Bounce rate in google analytics? 50, 60, or 80%?

Bounce rate in google analytics represents the % of visitors that leave your website without visiting another page and gives a hint to how interesting and/or relevant your content is for your visitor. A general rule of thumb, anyone who leaves a website within 10 seconds, without doing anything else would hit your bounce rate.

Is a high bounce rate bad? Not always…

Keep reading, let us break it down.

What is a good bounce rate?

A good bounce rate is defined as how many users leave your site after visiting one page. It’s usually expressed in percentage (%) in your google analytics account.

The bounce rate arguably has a big impact on the ranking of your page because Google, more than other search engines sees it as an indication that people didn’t like what they saw, so there must be something wrong with the content or trustworthiness of the website they sent visitors to.

What is a good bounce rate? There is a lot of conflicting information regarding a “good” bounce rate, but a good place to start would be 55% or less but it also depends on the content of the page a visitor is viewing. For example, pages that provide a downloadable file or document may experience higher bounce rates because the visitor is finished with their task, you could argue that is good traffic that’s converted into action.

A plumber, car mechanic, or any other call-out service may see high bounce rates in google analytics but is it a problem? Not really, if most of the traffic is converting into an action such as phone calls or booking requests. if someone needs a service, do they need to stay on a website if all they want is a human to fix a problem? No. Google understands that, which is why your focus should be promoting your brand, then keywords alongside. Be trusted!

What is a high bounce rate?

A high bounce rate depends on many factors, but primarily it’s anything above 55% is worth looking into. Other factors that contribute are how relevant the content is to the page visitors land on, if there are no clear objectives of what visitors should do next or what you’re trying to get them to do then a high bounce rate might cause your website issues with {{seo}} or PPC performance. What is the purpose of your webpage? Read a blog or get them to call?

If you are looking at the bounce rate in your analytics, while reading this, you most likely have a problem.

How to improve your bounce rate?

To improve your bounce rate, you first need to know if it’s a major issue that is hurting the performance of your website. If you’re seeing high bounce rates on certain pages but not on others then it may be due to out-of-stock products, broken images, or outdated information being viewed? Do you need to fix something just because everyone claims a high bounce rate is bad? No. But, if you have a page with a high bounce rate, no engagement & zero conversions then it’s probably time to see what can be done about it.

If you spot a page with a high bounce rate, compare it with other pages, what’s different? Is anything broken? is the content of the page outdated? are visitors easily confused? are there clear calls to action on the page, if so what do they lead to? is there a reason for them being on that page?

What is a bad bounce rate?

A high bounce rate can be seen in most cases as a negative user feedback mechanism and in some cases might tell you they didn’t find what they wanted when they arrived at your website. Have you spent money on SEO or hired a copywriter? You could be optimised for the wrong keywords? if so, your traffic is uninterested which makes them leave quickly…. They’ve wasted a few seconds, you’ve wasted hours on your website.

A bad bounce rate is simple, ignore SEO for a moment here

If your website is getting visitors, whatever your bounce rate but getting no interaction at all, it’s a bad bounce rate, and that needs looking into.

LET US BREAK DOWN BOUNCE RATES IN GOOGLE ANALYTICS

Why is my organic bounce rate so high?

If you have a high bounce rate in the ‘organic’ section of google analytics, it could be your website needs optimisation for the search engines to better understand what your website is about. You might be showing for keywords that are not relevant to your website, you need to be found for keywords that are relevant to your business. Check the pages, are images loading, is the website fast?

However, is your traffic converting well? if so, an audit might be a good thing to do, could you squeeze a few more calls or sales?

When you fire up your google analytics, is organic traffic bringing you the most traffic? if not, some things are very wrong.

Social Media Bounce rate is very High

Think of social media like knocking on someone’s front door while they’re watching a film, if what you say isn’t going to interest them within a couple of seconds, they will close the door. Web traffic from social media will always be high, it is just the way it is! People using social media are using whatever platform to be social, not be sold products so you have to be relatable, trustworthy & within reason be an impulsive purchase.

if you have a high bounce rate from social media, then check the following: are your posts engaging? Are they just people being nosey? Is your website slow? To convert traffic from a social platform, you have to give everything fast, let the customer find what you are offering quickly. Have you checked to see who really likes your social channels? Are they friends, family or people you work with, if so they already know what you do right?

How can I reduce the bounce rate on my paid search?

Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. Are you remarketing to the people that have already been to your website? If not, start!

Are the keywords you are paying for really the right ones? Just with SEO, you need to make sure that you are targeting your keywords properly, if someone clicks on your ad but doesn’t convert, you’ve wasted both money and time. When you see high bounce rates in paid search, it is usually due to one of a few reasons such as; The keyword is very broad and has an ambiguous intent, the landing page does not match the ad, or the user experience on the landing page is poor.

When was the last time you tested the load speed of your website? If the site loads slowly, improperly, is ugly or is hard to navigate then you’ve not just lost a customer, you had to pay for the privilege. People who click adverts are well aware they’ve clicked just that, an advert so you need to send them to a clear, easy to use and/or engaging page that offers them something the other adverts didn’t.

Direct Traffic Bounce Rate is quite high

Direct traffic is a valuable source of website visits, as it includes visitors who have bookmarked your website or have typed in your URL directly into their browser. However, if your direct traffic bounce rate is high, this could mean that visitors are not finding what they are looking for on your website and are leaving quickly.

Have you removed any URLs but forgotten to redirect them to the new page, maybe you haven’t set up any 301 redirects at all? If your website is experiencing a high bounce rate from direct traffic, this could be the reason.

Sometimes, having Google Analytics installed improperly can cause massive issues with direct traffic with Google either over, or under-reporting traffic.

Why is my referral traffic so high?

If you are getting a lot of traffic from referrals in Google Analytics, there is likely one or more links on other websites that mention your website. The next thing to do would be to find out who these people are by checking the landing pages for referral visitors and seeing what kind of content they have been reading.

We do believe that this is one area of bounce rate that Google really does use to work out if your content is good, or understand why a website has linked to your pages. If you are experiencing a high referral traffic bounce rate, it is likely because the content on the landing pages is not engaging enough for visitors. It could be that the website sending you traffic isn’t related to your website at all. What is the purpose of the link?

Be warned, the referral traffic section in Google Analytics could be spam, a few years ago there was a huge problem of spammy affiliates faking traffic to someone’s website in the hope that a user would visit the website. Make sure you have some sort of security system!

So how can you keep an eye on your bounce rate?

It really is simple, check your Google Analytics every few days! If you don’t check something how will you know what to improve?

Check the traffic sources tab, top referrals, direct traffic and bounce rate. This is where you will find out what to improve on your site.

Not only do you have Google analytics but maybe Google Webmaster Tools or even Bing webmaster center – all of these check to see how well your website performs in the eyes of search engines and more important use this data to improve your client base!

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google my Business, is it still worth it in 2022?

Google my Business 2022

Do I need Google My Business?

If you own a local business and it’s not on Google Maps, you’re missing out on potential customers. Google my business is primarily free if you ignore the time you spend to keep it updated. GMB (Google my Business) is essential for local businesses that target an area within a county, such as a local plumber or shop within a street. 

Do you need to use Google my Business? The truth is, yes & no. You have to work out if it’s cheaper and easier to advertise in a local newspaper or community magazine. Quite often, if you are happy with a handful of customers a week, the power of a well-written advert in a village magazine could work wonders for your business. Google my business is there 24 hours a day, seven days a week if you optimise the profile correctly. A magazine has a shelf life of a few days, generally on a monthly recurring fee.

For every person reading a local paper, there will be hundreds of more people using the internet. How many clients do you want to work with? It’s a question only you can answer.

What is Google My Business, and why is it important?

Google My Business (GMB) is a free tool provided by Google to help local business owners manage their online presence, both on mobile and desktop versions of Google search results. If you do not have an account for your restaurant, how will people find you? If you don’t have a Google account for your hair salon, how will people know if you are good or not?

Many potential clients will want to see what your business is about, how you deal with customers and more importantly, how will they do that? They will run a search for whatever business term in Google and read the reviews by comparing your business with your competitors. Great reviews will direct them to your company and also help you get even more clients!

Google is the biggest search engine on the planet. Nearly 93% of all keyword searches are performed on Google… that is why owning a profile on Google my business is essential.

GMB Account free

How do I create a Google My Business Account?

“But what if I’m a new business? How do I set up my Google My Business?” That’s a question we are asked a lot. 

It’s straightforward, jump over to Google my Business, click Sign up, which is free, fill out your business details. You will typically need to verify either your phone number or Google send you a postcard to your business address. You will have to wait for roughly a week; you will get a PIN to verify with your new account. Boom, you now have a Google my Business profile.

Is Google my business worth it?

In a nutshell, yes, but to perform well, you need to spend a couple of hours a week, maybe more to keep the details correct, update your posts while keeping your customers happy once they’ve left reviews. If you are interested in doing your own Google My Business optimisation, it’s worth investing the time to do so. Also, this can be a great way to build trust with customers by being active on all social media platforms that link back to your Google My Business page.

Google allows you to make posts, offers & deals directly from your GMB profile but to do that, and you need time. It would help if you had attention to detail while knowing how to attract your customers and presented against your local, sometimes national competitors.

So yes, it’s worth it, but only if you are willing to give it time & attention. There is nothing worse than an unmaintained GMB profile; it’s a massive turn off for customers who don’t know you yet.

Cost of Google my Business

Is Google my Business free?

Mostly yes, if you ignore the time you spend to set it up and maintaining it. You can also get a lot of free or cheap help to set it up and support, but they will most likely use an automatic tool or share the same posts you share on other social platforms that will not help you rank in Google’s local listings.

You have to spend the time to make it attractive and rank properly. (You can run paid campaigns but thats for another article)

How do I log into my google business account?

You can either log in Google my Business, via your computer or download the App from Google. You can find the download links in your App Store or visit this page

We tend to use the website more than APPs, but it’s down to personal preference. The APP is perfect for sharing images because it will include the location data of the image, which will help your local GMB SEO performance. 

How to promote my business on google for free?

There are a couple of things you can do without spending a penny. One is to involve your customers and ask them for reviews and feedback, so Google knows you have happy customers, encouraging those who don’t know your business to get in touch. As said above, adding local images, posts and updates at least weekly will work wonders for your business.

Google loves a GMB profile that’s updated frequently. We have clear evidence of GMB profiles with client reviews, alongside customer photos working fantastically.

Update Google my Business

How do I edit my google business page?

Login to your Google my Business account; once logged in, you will see a list of all your locations. You can click on each location to edit the details, add photos, and when your updates have been approved they will appear live on Google maps. You can use either a computer or one of the official APPS.

You must check your profile weekly; Google will often suggest updates that might be incorrect because they’ve found something elsewhere on the internet and got it wrong.

Do you need the google my business app?

It depends on who you ask; we use a computer more than the APP unless we upload images for our clients. Google will read the location data from the picture directly from the phone, which will help your local rankings massively. Google only wants to list local businesses that can search a location. The APP is far better for ‘proving’ you are in an area unless you know how to keep that data once transferring to your computer or laptop.

Can I take my business off Google?

Yes, but it can take a long time, but it does take seconds to mark yourself permanently closed. All you will need to do is log into your account, click ‘info’, and keep yourself closed, but that won’t remove it from the search engines. You may need to wait a few weeks; in one case we’ve seen a closed business continue to show for nearly three years.

Dealing with Fake Google Reviews

Can Google detect fake reviews?

There are third-party tools that Google can use to identify fake reviews, but most of the time, these are only used when an official complaint has been made. Google is very good at recognising spammy reviews, so they will be removed quickly if Google finds them but simply put, fake reviews are posted on a daily business worldwide. It will most likely happen to you. Sadly, unless it’s made from a brand new, spammy looking account that is opened to ruin your business, it will generally stay live on your profile which is incredibly annoying, but we have to play Googles rules, even if stupid. Your potential customers will generally spot a fake review and ignore it. However, you must reply to it professionally, don’t bite. We have reviews removed all the time, but it’s often a headache, sometimes not cheap… It’s quicker to get more excellent & honest reviews; your customers will see through it.

Can I review my own business on Google?

Business owners tend to leave a review when they set up the GMB profile; avoid doing this as it’s against Google policies. You only should ask your customers to leave a review about their experience; if you have a business that is not doing well enough to get any, then maybe consider changing it up. Google doesn’t encourage Business owners to write reviews on their profiles as this can look very suspicious from an outsider’s perspective. It would be best if you only got reviews from those who have done business with you, even suppliers 😉

REMOVE FAKE GOOGLE REVIEWS

How do I get rid of fake reviews on Google?

We have done this for a few clients, and we recommend you contact us for a chat. If fake reviews are showing on your profile, respond to it and rebuke professionally but remember, it’s not personal and don’t bite. Some people love to leave fake reviews to try and blag a discount or free offer. Competitors, although rare, will leave counterfeit reviews for anyone to try to stop people using you but ignore, report and reply to it.

How many times should I check my GMB profile?

As often as possible, Google will re-check your data automatically each week and suggest new changes or updates. If you’ve had a change in opening times, then it might be worth checking these too. Google will read data on websites like Facebook, Trustpilot and pull in any information that doesn’t match; sometimes, quite frequently, get it wrong, you will have a few days to approve the suggested changes or reject. If you don’t log into your GMB profile, they will automatically update the changes themselves.

Do I need to put up my address on Google?

You don’t need to include your address on the public, Google my Business profile page, but you do not need to show it publicly. You will be able to choose an area that you can serve, but these types of profiles don’t perform that well, usually. You have to ask yourself, would a customer who knows nothing about you trust a business that isn’t open about the location of trade? Would you?

If your business is a limited company, the details are on Companies House anyway; why would you want to hide something easy to find on other websites? If you have safety concerns, register your business at a local business, or most accounts will offer virtual addresses. Word of warning, Google doesn’t not like virtual addresses….. be warned (but a lot of businesses do this).

Can I get in trouble for leaving a bad review?

If you leave a review that is in an aggressive or abusive manner, then yes. Google takes this very seriously and will remove it if reported to them by the business owner. If a customer leaves a negative review about your business, but they have not completed their transaction with you, then Google should remove it, but sadly, they don’t need to prove they did business with you, and you can’t prove they didn’t.

However, sabotaging someone’s business can open you up to legal proceedings. We have helped multiple clients have reviews removed with reasonably large payouts being made via small claim courts because we could prove where the review was done, and who did it.

Can I leave an anonymous Google review?

No, the only reviews allowed are by Google profile owners. If you leave a review with your real name, your Google profile will automatically be added to the listing if its linked up correctly. This is good for SEO but bad if you didn’t want people knowing who you were. You can block this in advance on your Google, but these reviews are often ignored or removed.

How do I deal with a bad Google review?

There is a process Google asks you to follow. If the review is for services you provide, it’s generally about price, and if it’s terrible, reply then ignore it. If your customer has not completed the sale with you, you can appeal to Google, and they will remove it or ask the customer to edit it. You can leave comments on reviews but be professional, remember your potential customers will see it.

Can you get every lousy review removed from Google? No, but you can get most deleted nearly easy.

Is Google my Business worth the time?

Google my Business Summary. Is it worth it?

Yes, absolutely. 

GMB is a Google-owned company that provides free online services to help local businesses grow. GMB (Google My Business) is a fantastic, free software launched in 2014 to assist people worldwide to find local companies. The simple user interface has allowed firms to effectively communicate on the local market as an alternative to Google’s directories and sponsored listings.

Google My Business makes it simple for people to locate the best business or activity for their needs, whether they’re looking for a take-away pizza, repairs shop, or navigating maps while on vacation in a new city. Google My Business helps users discover the ideal store or company that meets their demands by utilising brand names and search terms.

One hard fact for you – If you don’t open an account then Google will most likely make one by using data it finds from elsewhere on the internet.

Dan Somers -Ipswich Office
Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Check SEO of Site within 10 minutes

 

Truth is, most business owners don’t have a clue how much traffic their website gets, it’s terrifying and annoying! If a member of your staff wasn’t pulling their weight, you’d discipline or sack them, right?

Here is a little challenge that any of you can do on a weekly basis, it takes less than 10 minutes to do 3 simple tasks, at least know for yourself how your online staff member is performing!! Your website is very much part of your sales force, use it or sack it!

If you have any issues with getting access to anything, please do contact us and we will tell you what to do, without charge. We believe that every website owner should have at least a basic level of experience to check how a website is performing without any specialist input.

Here are the links to what you need to check once a week.

 

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

How to get Google Reviews for your Business

Nearly every business or client we’ve ever spoken to have the struggle of getting reviews on their Google business profile. Sadly we live in a society where is it easier to get bad reviews for being 1 minute late than lots of good reviews for doing something amazing. The key to getting people or clients to review your business is to actually ask! We live in a society where you have to ask, customers won’t do things off their own backs anymore.

Always remember that reviews will improve your sales because of people and Google trusting reviews.

Do local business reviews by customers help SEO?

We are always telling our clients to get reviews, not just for {{seo}} reasons but because they make you look competent, professional and most of the time better than your competitors who may have the odd review from a mate.

Never forget that you need to convince Google’s customers that you are better than everyone who is listed alongside your Google business listings. Remember,  just because you sell a service doesn’t mean that people need to buy from you, they need to be convinced that you are the best, reviews will often beat any good or snazzy web sales copy to draw people in. Google searchers tend to jump to any business with a star rating much quicker than a business who doesn’t, its a trust and follow the crowd thing.

So regarding organic keyword positions, reviews on your Google my business account will help towards your natural non-branded keyword positions; however, a well optimised Google business profile can easily outrank and outperform any competitor who may have hundreds of their client reviews. Getting clients to your Google business profile is something any business owner can do within a few seconds of your time, there is no reason not to take advantage of the free (at the moment) service.

Google Maps reviews will benefit your business and outperform any other review platform on the internet like Trustpilot,  Yelp or Facebook. (unless you are a social media company). Let’s face it, most searchers use Google to find something, not Yelp or Facebook.

Have a look at your own Google Analytics, who sends you more traffic? We bet its Google!

 

How to get Google Reviews for your Business 1 SEO & PPC

Let’s help you get ‘Google my business’ reviews.

We often ask our clients to encourage customers to review once they’ve made a sale or purchase. We will always spot check clients every other week to see how they are getting on, but it is usually the same thing every time with a small spike of Google reviews which is clearly from their friends or family,  rarely from one of their customers, so we looked into it.

One of the biggest reasons most business owners fail to keep ahead with Google Reviews is down to one simple reason, they’ve never asked, for some strange reason, most people find it incredibly hard,  maybe it’s an English thing? (Our American clients have no issues at all)

The old saying comes to mind which is the old faithful ” if you don’t ask you don’t get”.  It would help if you made Google reviews as part of your process, or sales transactions. A follow-up in an email can easily generate you a few good reviews a month if you do it right, you may create more sales from previous customers who are happy with your service.

Get Your Timing Right.

Timing comes down to finding the line between not asking too early and not asking too late. Too soon and your customer may not have got the full benefits of your product or service and may not have an opinion on it yet; too late and that initial sense of impressiveness you incited may have faded.

How To Ask Your Clients For Google Place Reviews

Asking your clients for reviews is very easy as long as you don’t overthink it! When you’re asking your customers for reviews, they will generally respond with one of the four replies below.

  • “Going straight to leave a review.”
  • “I’ll do it in the next day or two”
  • “Ignore you”
  • “Point Blank refuse”

If you try and remind yourself that you are only really going to get one of the four replies above,  it isn’t that bad Is it?

Just make sure you have a simple process to deal with the four actions below.

  • If they automatically leave a review, then you don’t need to follow it up, the job is done.
  • If they reply with, I’ll do it in a few days, leave a note in your calendar to remind them in a week don’t hassle them.
  • If they ignore your request,  don’t worry too much because this rarely happens but try and find out if there is a problem with whatever transaction.
  • If they point-blank refuse and there isn’t a problem with your service or product,  it’s ok some people don’t want to leave a review.

The key to getting your customers to do something for you as we’ve covered a few times is to ask, and then you will get.

As said above,  don’t overthink it,  don’t ask them for too much and certainly do not tell them how many words, what’s right and how to do it. Keep your life simple and their life easy,  ask if they can do you quick favour rather than using the term ‘review’ tell them that it merely helps you out and you are very grateful, it is that easy.

Google-Review-Link


You will be asked how to review on Google.

We found one of the main reasons people don’t leave a review is because they think that you need to have a full Gmail address, which hasn’t been the case for at least a year maybe two. Remind your clients that it takes less than 2 minutes to leave a review, even if they don’t use Gmail or Google Plus. Also if your customer doesn’t have a Google account it only takes 10 seconds to open one, but these days most people do, especially business owners due to things like Google Analytics or even maps.

You do not need a Google review link generator. Just tell your customer to Google your brand name, your Google my business listing should show up on the right side of the search engine result.  Your client should be able to click the current reviews where a window will pop up, tell them to click ‘write a review’ and the job is complete, it should take less than 2 minutes for a standard length review.

Tip!! Asking people to Google your brand name over time, will help you with your SEO activities and performance,  rather than giving them a link directly to your Google listing account.

Use an email template to ask for Google reviews

If you generate a lot of sales, bookings or transactions, then manually asking for reviews can become extremely time-consuming,  this is often another reason why established businesses rarely get many reviews on their Google place account.

A quick solution to this is to implement a process where Google review requests are applied in your sales process. All you need to do is generate a link to your Google business map profile that will take you less than 10 seconds to produce. Don’t forget that a link in your email signature can go a long way. We would advise that e-commerce stores only request a review once delivery has been confirmed, you do not want a review for a late delivery when it isn’t your fault.

You do not need to use any Google review link generators at all.

Just follow the steps above, search for your brand name in Google click the reviews which will open up a new tab or window then copy the URL in your web browser. You will then need to go to your email client or whatever you want to use,  write a short message with the simple hyperlink which is a clickable link in the body of the text which takes your client directly to the Google review process.

Things to be aware of with business reviews and complaints

What business owners need to be aware of is that it is better to have one Google review a week from your customers spread over a few months,  than one week of 20 reviews, then forgotten about. You do have to be consistent about your Google reviews, keep plugging away at your customers, and over time the rewards will come.

Be prepared for the odd person to leave 3 or 4-star reviews,  believe it or not, some people will never leave a 5-star review, However, use this to your advantage to get back in contact with that customer to see if you can resolve or maybe sell another product. All reviews can be updated or edited,  we have seen reviews placed over four years ago to be changed from 3 stars to 5 stars quite easily.

Never get obsessed with people who don’t leave 5-star reviews,  focus on getting as many reviews as you can over time , it’s just part and parcel of running a business so focus on pleasing 80% of your clients to the max,  rather than the 20% that you will never 100%, please.

Always remember that Google will always ‘listen’ to your customers more than they will ever trust you!

You have to educate Google and your potential customers that you are one of the best businesses in whatever niche or industry you are trading in.  Google reviews are one of the quickest, cheapest and visible ways to prove that. Keep at it and reap the rewards, because they will come.

Here are some of our own examples below.

  • SEOMERS are nimble, smart, creative, flexible, and they know their stuff. Their level of strategic thinking and their creativity makes them stand out. Working with them for a number of years has enabled them to become immersed in our brand and visual identity framework, helping to grow and invigorat... Read More
  • Immense knowledge, great bloke, complete professional. I have been lucky enough to have worked with Dan over the years. All of the clients Dan has pushed my way, all hold him and SEOmers as a company in the highest regard. Which is a testament to the hard work and dedication he has applied to his cr... Read More
  • After a recommendation from a mutual contact to have a chat with Dan, we contacted him regarding some issues we were having with Google AdWords. He immediately jumped to the challenge and had a look at our account and gave us a rundown of what was wrong. Dan then took over conversations and dealings... Read More
  • I approached Dan after many recommendations. I had a rogue employee decide to attack and hack my online business.I guess I placed my trust in the wrong person which resulted in a huge loss of profits, something Dan managed to fix within a couple of days.I am so impressed with Dans performance, b... Read More
  • We had a major SEO problem with our website so I contacted Dan, within minutes he had looked at our site, diagnosed the problem and by the following day had remedied everything - I can't recommend him highly enough. Would definitely use his services again. 10/10

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Qualified & Certified with HubSpot.

We don’t really need to take tests or exams but we do them anyway. Sadly we are working within an unregulated industry so for us, its the difference between having a go and actually getting results.

In our industry, it’s flooded with ‘have a go’ people so we do these types of exams (and Googles) for a number of reasons. We tend to do about 20 exams based around digital marketing each year, mainly to make sure we are tip top and not going blind in an ever-changing industry that works within many industries. Let’s face facts. We can make the most simple mistake, one that could cause a massive drop in performance for any of our clients.

Our reasons why we keep doing exams and courses.

  • Having 10-15 years experience means nothing if you stopped learning years ago.
  • Not many people in our industry put their money where their mouth is.
  • Dan & Fay like to reassure themselves that they are staying at the top of the game.
  • We don’t use our clients as playgrounds for our own benefit.

If anything, we enjoy doing exams to re-educate ourselves, we don’t really learn a massive amount but if we did, we would close SEOmers because it would be wrong to sell something if you don’t know the at least some of the answers right? We will not take those risks at all! 

Here are some of the exams we’ve passed. We love HubSpot if you’ve never looked into using it as a marketing CRM, you should at least take a look, it really can help your business if used right. Yes, we can help you make the most of it. Would you like a chat about it? 

Sales Enablement HubSpot Exam

Inbound Sales Hubspot Exam

Inbound Certificate Certified

 

 

 

 

 

 

 

Inbound Certificate HubSpot Exam

Email Marketing HubSpot Exam

Content Marketing HubSpot Exam

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are also certified, partnered and qualified with Google themselves.

We are not awarded by paying an entry or subscription fee. It is more than just passing a couple of exams, you have to PROVE what you can do, and have a proven track record that is verified by Google.

Any marketing company, large or ‘one man band’ that runs or manages an AdWords or a marketing campaign can attempt to qualify to earn a Google partner badge, free of charge, no strings or entry fees. You learn your trade and have a good track record of “getting your clients results, then take exams”. We have done this for the last four years!

So there you have it, we don’t just have amazing Google reviews and references from banks, charities and business owners. We are also one of the very few companies in Suffolk who openly go out of their way to stay educated and tested frequently. We are proud of this fact.

 

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

5 Common SEO Myths.

Over the years. We’ve worked with hundreds of business owners, contractors and marketing directors before launching their {{seo}} campaigns. From household brands to local insurance, doctors, tradespeople and accountants. We have shortlisted five things that keep cropping up, but in most cases, they are not SEO Tips, they are myths and nothing more. If anything, these are ‘tips’ that could ruin your online income.

Our job is to teach our clients about what moves the gauge from a performance perspective and to erase the theories from their minds that will have minimal benefit to their business.

SEO Myths 2018

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Are free UK business listing websites worth it? They are now

free uk business listings

So you have a new website without any traffic. You don’t have a clue what to do with it after discovering that your newly designed website isn’t getting any traffic or showing anywhere in a search engine.

It happens a lot but just having a website will not bring customers. You have to get them.

You then do the same as 90% of any other website owners, you start Googling about {{seo}}, getting traffic and often swamped with outdated advice and tips.

One of the ‘tips’  you will see over and over again is the importance of using business listing websites like Yelp, Scoot or Freeindex. We are not going to discuss the value or importance of having a listing on any free business listing but we will say that most free listing websites will not have any value towards your own SEO or keyword rankings. You really shouldn’t download massive directory lists from the internet and submit to them all, you won’t have any issues (in most cases) but you will waste your time.

Being a business owner is about using your time wisely. There is nothing wrong with submitting your website to any free business listing but choose the right ones.

How do you know which business listing website is the right one for you? It is easy; you have competitors who have already done the work, you just need to find what they’ve done.

The next question is how do you find the websites where your competitors have been placed? The truth is, most site owners don’t have a clue, they download lists that hold no SEO value at all, and give up at number 32 out of a list of 998 directories.

You now have the upper hand if you are reading this. We see a lot of websites, what they are up too and where they have either been mentioned or placed a reference to their business.

We have sourced, filtered and tidied up a list of over 100 of the most popular and free UK Business websites that everyone seems to be using, we removed any listing sites that are simply dreadful. We then used Google to build our own mini search engine. The ‘search engine’ below will only search these free business listing websites.

If you see that your competitors brand is listed on something, and you are not – Get listed. We’ve done the hard work, you just need to get listed alongside them.

All you have to do is enter your website or your competitors site, if they are listed then submit your own business.

If you can’t see the search engine above, refresh the page, sometimes Google is slow to show up. Either press CRT+5 on Windows or CMD+r on a MAC

Some notes.

  • We are aware this isn’t perfect but we are using a free but customised tool from Google.
  • We can only show you 10 results per page. We tried to bypass to show more but Google won’t let us.
  • Google could disable this at any time so if you are going to use it, take advantage now.
  • Google will sometimes show the same website more than once, just scroll to the next page.
  • We are only searching business listing websites that might have some SEO value, being listed doesn’t mean you will rank in Google, SEO is more than a few business listings.

We will keep this list updated if we feel a business listing website is turning into rubbish, we will remove it from this search engine, just the same if we find a new but popular listing website, we will add them to this tool.

 

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Your Brand Matters – And This Is Why

Your Brand Matters – And This Is Why 2 SEO & PPCYou might not consider yourself a ‘brand aficionado’, but chances are, you’re fooling yourself.  Every time you search – no matter what you’re looking for – Google comes up with a list of sources it thinks you might be interested in.  Regardless of {{seo}} – regardless of all the keywords and all the meta tags in all the world, if you’re represented with a brand or a name you recognise, you’re probably going to click on them first.

Go ahead – deny it.

 

This is important to bear in mind from the other side of the playing field.  If you’re a small business, how would you suggest appealing to your public through basic SEO?

  • Simple keywords?
  • Plenty of healthy links?

Sure – it’s a start – but if you’re going up against big boys in your trade or in your line of expertise, you may as well throw up the white flag now.

Throw that in with what’s happening to Google searches as of late – oh, yes – they’re changing again.

Recent data shows that Google is changing the game, albeit in a different way to their usual algorithm shifts.  While simple search queries may have previously brought up small, independent entities and blogs, broad terms are being met with bigger fish, trusted sources, informative articles – all in an effort to help make finding the right answer that little bit more efficient.

This also means that – with the dawn of the knowledge panel – you know the ones – searchers are being given the answers they need without actually needing to click anywhere.  This means that you’re going to take a further hit.

Industry boffins are predicting that the click-per-search percentage is set to dip from 60% to below 50%.  In layman’s terms, this is very big indeed.

This means that Google is keeping more and more searchers on-page – and unless you do something, this means smaller fish like you are going to get less and less chance to impact upon the public.

In this day and age – with Google evidently (and very clearly so) putting algorithms together to help searchers find answers easier than ever – and with these knowledge panel changes and the drop in click rates, it’s getting harder for smaller businesses to stand out against more recognisable names.

This why – while basic SEO and all the bells and whistles are still HUGELY important (let’s not forget that), you’re going to need to focus on your brand, too.  Perhaps more so than ever before.

The game’s changed.  It’s no longer enough to be, say, an ‘affordable painter and decorator in Penge’.

You’re going to need to be THE painter and decorator in Penge that Penge searchers are going to immediately recognise and trust.  It’s all well and good getting to the top of Google’s holy search ladder, but without that sense of brand – that recognition –, you’re doomed to get cast aside.  Especially when the searcher might not even need to click on you.  It’s all about increasing your chances.

So – what now?  How do you combat Google’s search streamlining – and the bigger fish?

Firstly – once again – don’t ever discount basic SEO.  It evolves, it works, it brings necessary results for businesses time and time again – and it conquers half, if not two-thirds of the battle.

That last little stretch is going to be all about getting your name out there in different ways – being your brand.  Developing a unique identity.  Be the go-to guys on social media – your clients are all over the internet,  you need to get them to your website.

This is where your traffic will feel inspired – and once they search, they’ll remember you.  Lead with simple, straightforward branding and marketing – dump the clichés and the same old spiel.  No one wants to hear it.

Take a look at yourself.  Your brand.  Would you be inspired to click if your result came up against, say, a world leader in your trade?  Maybe not – meaning it’s high time you shouted your brand, your ethos, whatever you’ve got – from every soapbox going.  Show people who you are – build that image – and let them come to you.

Don’t panic – but do be smart about branding, and be smart about it now.

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google Is Cracking Down on Hackers and Spam

Hacked WebsiteSo – the latest news from Google HQ is that they’re more focused than ever on making sure that the search experience for everyone isn’t just as relevant as possible, it’s as safe as possible, too.  This has led to greater engagement, reportedly, with website owners through their Search Console, and a major clear-up of ‘hacked’ sites which appear to be pushing useless spam content.  It’s all done in the name of the greater good – the engagement that Google is talking about is that they’ve approached site owners who update regularly with warnings regarding certain factors that could impact them negatively in search results.  That’s nice of them – you’re probably thinking – but it’s worth bearing in mind that, unless you’re regularly updating your web content (via blogs, tweaks, etc), Google is probably going to forget you exist at all.

 

It seems to be the Big G’s collective opinion that legitimate sites which update regularly are worth paying attention to – it makes sense, in a way – as the longer you leave a site unmanaged, the less relevant it’s going to be.  An untouched site is one which is going to look uncared for – and how is your potential traffic going to see that?  Not in a great light – so it’s not surprising Google runs with this ideal.  What’s more, if you’re negligent with your website to the extent that it is regularly hacked or completely over-run with spam or worse, Google will simply wipe your results clean off the grid.  That’s pretty much the worst case scenario for anyone looking to retain a foothold online, we’re sure you’ll agree.

 

Google are also actively approaching webmasters who are failing to adhere to the engine’s guidelines – which, it can be assumed, has helped them in eradicating ‘more than 80% of compromised sites from search results’.  It’s safe to say that just staying active isn’t enough to remain in favour with the Big G – you’re going to need to pay attention to what they deem fair and legal content, too.

 

Google are head-on spam fighters at present, but it’s worth remembering that the giant won’t see you at all if you fail to regularly maintain and update your website.  Let your audience know you’re active – make changes to your site.  Regularly update your security standards – converse with Google – and let them know you’re alive and kicking.  Getting the right sort of attention from Google isn’t hard, but it’s going to need your interest as well as your investment.

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

10 Google Partnership Exams Passed 2018.

10 Google Partnership Exams Passed 2018. 3 SEO & PPCSounds pretty neat, doesn’t it — but what does it mean? Well for one, SEOmers gets to have a special badge on the site. However, it does offer much much more than that.

Earning Google’s Partner badge means that we are an online company that’s trusted by Google directly, trained and accredited in Google’s best practices.

We are not awarded by paying an entry or subscription fee. It is more than just passing a couple of exams, you have to PROVE what you can do, and have a proven track record that is verified by Google.

Any marketing company, large or ‘one man band’ that runs or manages an AdWords or a marketing campaign can attempt to qualify to earn a Google partner badge, free of charge, no strings or entry fees. You learn your trade and have a good track record of “getting your clients results, then take exams”. We have done this for the last three years since SEOmers has been running.

You can check for yourselves, but we’re one of the Most Qualified & Certified marketing companies in Suffolk, according to Google themselves, feel free to check!

AdWords Fundamentals – Passed

“You know the basics of Google AdWords and how to promote your business online.”

AdWords Mobile Certification – Passed

“You know how AdWords can help you reach customers on mobile devices in the moments that matter.”

AdWords Search Certification – Passed

“You know how AdWords Search works and how to setup your AdWords Search campaign.”

AdWords Video Certification – Passed

“You know how TrueView ads work and how to set up an AdWords video campaign.”

AdWords Display Certification – Passed

“You know the basics of Display advertising, and how you can show ads to your audience via the Google Display Network.”

Google Shopping Certification – Passed

“You know the basics of Google Shopping, and how to create, manage and optimise your Shopping campaigns.”

Mobile Sites Certification – Passed

“You have strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.”

Digital Sales Certification – Passed

“You know how to sell digital marketing services and products.”

Google Analytics Individual Qualification – Passed

“You understand advanced Google Analytics concepts.”

Google Web Designer Basics – Passed

“You know how to build engaging creatives with Google Web Designer.”

Partnered, Qualified & Certified Marketing


SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.