Most local SEOs expect their businesses to expand in 2013

A recent report has found that the majority of those within the local {{seo}} industry remain confident of seeing their businesses grow in the current year.

As part of the BrightLocal SEO Industry Survey 2013, the study consisted of a number of questions covering a host of areas within SEO/agency business – ranging from future outlook and clients to sales and marketing.

Of the 1,409 respondents the vast majority (93 per cent) confirmed they were highly confident of seeing their business grow in 2013, suggesting that confidence continues to run high within the SEO industry.

This figure is up from 82 per cent on last year’s survey, while 82 per cent of respondents also confirmed they would be looking to take on additional staff in the next 12 months to supplement their anticipated growth.

Another interesting statistic to come out of the latest survey is that almost a third of respondents confirmed they received between $500-$1,000 a month from an average customer for their SEO services.

Marketing SEO services does not appear to be such a difficult task these days provided agencies and businesses can do a decent job, with 91 per cent of respondents confirming word of mouth is the most effective channel for attracting new customers to an agency.

Undeniably, local business owners are far more likely to hand over their tight digital marketing budget to an agency they know and can trust. A large portion of that trust can often come via the recommendation of other professionals and entrepreneurs.

The overall objective of the survey was to find out what life is currently like for SEO teams across the globe.


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