

If you are still going, do me one favour??

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Fighting & Surviving COVID & Business 1 SEO & PPC
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

The Future of Marketing?

Future of Marketing? I think we can all agree with this, whether you like it or not, is the future of marketing 👇🏻⚰️ We all agree that Marketing is about making a difference for your customers. Whether that’s for attention, new business, conversions, reach or clicks it’s about making a difference.

But it seems to me like we’re going backwards instead of embracing and learning the current way of marketing. I hear every week “PPC is getting too expensive!” and the truth is, you’re right. If you give Google your bank details, slap in some keywords and say off you pop Google, your bank account will be £0.00 by the morning.

But if you take your time to learn and invest in the art and science of digital marketing it’ll work in your favour. As cheesy as it sounds, the future of marketing is to give a damn about what you create and post. There are still so many companies posting for the sake of it, using marketing as a box-ticking exercise and it’s just not how it should be done.

📅 It takes time.

🏨 It needs care.

🔍 And it demands attention to detail.

That’s the future of marketing. Caring about what you put out for your own company and your clients. What do you think the future of is? Let me know in the comment section below!

https://www.facebook.com/seomers/videos/285988929236768/
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Most popular websites to market while locked down

If truth be told, there is no such thing as a ‘best’ blog or website, because it all depends on the visitor. If the website doesn’t appeal to the person visiting the site, then it is useless, it really is!

Everyone is bored of the same old while we are in this lockdown. Facebook, Linkedin is just boring right now.

When you have some downtime, it is always good to use it well. After all, it’s not often we have this much time up our sleeves eh?!

This time of the year people will be looking to move away from the same social media, they don’t want to be reminded of the holiday they had to cancel!

There are hundreds of websites, communities and forums online, often years and years old but simply ‘untapped’, unused by your competitors – Why are you not using them?

You really need to be pushing your brand out into the public eye, not use the main social channels!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.