As a tool for online webmasters, digital marketers and business owners alike to spot trends and devise exciting marketing strategies, Google Trends is a very useful way to discover new and diverse things that are happening in our world.
Due to the popularity of Google’s tool, it is adding new ways for its searchers to explore things that are trending on Google.
This summer, Google Trends unveiled a new feature called Top Charts – a real-time function to explore places, people and things ranked by search interests. At present this is only available in the United States but is soon to be rolled out to more countries. Google has updated Top Charts to show not just search volume trends, but what is also increasing in comparison with usual search volumes.
A recent article found that although the United States was the most search country by Google users in the US, if you look more closely at recent trends both Syria and Russia ranked as the top two trending countries for the previous 30 days. This tool is accessible by navigating to the arrow icon above each Top Chart.
Another impressive feature is its new view of 30 days of ‘hot searches’. Users can click a monthly calendar and find out what was ‘hot’ on a particular day of the month within the 13 countries in which Google supports this particular function. Searchers can also get additional data on every trend by simply hovering over the topic.
The explore page has also enjoyed a much-needed makeover with users now having the ability to search data for any topic and use it to compare how it trends worldwide, as well as time and category-related. The interface is now very similar to that of Google’s search engine, with search parameter options now visible in the top navigation.