Why is SEO getting harder? The Secret

Why is {{seo}} getting harder? and we don’t even know why. It feels like the rules have been changed overnight. Backlinks are just not as effective as they used to be, so you need to find other ways to get ranking if you want your site on the front page of Google. (Something we read about ALL the time)

is SEO getting harder?

Why has SEO stopped working?

What’s causing people to stop ranking in 2021 when they dominated the search engines two years ago?

The truth is, Google has simply clever & gotten more aggressive. Now, instead of just looking at basic user experience metrics like they used to, Google is looking at everything. The whole user experience matters now, not just how many backlinks you have or what social media sites are sharing your content.

The days of sticking to the silly rules of writing content over 1000 words have gone, most likely forever. Churning out daily blogs that have no engagement or interaction? Gone, long gone!

Once upon a time, to rank in Google was about slapping a website link on any website, it didn’t matter. The more the merrier but in 2021…. dead, doesn’t work. It wasn’t about having the best content on the web, it was about spamming every website imaginable. But in 2021? It’s not even about how good your content is anymore, Google looks for engagement and user experience on the website that mentions yours, what happens if people don’t click the link or engage with the content that mentions you? Nothing!

Your site won’t rank no matter how many backlinks you have or social shares you get because Google knows that the link is for SEO reasons, not to help a reader to learn or educate them.

Google changes SEO rules

Google has changed the SEO game?

Google has been taught by humans, they have software like Chrome, Google Analytics, Webmaster tools, Google my Business. PPC (AdWords). Google’s algorithm gathers all of the user data to work out if a website can be trusted to show on the first page of the search results, the fewer humans engage with the content, the less it will help any website rank in Google.

Until a searcher in Google hits your website, it’s not your client, it’s Googles. We have said for years, Google has to trust you. Provide quality not quantity. Somewhere between 70% to 80% of visitors are not your clients, they will leave, viewing your website for between under 15 seconds. What do you show these people? Great content in the right places, visible calls to action and social sharing options (arguably).

Google has added further changes to make it harder for websites with poor quality content or too many ads around the pages can rank well in Google. (this is years old).

How does Google know what is good quality content? Humans tell Google, through the use of a Search Engine., Analtyics & Chrome which in itself is fancy spyware, everything is fed back to Google This is why your website needs an SEO strategy, “You can’t just pump content out there and expect to rank.”

What is Good SEO Content?

This is where Google nails the algorithm. It’s not just about having content with 3000 words, boom you are ranking in Google.

Having lots of social shares is irrelevant for SEO, although it can help generate traffic but for SEO reasons, it doesn’t really work! Why not? how many people have completely open, and public profiles? How can Google check what is shared on profiles that have been locked down? Facebook has banned Google bots from crawling a massive amount of the social network! How can Google include social media in its ranking algorithm when most of it is set to private? i

Google does look at social signals but only if they are publicly available. If it’s private, don’t expect Google to crawl and index them unless it is open and public (unless there is some bug). Even if it does pick up a social share on a business page somewhere, how many people liked or shared it? If none, it’s not worth the paper it’s virtual written on. Google will ignore anything that looks like a B2B transaction anyway!

“Social signals in their current form offer no SEO value.” – Matt Cutts, Former Head of Search Spam at Google. (this was said years ago but still valid)

Good content is about standing out from the crowd but not being so different from what your industry leaders are saying! If you are saying exactly the same as an article that ranks 5th in Google, why would Google rank yours instead of that one? If it is too different and unique, then what is your source/value proposition? Are you really qualified to say something that’s totally different to everyone else in your industry? Google does check, with ease!

This is where most people fall down when they think about SEO. They forget the core fundamentals of Content Marketing; make sure your content stands out from everyone else, but not too much! People need to be able to understand it and engage with it straight away (without needing any help) if possible without reading too much like a novel.

Gaining SEO Trust with Google

How to gain Googles Trust?

You need to read about the algorithm update called ‘Your Money or Your Life

In a nutshell, it’s broken down into different areas, that all sync up to one thing…. Trust!

Expertise, your website needs to be trusted by your visitors. In order to be measured highly for expertise, your website must meet and exceed the needs of a majority of on-site visitors. This can be achieved by communicating with consumers in a way that positions yourself as an expert through content creation which will increase trust from potential clients or customers who need assistance with in this field you are promoting

In short: A successful business model includes building relationships based on quality over quantity when it comes down to substance rather than simply publishing something online because “you have nothing else going”.

Authority, Your site’s authority is determined by the number of experts or influencers in your vertical that are using it as a trustworthy source. Did any press mention you recently? Are there local governments and councils who might talk about what you did for them, do they list your service? It never hurts to get on good terms with suppliers too!

Trustworthiness, A lot of people think SEO is all about having the right keywords, but they can’t see what’s really important: establishing trust with Google and your customers. In order for this to happen, you need a privacy policy that reflects who YOU are as an organisation – not just some template from another website!

Do you have terms of service page? What about a GDPR or a Cookie policy? Is it unique or did you pinch that from another website? How honest is it? What do you do with IP addresses, how do you store personal information? Where do you store it? Why do you save it? Why do you even need it?

How do people contact you? Are your business details the same throughout the internet? Do you have social media accounts? Can people ask questions on these platforms or do they need to email, call or message you privately? Is your website responsive and work across all devices?

and much more.

Our SEO Conclusion

SEO is more time-consuming. SEO means that you have to improve your attention to detail. You have to get your hands dirty, so to say. SEO is much more than a 10-minute job.

The good news is that Google is still rewarding websites for doing things the right way, and understanding how SEO works can be of great help in growing a business online. The good thing about SEO in 2021 and beyond? Once you are ranking while showing trust, providing good quality and generating engagement….. You tend to rank for a long long time, you just have to work for it.

Now go ahead and show off your motivation or newfound SEO enthusiasm

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google Partner & Certified. We don’t like the system anymore.

There are no more Google exams this year. Completed it.

A few years ago, We became one of the first Google Ads Partners in the area. (except for those large agencies) 

A year of ‘exams’ is over for us. Dan breezed through them with ease. In the past three years, the questions have not changed much, which is frustrating. 

BUT 

Almost everything about Google Partners irritates us! 

In the past, certification involved multiple exams. For anyone who is familiar with Adwords and the setup, the exams are not too challenging. 

Getting the Google Partnership part could not be faked. Maintaining your client accounts was essential, you were being watched by Google. For ‘proving your worth’, within 90 days you had to spend a small fortune, this couldn’t be faked.

Let’s fast-forward to 2021. Currently, you must accept a ridiculous amount of suggestions from Google itself, even if you realise that the suggestions will not generate conversions for the client.

You basically work for Google for free to keep your partnership. It’s pants, We can’t believe we haven’t been kicked off yet.

So, if you hire an agency to handle your #ppc / #adwords based on them being so ‘chuffed’ about being #googlepartners – Keep in mind they might be working for Google rather than you!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

10 Rules to Not Waste Money on SEO

What would you do if your company had a lot of money to spend on {{seo}}? What kinds of mistakes would you make? This article is about ten rules that will help keep your business from wasting all of its money.

SEO Rule Number One: Make Sure You Know What SEO Is

This is the most important rule, and it should be your first step. It’s easy to make mistakes or not know what you are doing when you don’t have a clear idea of everything in this industry. So take time to learn about SEO before investing any money into it. SEO takes time to learn and understand.

SEO Rule Number Two: Invest In The Right Things

Ensure you have a clear idea of what your company wants to accomplish with SEO before investing in it. If you want leads, then invest in that area instead of keywords or links for rankings. These are just some examples, as every company is different but make sure you know your SEO goals and what you want to accomplish before investing

SEO Rule Number Three: Determine Your Budget

This is the most critical part of your plan. You need to know how much money you will have for this. If you don’t know, it’s hard to succeed and might waste more money than a budget from the beginning.

SEO Rule Number Four: Meet With An Expert

It’s essential to get a second opinion. There are many different things that you can do with SEO, and it might be hard for one person to know how much time is needed or what specific areas need the most attention.
Meet with an expert who has experience in this area. They will guide you with their proven expertise.

SEO Rule Number Five: Create A Plan

You need to know what you want to accomplish. What are your goals? Are they related to traffic or bringing in customers and leads? Do you have a timeline for this project, like six months? Define these things before investing time and money into your new idea.

SEO Rule Number Six: Be Patient

It’s not going to happen overnight. SEO takes time and patience. You need to have the mindset that this is a long-term project, which will take months, if not years, of work to see any real success. It’s a fact that most businesses fail at SEO within three months; SEO isn’t like PPC, you can’t just turn it on overnight, but it’s certainly cheaper and more rewarding in terms of ROI.

SEO Rule Number Seven: Stay The Course

SEO is an iterative process. You’ll have to adjust and tweak your strategy over time, so you need to stay the course if you want it to work in the long term. Don’t get discouraged if things don’t happen immediately or go as planned. We are constantly tweaking & changing ideas with our clients to fine-tune

SEO Rule Number Eight: Build Quality Content

You want to invest in quality content. This is the only way you can get traction on social media, as well as how Google ranks your website. It would be best if you had many good posts with strong copywriting and high-quality images for this tactic to work over time. The days of using free or stock images with a few lines of rushed words are long gone.

SEO Rule Number Nine: Optimise Your Website

If you want to rank in search engines, then optimising your website is a must. It would help if you had the right keywords and content for this tactic to work over time. It’s not enough to optimise your blog or social media posts — it has to be done across all of your pages on the site. Every page on your website should be optimised as though they are different websites; each page has a purpose & topic.


SEO Rule Number Ten: Keep Up to Date with the Latest Developments in SEO Technology

A lot can change in a year and even more during one month. This is why you must keep up-to-date on what’s happening with SEO, so don’t miss out on updates with Google, Bing or social media website. SEO isn’t just about optimising for a search engine. It’s more about providing the best experience for your audience. You must have the ability to distinguish fact from fiction. The SEO world is littered with fake news, wrong advice or, quite simply, outdated.

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Dan Visits New Anglia Local Enterprise Partnership

Careers & Coffee: Building your online brand

SEOMERS isn’t just about marketing. We are a company that wants to work with and help the local community.

What’s it like to run a business while running a charity? Kayleigh Norris from New Anglia local enterprise partnership wanted to find out.

Dan, our founder is well known for speaking about mental health. He started a mental health charity called MANUP? back in 2019 as an event. Due to COVID, the event couldn’t happen in 2020. Dan changed his focus by turning MANUP? into a CIO/Charity (awaiting approval). He started a rapidly growing video community on Facebook that talks to men about mental health and related topics.

Kayleigh asked Dan to join a chat something called ‘Careers & Coffee interview’ which is watched by students. We spoke about running a business, living with an online world & why Dan started MANUP?.

It was a great chat.

More about the Careers & Coffee by New Anglia Enterprise Adviser Network

The New Anglia Enterprise Adviser Network is a national programme being delivered at a local level across Norfolk and Suffolk, recruiting senior business leaders to work voluntarily with secondary schools and colleges as ‘Enterprise Advisers’. Enterprise Advisers work strategically with senior leaders in schools and colleges, supporting them to develop and enhance their business engagement plans. The aim, to improve the quality and consistency of careers, work-related & enterprise education delivered to students and to broker activities with businesses and enterprise providers. The volunteers will bring their wealth of knowledge and experience of the world of work to help develop a comprehensive action plan for careers education, fully supporting young people between 11 and 18 years old.

The New Anglia Enterprise Adviser Programme has been developed from Lord Young’s ‘Enterprise for All’ report which highlighted the importance of “motivating young people to learn and excel in their education…to see the relevance of their studies”. With support from the national Careers and Enterprise Company, the New Anglia Local Enterprise Partnership working through its partners in Norfolk and Suffolk County Councils is delivering this national programme across the East.

https://www.careersandenterprise.co.uk/

https://newanglia.co.uk/

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google my Business 2020- Please Use it

WE adore GMB pages as a shopper

Google My Business (GMB) pages are a perfect tool for your clients!

A quick peek at a GMB page can save us from showing up to something that’s closed!!

You can work out if a business is erm sh*t, by checking the reviews beforehand!

Dan uses GMB to check for deals. His is a tight arse!!

Many plus points for businesses and the shopper

Oh, its nearly free (at the moment)

So, let us ask you a question?

WHY ARE YOU NOT USING THIS FREE MARKETING TOOL?

Ignoring the ‘leads’, when was the last time you logged into Google my Business to look at the data, keywords and insights? Seriously, use it!!!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Fighting & Surviving COVID & Business

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Are you still in business?

Only just? Doesn’t matter, you are still in business!

Let’s show some facts if you are still hammering through business life, even if you are clinging on, you’ve still got a grip! keep going!

😌 You’ve survived the UK Lockdown
🌎 The world was/is pretty much closed
🎱 You answered questions that no one else could
📉 You are in another national recession
🤢 You survived one of the worst pandemics in history
🐑 You are not a sheep, you did your thing and still going
🛒 You closed the shop, went online You adapted, not failed!

We have all been hit in one way or another, some harder than others, some have bloomed and others have gone under.

If you are still going, do me one favour??

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Fighting & Surviving COVID & Business 1 SEO & PPC
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

The Future of Marketing?

Future of Marketing? I think we can all agree with this, whether you like it or not, is the future of marketing 👇🏻⚰️ We all agree that Marketing is about making a difference for your customers. Whether that’s for attention, new business, conversions, reach or clicks it’s about making a difference.

But it seems to me like we’re going backwards instead of embracing and learning the current way of marketing. I hear every week “PPC is getting too expensive!” and the truth is, you’re right. If you give Google your bank details, slap in some keywords and say off you pop Google, your bank account will be £0.00 by the morning.

But if you take your time to learn and invest in the art and science of digital marketing it’ll work in your favour. As cheesy as it sounds, the future of marketing is to give a damn about what you create and post. There are still so many companies posting for the sake of it, using marketing as a box-ticking exercise and it’s just not how it should be done.

📅 It takes time.

🏨 It needs care.

🔍 And it demands attention to detail.

That’s the future of marketing. Caring about what you put out for your own company and your clients. What do you think the future of is? Let me know in the comment section below!

https://www.facebook.com/seomers/videos/285988929236768/
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Most popular websites to market while locked down

If truth be told, there is no such thing as a ‘best’ blog or website, because it all depends on the visitor. If the website doesn’t appeal to the person visiting the site, then it is useless, it really is!

Everyone is bored of the same old while we are in this lockdown. Facebook, Linkedin is just boring right now.

When you have some downtime, it is always good to use it well. After all, it’s not often we have this much time up our sleeves eh?!

This time of the year people will be looking to move away from the same social media, they don’t want to be reminded of the holiday they had to cancel!

There are hundreds of websites, communities and forums online, often years and years old but simply ‘untapped’, unused by your competitors – Why are you not using them?

You really need to be pushing your brand out into the public eye, not use the main social channels!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Prevent People from Stealing your Brand on PPC

How to Deal With Competitors Targeting Your Brand Terms Truth is, legally there isn’t ‘much’ you can do when it comes to #googleads unless you’re a #trademark.

A good legal can advise. However, in most cases, the #competitors ‘stealing from you’ don’t know they’re doing it when it comes down to PPC.

They’ve let Google run the campaign for them, it’s often a tell-tell sign into their #marketing antics, how clued up are they? This isn’t the most PPC guru information, far from it but in most cases we see, step one just hasn’t been thought about. Some quick tips on what you can do to slow, often stop people bidding on your brand names!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO vs PPC in 2020. You Decide

Let’s chat about the age-old question which is simple, {{seo}} vs PPC?

Dan has made 2020 his year of putting out more video content to help those who might not have a market budget of their own.

The truth is, you should at least try both but there is Dan talking about the pros & cons of SEO & PPC.

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.