Good news travels fast – but bad news travels faster and unfortunately when bad news about your brand reaches the internet it can travel very fast indeed. It’s never going to be possible to avoid all negative reviews online, but there are ways that we can help your company to bounce back from a difficult situation.
At SEOmers, we understand the importance of keeping on top of what people are saying about your company, products and services. If people are complaining about you on social media, for example, you need to be able to find out what’s being said, and take action quickly to resolve the complaints before they go any further.
Not responding to negative comments or complaints simply isn’t an option in the social media age; it just takes one unflattering Facebook post or Tweet to go viral and your company’s reputation can suffer a great deal of damage.
At SEOmers we are experienced in working with brands that have been on the receiving end of bad reviews or negative PR and preventing it from having a detrimental effect on their business.
We work behind the scenes to negate the effects of bad press, promoting the positive content to the top of your search results and pushing any negative or irrelevant content further down, so that when your brand is searched for on Google, the results are focussed on the positives rather than the negatives.
Most people only look at the first page of a Google search – statistics say that 94 per cent of all clicks are from a top ten Google result – so we work hard to make sure that most of the top ten results for your brand link to content that’s been generated yourself. This has the effect of relegating any negative content to page two or three, where most people can’t be bothered to look.
While we are taking care of this side of the business, you can carry on with what you should be doing. We can also advise you on ways to deal with unflattering reviews in the future, and help you learn how to turn a difficult situation online into a potential PR triumph.
On the positive side, in addition to helping your business cope with negative publicity, we can help you to find valuable exposure in influential places for your industry. We have been able to source useful awards and competitions for our clients to take part in, and win, many of which have proved to have a lot of social influence. We can also secure local press coverage in some cases, which helps to raise clients’ profiles.
We get to know your brand inside out, find out about what drives the people behind it, and give it a personal touch that appeals to people and generates good, positive publicity to benefit your business.
Want to know how we can help? Contact SEOmers for more information about brand management and we’ll take it from there.