5 Common SEO Myths.

Over the years. We’ve worked with hundreds of business owners, contractors and marketing directors before launching their SEO campaigns. From household brands to local insurance, doctors, tradespeople and accountants. We have shortlisted five things that keep cropping up, but in most cases, they are not SEO Tips, they are myths and nothing more. If anything, these are ‘tips’ that could ruin your online income.

Our job is to teach our clients about what moves the gauge from a performance perspective and to erase the theories from their minds that will have minimal benefit to their business.

SEO Myths 2018

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

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Are free UK business listing websites worth it? They are now

free uk business listings

So you have a new website without any traffic. You don’t have a clue what to do with it after discovering that your newly designed website isn’t getting any traffic or showing anywhere in a search engine.

It happens a lot but just having a website will not bring customers. You have to get them.

You then do the same as 90% of any other website owners, you start Googling about SEO, getting traffic and often swamped with outdated advice and tips.

One of the ‘tips’  you will see over and over again is the importance of using business listing websites like Yelp, Scoot or Freeindex. We are not going to discuss the value or importance of having a listing on any free business listing but we will say that most free listing websites will not have any value towards your own SEO or keyword rankings. You really shouldn’t download massive directory lists from the internet and submit to them all, you won’t have any issues (in most cases) but you will waste your time.

Being a business owner is about using your time wisely. There is nothing wrong with submitting your website to any free business listing but choose the right ones.

How do you know which business listing website is the right one for you? It is easy; you have competitors who have already done the work, you just need to find what they’ve done.

The next question is how do you find the websites where your competitors have been placed? The truth is, most site owners don’t have a clue, they download lists that hold no SEO value at all, and give up at number 32 out of a list of 998 directories.

You now have the upper hand if you are reading this. We see a lot of websites, what they are up too and where they have either been mentioned or placed a reference to their business.

We have sourced, filtered and tidied up a list of over 100 of the most popular and free UK Business websites that everyone seems to be using, we removed any listing sites that are simply dreadful. We then used Google to build our own mini search engine. The ‘search engine’ below will only search these free business listing websites.

If you see that your competitors brand is listed on something, and you are not – Get listed. We’ve done the hard work, you just need to get listed alongside them.

All you have to do is enter your website or your competitors site, if they are listed then submit your own business.


If you can’t see the search engine above, refresh the page, sometimes Google is slow to show up. Either press CRT+5 on Windows or CMD+r on a MAC

Some notes.

  • We are aware this isn’t perfect but we are using a free but customised tool from Google.
  • We can only show you 10 results per page. We tried to bypass to show more but Google won’t let us.
  • Google could disable this at any time so if you are going to use it, take advantage now.
  • Google will sometimes show the same website more than once, just scroll to the next page.
  • We are only searching business listing websites that might have some SEO value, being listed doesn’t mean you will rank in Google, SEO is more than a few business listings.

We will keep this list updated if we feel a business listing website is turning into rubbish, we will remove it from this search engine, just the same if we find a new but popular listing website, we will add them to this tool.

 

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Your Brand Matters – And This Is Why

You might not consider yourself a ‘brand aficionado’, but chances are, you’re fooling yourself.  Every time you search – no matter what you’re looking for – Google comes up with a list of sources it thinks you might be interested in.  Regardless of SEO – regardless of all the keywords and all the meta tags in all the world, if you’re represented with a brand or a name you recognise, you’re probably going to click on them first.

Go ahead – deny it.

 

This is important to bear in mind from the other side of the playing field.  If you’re a small business, how would you suggest appealing to your public through basic SEO?

  • Simple keywords?
  • Plenty of healthy links?

Sure – it’s a start – but if you’re going up against big boys in your trade or in your line of expertise, you may as well throw up the white flag now.

Throw that in with what’s happening to Google searches as of late – oh, yes – they’re changing again.

Recent data shows that Google is changing the game, albeit in a different way to their usual algorithm shifts.  While simple search queries may have previously brought up small, independent entities and blogs, broad terms are being met with bigger fish, trusted sources, informative articles – all in an effort to help make finding the right answer that little bit more efficient.

This also means that – with the dawn of the knowledge panel – you know the ones – searchers are being given the answers they need without actually needing to click anywhere.  This means that you’re going to take a further hit.

Industry boffins are predicting that the click-per-search percentage is set to dip from 60% to below 50%.  In layman’s terms, this is very big indeed.

This means that Google is keeping more and more searchers on-page – and unless you do something, this means smaller fish like you are going to get less and less chance to impact upon the public.

In this day and age – with Google evidently (and very clearly so) putting algorithms together to help searchers find answers easier than ever – and with these knowledge panel changes and the drop in click rates, it’s getting harder for smaller businesses to stand out against more recognisable names.

This why – while basic SEO and all the bells and whistles are still HUGELY important (let’s not forget that), you’re going to need to focus on your brand, too.  Perhaps more so than ever before.

The game’s changed.  It’s no longer enough to be, say, an ‘affordable painter and decorator in Penge’.

You’re going to need to be THE painter and decorator in Penge that Penge searchers are going to immediately recognise and trust.  It’s all well and good getting to the top of Google’s holy search ladder, but without that sense of brand – that recognition –, you’re doomed to get cast aside.  Especially when the searcher might not even need to click on you.  It’s all about increasing your chances.

So – what now?  How do you combat Google’s search streamlining – and the bigger fish?

Firstly – once again – don’t ever discount basic SEO.  It evolves, it works, it brings necessary results for businesses time and time again – and it conquers half, if not two-thirds of the battle.

That last little stretch is going to be all about getting your name out there in different ways – being your brand.  Developing a unique identity.  Be the go-to guys on social media – your clients are all over the internet,  you need to get them to your website.

This is where your traffic will feel inspired – and once they search, they’ll remember you.  Lead with simple, straightforward branding and marketing – dump the clichés and the same old spiel.  No one wants to hear it.

Take a look at yourself.  Your brand.  Would you be inspired to click if your result came up against, say, a world leader in your trade?  Maybe not – meaning it’s high time you shouted your brand, your ethos, whatever you’ve got – from every soapbox going.  Show people who you are – build that image – and let them come to you.

Don’t panic – but do be smart about branding, and be smart about it now.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google Is Cracking Down on Hackers and Spam

Hacked WebsiteSo – the latest news from Google HQ is that they’re more focused than ever on making sure that the search experience for everyone isn’t just as relevant as possible, it’s as safe as possible, too.  This has led to greater engagement, reportedly, with website owners through their Search Console, and a major clear-up of ‘hacked’ sites which appear to be pushing useless spam content.  It’s all done in the name of the greater good – the engagement that Google is talking about is that they’ve approached site owners who update regularly with warnings regarding certain factors that could impact them negatively in search results.  That’s nice of them – you’re probably thinking – but it’s worth bearing in mind that, unless you’re regularly updating your web content (via blogs, tweaks, etc), Google is probably going to forget you exist at all.

 

It seems to be the Big G’s collective opinion that legitimate sites which update regularly are worth paying attention to – it makes sense, in a way – as the longer you leave a site unmanaged, the less relevant it’s going to be.  An untouched site is one which is going to look uncared for – and how is your potential traffic going to see that?  Not in a great light – so it’s not surprising Google runs with this ideal.  What’s more, if you’re negligent with your website to the extent that it is regularly hacked or completely over-run with spam or worse, Google will simply wipe your results clean off the grid.  That’s pretty much the worst case scenario for anyone looking to retain a foothold online, we’re sure you’ll agree.

 

Google are also actively approaching webmasters who are failing to adhere to the engine’s guidelines – which, it can be assumed, has helped them in eradicating ‘more than 80% of compromised sites from search results’.  It’s safe to say that just staying active isn’t enough to remain in favour with the Big G – you’re going to need to pay attention to what they deem fair and legal content, too.

 

Google are head-on spam fighters at present, but it’s worth remembering that the giant won’t see you at all if you fail to regularly maintain and update your website.  Let your audience know you’re active – make changes to your site.  Regularly update your security standards – converse with Google – and let them know you’re alive and kicking.  Getting the right sort of attention from Google isn’t hard, but it’s going to need your interest as well as your investment.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

10 Google Partnership Exams Passed 2018.

Sounds pretty neat, doesn’t it — but what does it mean? Well for one, SEOmers gets to have a special badge on the site. However, it does offer much much more than that.

Earning Google’s Partner badge means that we are an online company that’s trusted by Google directly, trained and accredited in Google’s best practices.

We are not awarded by paying an entry or subscription fee. It is more than just passing a couple of exams, you have to PROVE what you can do, and have a proven track record that is verified by Google.

Any marketing company, large or ‘one man band’ that runs or manages an AdWords or a marketing campaign can attempt to qualify to earn a Google partner badge, free of charge, no strings or entry fees. You learn your trade and have a good track record of “getting your clients results, then take exams”. We have done this for the last three years since SEOmers has been running.

You can check for yourselves, but we’re one of the Most Qualified & Certified marketing companies in Suffolk, according to Google themselves, feel free to check!

AdWords Fundamentals – Passed

“You know the basics of Google AdWords and how to promote your business online.”

AdWords Mobile Certification – Passed

“You know how AdWords can help you reach customers on mobile devices in the moments that matter.”

AdWords Search Certification – Passed

“You know how AdWords Search works and how to setup your AdWords Search campaign.”

AdWords Video Certification – Passed

“You know how TrueView ads work and how to set up an AdWords video campaign.”

AdWords Display Certification – Passed

“You know the basics of Display advertising, and how you can show ads to your audience via the Google Display Network.”

Google Shopping Certification – Passed

“You know the basics of Google Shopping, and how to create, manage and optimise your Shopping campaigns.”

Mobile Sites Certification – Passed

“You have strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.”

Digital Sales Certification – Passed

“You know how to sell digital marketing services and products.”

Google Analytics Individual Qualification – Passed

“You understand advanced Google Analytics concepts.”

Google Web Designer Basics – Passed

“You know how to build engaging creatives with Google Web Designer.”

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google to Issue Manual Action Penalties for Expired Job Postings

Google has refreshed its guidelines advising users that failure to remove expired job postings may result in a manual action Google penalty.

These guidelines relate specifically to job opportunities that have been published to a website using job posting markup. The new guidelines should not affect URLs/Pages for job opportunities that have not been marked up with structured data.

To remove a job posting that is no longer available, do one of the following actions:

  • Remove the JobPosting markup from the page.
  • Remove the page entirely (so that requesting it returns a 404 or 410 status code).
  • Add a noindex meta tag to the page.
  • Ensure the validThrough property is populated and in the past.

When a job posting is filled, recruitment firms can avoid Google penalties by either: removing job posting markup, removing the whole page, or adding a no-index tag to the job posting. The easiest is just deleting the redundant position.

Some will argue that a manual action is an extreme measurement to take against outdated job postings. However, this will help prevent searchers from finding and applying for roles that are no longer available.

This also asks the question — if there’s no deadline indicated on the job posting, how will Google know when it’s lapsed?

Google would presumably have to rely on its users to report expired job postings. The search quality team would then have to verify somehow that the job post is not available anymore.

On the one hand, this could limit the number of expired job postings that show up in Google Search Results. On the other hand, this sounds like a problematic guideline to enforce.

 

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Suffolk News – The News Websites who are tracking you (a-lot)

So while we were waiting for our bank to call us back about a payment. We decided to do the same as 4,400 other people do every month,  in Google.co.uk, we searched for ‘Suffolk News’.

We found EADT to have the prominent results but while on the site, we were redirected to App Stores and strange looking websites. We were quite surprised due to EADT being so well known, you could argue that it is ‘Suffolk Main News Paper’?

In the terms of ‘SEO’ – Being redirected, without a valid reason is SPAM and very much against Googles own webmaster guidelines. You can read about that in the link at the bottom of the blog.

We decided to have a look to see what was going on, EADT wouldn’t add spam and add shady code on their website, would they? Why would they do that?

We discovered that EADT are very much tracking you, and sharing that data with over 60 third-party websites, while also using ‘sneaky redirects’ which is something Google hates, along with anyone who is annoyed with being asked to download the latest dating App, even if you are married with two kids and a dog!

So with our findings, we decided to have a look at the top 9 results in Google for the keyword search ‘Suffolk News’ to see who else is tracking you and how much of that data is going to third-party websites.

The websites we found in the Top Nine (written in ranking order) of Google at the time of writing this blog (4/4/18) are:

BBC Suffolk – Two Trackers

BBC Suffolk News BBC Suffolk is at the top result in Google.co.uk. BBC only have two types of trackers on their Suffolk section of the website. This is more than acceptable. They know how many people come to the site and where from, simple but good data. Their main tracking is Google Analytics which is very much the standard for any website on the internet.

 

 

 

EADT – Over 77 Trackers

EADT News Paper Tracking

The second two results in Google is eadt.co.uk/home and their eadt.co.uk/new pages. We found the website to be very slow on an iPhone and a MAC/Laptop. We found that if you are using a mobile device, you will end up being redirected to a website that tries to force you to download an app etc. We found EADT 77 trackers on the website with three of the tracking codes being extremely insecure. One of the most concerning tracking codes is eXelate which buys and sells data to various sources.

 

 

Ipswich Star – Over 100 Trackers on some pages

IpswichStar News

Ipswich Star is within the same group as EADT. We expected this website to be flooded with third-party tracking in the same way. Ipswich Star doesn’t appear to have as many tracking codes as their mother site but it is still an extremely high number. We also found two of the tracking codes to be insecure. We also found some tracking codes that are linked to websites that buy and sell data. We also double checked the website in their news section of the website, we recorded over 100 tracking codes on that one page.

 

 

ITV Anglia – 8 Trackers

ITV Suffolk

We were pleasantly surprised with ITV Anglia. We expected them to be flooded with tracking codes because they are paid for by advertising. We found the industry standard of Google Analytics which is expected. ITV has barely any real tracking on the website at all. We only found two trackers that record traffic with just two others related to advertising. The remaining four codes were related to having social sharing buttons or video players.

 

 

Suffolk Constabulary – 8 Trackers

Suffolk Police News

We only listed Suffolk Constabulary because Google ranking for a news-related term. However, we can safely presume that its one of the most popular news type websites around for crime or campaigns. We expected Suffolk Police to have a lot more tracking and data filtering services than we thought. We only found eight with four of the tracking codes being related to Facebook. We would presume Suffolk Constabulary would use social media to their advantage, if a crime happened in Sudbury, they can easily target people within 10 miles of Sudbury while not including unrelated people in Ipswich.

 

Independent Suffolk – 63 Trackers

Independent Suffolk

Independent Suffolk has over 63 types of tracking codes on their websites. We looked into what type of tracking they have, most of it is related to selling advertising space, one of the most known tracking codes is called ‘BlueKai’ who have been accused of invasion of privacy more than once. Independent are also using services such as ‘ScoreCard Research Beacon’ which is a well-known service that records anonymous information about users so websites can improve their content etc.

 

 

Heart Suffolk – 26 Trackers

Heart FM Suffolk News

Heart is using 26 tracking codes on their Suffolk section of the website. We have found that this website is not classed as ‘secure’ because they are not using something called HTTPS. Banks, Police and Google have all stated that websites should be using SSL/HTTPS. Heart appears to be gathering data so they can build up a database of user behaviour, it appears they are focused on tracking people who are classed as ‘buyer intent’. Heart do sell advertising on the website so we expect third-party websites to be sharing Heart’s data so they can show adverts of interest to a user.

 

Please don’t get us wrong here, we love data, we love tweaking and playing with websites to make them perform better for us, clients and their users. We believe using website data in the most ethical way, we don’t even store personal data other than ‘hits’ to our websites which will record the data in the points below. There is no real need to install tracking code over tracking code, there is no reason at all to send anyone to a third party website without the user actually knowing, and agreeing.

  • How many hits
  • Where those hits have come from, such as a search engine or social media.
  • Where the rough location is of that traffic,
  • What web browser they are using, mostly so we know a website looks and performs as it should.
  • We don’t record IP addresses for more than 30 days – We have no need for it unless it is from a spammer and we will simply block it.

There is nothing wrong with tracking website users at all but there is a very fine line between tracking to improve a users experience and stalking them. We all need to question websites about data, how they track, store and use it.

Google Webmaster Guidelines – Sneak Redirects

p.s SEOMERS use five tracking services on our website. Two are related to Google Analytics, Two ‘live chat’ codes which is more of a chatting system rather than ‘tracking’ and the other is called ‘Gravatar’ which is a WordPress feature for people who may comment on our blogs, so they can use custom avators.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Research your Competitors Keywords and Services for free (Guide One)

Competitors teach you SEOHave you found yourself looking at your competitors, trying to see what they provide, are they selling something that you could too?

Is your competitor’s website is much larger than yours? Are you always finding them in search engines more than your own? Maybe they are telling you that business is great but only started to trade six months ago?

Not everyone has a budget for tools or an SEO consultant. Once a month we will be providing simple guides that will help you get your SEO performing better. This month we focus on how to research what keywords your competitors might be using.

Here is a trick that anyone with a computer, basic Excel skills and a spare 10 minutes can use to find out what keywords a website is targeting in Google, find content for your own ideas or merely compare your websites.

Use this data so you can get an overview, tweak your website, do not just copy them, that is theft, not research.

Step One: Find a the Competitor’s Sitemap Most websites will have a will something called a XML sitemap. It is normally located here [website].com/sitemap.xml

Step Two: Copy the Full Sitemap URL from the web browser

Step Three: Open up Excel. Choose ‘Data’ in the menu bar, then ‘From web’

Step Four: Enter the sitemap.xml URL into the popup, then select the sitemap. This will import the URLs into a usable format

Step Five: Extract the MetaData of the pages. One of the many free tools is this website. At the bottom of the page, you will have the option to download a CSV file.

Step Six: Exploit the Data for your Research

Now you will have the competitors data. Use your imagination — there’s a lot that you can do with this information — Find keywords you could convert into traffic, get blog ideas, find special deals you didn’t they offer!

Some quick tricks to sort the data into digestible chunks.

Meta Keywords

  • Some sites still use the meta keywords tag to keep track of keywords, which gives lots keywords in the CSV’s “Meta Keyword” field to work with straight away.
    • No sorting required

Title Tags

  • Title tags are a great place to start looking, they frequently contain keywords that they are targeted for Google search rankings.
  • It’s extremely common for title tags be formatted like this Buy Red Dresses | We’re the #1 Dress Company!
  • You can now split those up into different cells with this spreadsheet formula: =SPLIT(B2,"|")

URL

  • Keywords are normally included in the URL split by dashes in most cases. Arguably a keyword in the page URL is more important than the title tags.
  • Those can be extracted with these formulas:

=REGEXREPLACE(REGEXEXTRACT(A2, "\.com\/(.*)"), "[^a-zA-Z0-9]", " ")
Removes the base URL and replaces all non-alphanumeric characters in the path with spaces:

=REGEXREPLACE(REGEXEXTRACT(A2, "\.com\/(.*)"), "[^a-zA-Z]", " ")

Removes all non-alphabetical (removes numbers as well)

Note: If the domain you downloaded is not a .com (a .co.uk or other TLD), change the “.com” in either of those to your competitors TLD.

If you don’t know how to add a formula to Excel then simply watch the video below

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

7 WEBSITE MISTAKES TO AVOID BEFORE EVEN HAVING ONE

No one ever said getting started online was easy – but we’ve all seen a few disasters in our time.  Some of the ways in which we start out on the web really do us no favours whatsoever – and while some of these factors can be fairly easy to spot, a lot of them go unnoticed, astonishingly regularly.  Let’s take a look at seven of the biggest ways you can really set yourself back before you really get started.

 

Avoiding Your Homework

Too many people are keen to jump straight in and build a catch-all website and fill it with content that appeals to a wider competition – this really is doing yourself a disservice.  What you should be doing is plenty of research – honing your online presence to a specific need an audience to capture their interest and to provide them with a one-stop shop.  Don’t just guess – do your homework.

Avoiding Any Planning Whatsoever

This is a big one – plans do matter, and when it comes to ensuring that your business and brand survives online, you’re going to need to know where you want to go and what it is you want to do.  This is essential for communicating with web designers as well as your prospective clients – build yourself some goals, set yourself some targets and be ruthless – reward yourself at the small milestones but for your own sake, think big – don’t do this on the fly.

Letting a Website Fester

Yep – one of the biggest ways you can truly shoot a website in the foot before getting started is leaving it to its own devices.  You’re not going to start ranking highly for keywords people are searching for on Google unless you partner with a professional who knows what they’re doing, or at least work on it yourself – Anyone can rank “rent elephants in Ipswich” but if no one is searching for it, it is not SEO or marketing. 

Keeping Your Network Tight

You’re likely to be tempted to market your brand and your social media to your family and friends – this makes sense particularly if you’re just starting out and are unsure about what you might be doing – but you’re going to need to start branching out and approaching people who are beyond your network to get long-term success to come to you.  Facebook isn’t being particularly kind to businesses right now with regard to proposed changes to the News Feed – and you should take advantage of really branching out.

Working With the Wrong People

This goes for all walks of life and work – but work with toxic people who are more about their own success and less about yours and you’re only going to dwindle.  Partner with firms and professionals who offer genuine support – build mutual relationships for long-term success! You want the right men, not yes men! (or woman). 

Poor Money Management

When you’re promoting yourself online, you may be tempted to leap into something like Facebook promotions – but a lot of these social media campaigns – the funded ones – aren’t as simple or as cut and dried as something like Pay Per Click.  Facebook promotion, where you pay a premium for a few added likes or shares, can have a habit of getting a little bit out of grasp – so be careful!

Taking the Cheap Route

Spending less now on what might be getting sold as professional SEO for a bargain rate might sound worthwhile, but long term, you’re in for a world of poor results.  Cheap, poorly-realised SEO is hardly worth the money you fork out for – go with reputation and a firm that has a cast-iron plan – don’t be afraid to invest more in getting factors such as your long-term SEO sorted out sooner rather than later – or you’ll be paying for it in the long run. Found a website for £50 for your new e-commerce store? Are you sure the exact same template hasn’t been used in 163 otehr websites? Will it grow with your business? 

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Suffolk Business Stars. Yes we ranked it

So yes.

Suffolk Business Stars Edit – This post is at least a year old. We deleted the site shortly after this post. We’ve had a lot of feedback from people thanking us, they have managed to work out who can really do what’s right for their business. Just because someone sells something, it doesn’t mean they can do the job. 

We did build a website called suffolkbusinessstars.com. We have been asked why we kept it a secret; we did not.

When we built the website, we left a couple of tell-tale signs and signals to show who built the website. We purposely left signals easy to find for the people who may be a bit more technical about web design, marketing and web development.

However, the one thing we have not publicly said is why we took the time, which was less than 10 minutes to build the site.

The website was ranked on the first page of Google UK within six hours

It had a verified Google maps listing within 12 hours. It was found without us telling a single person about the website being or going live. The site was found organically and shared on Facebook, LinkedIn and Google plus. The website was also mentioned on a few business communities and websites, without us telling a soul. People found it, shared it and talked about it for us.

We had no less than 20 private messages on Facebook about the website, around ten messages on LinkedIn and a few from Twitter. The website also received nearly 1000 hits from various sources according to Google analytics. We have also taken on two clients and sent out three proposals due to this website. You have to admit that is rather impressive results from a low-quality site but with a strong message.

The website goes against everything a small number of web gurus in the group Suffolk business stars keeps shouting about, purely to talk the talk.

The website is slow to load, barely has any content and is mostly written in something called JavaScript. Google and other search engines are not massive fans of using JavaScript, although they have got better at dealing with it. The site is not optimised properly on all mobile devices. It was on purpose, yet it still ranked in Google and people are still talking about it, two weeks later.

According to Google themselves the keyword search “Suffolk business stars” only has around 20 searches every 30 days on its search engine. We generated over 1000 visits to the website by using less than 150 words within five days for around 5 pounds which is the average price for registering a domain name. +10 minutes of our time.

As you can see the website is also a single page that will never change.

So we did this purely to prove the point that you do not always need a full-blown website, with lots and lots of content and any other buzzwords, combined with these all in one amazing web packages, which rarely perform. People will not ‘just come to you’ if you have a website and only that.

All you need is a strong message, product or services that people really need or care about.

So hopefully if you are a business owner reading this, you will start to question the following things.

Can my web company honestly do SEO, build my website and bring customers to it for such a tiny fee? More to the point will your cheap website end up costing you thousands of pounds in sales? Can your web company really deal with your marketing, hosting and improve your conversion rates? Can they prove it?

Think of it like this. Just because you have a shop with a big sign, it does not mean you do not have to market your business to the next street, town or county. Your website is never 100% finished, your marketing should never run out of options, and you should never stop wanting more sales.

We do not directly offer design, hosting or web development but we do market websites. We do bring new customers to you. We do help you convert old customers better. We do get other websites talking about your business and your website. That is what we do and have proven

Just because the all in one package provider has a massive audience, sometimes not quite honest reviews and able to talk the talk, they might not be able to walk the walk and bring customers to you. They may even completely wreck your outdated looking website which could very well be doing better than you thought but your new web company simply hasn’t researched at all. Read this

This case study, we use the term loosely is not against web designers, web developers or any other Internet marketing companies. We work with many graphic designers and web builders (from SBS) on a day-to-day basis and ones that not only generate amazing websites but performing online businesses. This article and the points made are simply against the all in one package that rarely do anything at all, except empty bank accounts.

We have been a member of Suffolk business stars for over five years. We have seen a change from a business community to a source of often bad and low-quality information that sometimes has a negative impact on local businesses. It is free for all where people often recommend their mates, networking groups or people that they heard were good.

We have commented on bits of advice that we have seen in the group to find our comments have simply gone missing.

All we are trying to do is to show that services with massive fan clubs may not be able to do the best job for you and your business. We have seen way too many GOOD designers and marketing companies picking up the pieces after a ‘have a go guru’ takes a website, and trashes it.

Take a look for yourself and read some of the web design and marketing advice provided in the group, then think back to this article.

Edit, another reminder– This post is at least a year old. We deleted the site shortly after this post. We’ve had a lot of feedback from people thanking us, they have managed to work out who can really do what’s right for their business. Just because someone sells something, it doesn’t mean they can do the job. 

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