Looking to Move to HTTPS? We’re Offering an Almost-Free Transfer

HTTPS, if you haven’t heard, is the way to go.  Websites that fail to offer their visitors and customers the basics in terms of secure browsing and e-commerce fall foul of all sorts of accusations – and while porting your site over or setting yourself up on HTTPS in the first place can mean additional costs, it just makes sense.  Think of it this way – if your online store becomes vulnerable to an attack and you stand to lose hundreds of customer records to an unwelcome visitor, are you fully prepared to take ownership for such a loss?  Maybe not.  Therefore, prevention is key – and getting yourself registered on HTTPS to ensure safe, impenetrable data transfer is the way forward – take it from us.  Google loves it, and browsers everywhere expect to be protected.  It’s time to take the bull by the horns if you haven’t already.

To help encourage take-up of HTTPS, we at SEOmers are proud to announce that we are to provide transfer and set-up on the secure protocol for virtually free – meaning that, providing you fulfil certain criteria, we’ll move you over to HTTPS for next to nothing.  What’s the cost, you ask?  Just £10 – minimum – which we ask that you donate to the Ipswich Winter Night Shelter (IWNS).

No one deserves to be made homeless – and with over a hundred (more than statistics show) people living rough on the streets of Ipswich with little means of getting themselves back on their feet, it is down to the fantastic work of organisations such as the IWNS to ensure that so many people – young and old alike – can get themselves on the straight and narrow.  The cause is very close to our hearts here at SEOmers – and we are therefore proud to be able to encourage minimum donations to the IWNS in return for HTTPS coverage.  Rather than let the cost go to the firm, we’d prefer that you make a donation to help those in need – and in return, we’ll keep your website safe.

We also ask that the site you wish to transfer to HTTPS be WordPress based with your own SSL certificate (most web hosts provide for free) – to demonstrate that you have active interest in keeping your visitors safe.  We also request that you provide us with access to your Google Analytics data and your admin/hosting dashboard – so that we may implement these changes for you.  Don’t worry – your privacy and security is assured.

Make a difference to people who are unable to help themselves – while ensuring your visitors are safe to browse and buy from you.  Contact us today on 01473 760140 email us at your convenience – or visit the IWNS website for more information on their incredible work and for more details on how to make a donation.

Fill the form below with your details. No catch, No Sales

 

If you are unsure about any of these questions please email us BEFORE sending this

SEOmers will take no more than three business days to convert your website into SSL/Secure. SEOmers will need admin access to your website and Google Analytics/Webmaster tools. If you are unable to provide this then contact us beforehand.

You have donated no less than £10 to Ipswich Winter Night Shelter (IWNS) before filling out this form, you will also need to forward or screen grab the confirmed payment from Ipswich Winter Night Shelter to SEOmers.

SEOmers will not share your data or disclose anything about your website to any third parties. SEOmers will not provide any other service, other than installing HTTPS/SSL on your Wordpress Website.

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

We’re a Google Partner Again! 6 Exams, done

Sounds pretty neat, doesn’t it — but what does it actually mean? Well for one, SEOmers gets to have a special badge on the site. However, it really does means much much more than that.

Earning Google’s Partner badge means that we are an online company that’s trusted by Google directly, trained and certified in Google’s best practices.

We are not awarded by paying an entry or subscription fee. It is more than just passing a couple of exams, you have to PROVE what you can do, and have a proven track record that is verified by Google themselves.

Any marketing company, large or ‘one man band’ that runs or manages an AdWords or a marketing campaign can attempt to qualify to earn a Google partner badge, free of charge, no strings or entry fees. You learn your trade and have a good track record of getting your clients results, then take exams. We have done this for the last three years since SEOmers has been running.

You can check for yourselves but we’re one of the Most Qualified &  Certified marketing companies in Suffolk, according to Google themselves, feel free to check!

Here is a snippet of what Google states are the needed requirements to be a partner

  • Create and complete a Partners company profile
  • Get one affiliated individual
    • We have two certified and qualified people
  • Meet a 90-day ad spending requirement of USD 10,000
    • We have done this every month for over three years
  • You need to pass two of the AdWords certification exam
    • We have passed six exams. You can verify that on our Google Partner profile

Here is our public profile on Google and our certificates

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

WANT TO BE NUMBER ONE? GOOGLE YOURSELF

Googling yourself SEO can take a fair bit of experience to get your head around completely – while it’s essentially the ‘science’ of getting your website as near to the top of Google’s search rankings as possible, it’s never really that simple (no matter what some Guru’s are telling you). The fact is – and this might come as a shock to anyone that’s been told they can sit at the top of the pile and lord it over their rivals from a throne made of amazing SEO magic – Google rankings vary from person to person. SEO is more about increasing your chances of being seen by the right people, never a case of simply climbing your way up past every other website to plant your flag at the top of Mount Google search.

Why is this? Simple. Google tries its hardest to personalise the search experience for every last user (at least if they’re logged in). This means that their search history will influence the searches people make – no matter how embarrassing – their location, and even their IP address. Google archives all of these things for logged-in users so that it can, in any hope, find the most relevant sites for each person. The only way you’ll ever see a ‘bare bones’ Google ranking is by actively logging yourself out of Google, wiping your cookies and browsing in private mode. (They still track your IP though)

This is a worrying trend with unskilled, sideline ‘SEO’s’. Some small businesses may find themselves throwing money at hollow promises to ‘get them to the top of page one’ without actually knowing the implications of how the process works. SEO is much more complicated than many people give it credit for being, and even the most experienced SEO professionals will agree. With this in mind, let’s face it – any firm telling you that they can guarantee you top billing for your given keywords isn’t giving you much credit. Just because you have a beautiful website, it doesn’t mean people will find it, ignore web designers when they say such a thing.

Good SEO practice takes into account the fact that Google personalises so much of its experience – anyone tackling it properly will be well aware that a Grandmother living in Scotland will have vastly different search preferences and habits to that of, say, the lead singer of a Queen tribute band based in Sheffield. They may well be searching for the same things, however, despite their differences – and the aim with good SEO is to ensure that it enables a website to be seen by as many people as it possibly can. You can’t please all of the people all of the time – it’s an old one, but a good one – and it’s worth bearing in mind when it comes to search rankings.

What should you focus on?

Check your Google Rankings, no more than once a week – They change hourly, per person, don’t get too caught up. You can spend your time promoting your website instead.

Log out of Google – Don’t believe your ‘SEO Ready Web Designer’ when they keep claiming they’ve got you to number one. Wipe your history, even better use a private web browser. We’ve seen a pattern of self-taught ‘SEO Ready Designers’ running reports on incorrect rankings. Some don’t even do keyword research, or look to see who is ranking already, i.e., competition. Sorry but that’s not doing SEO, that’s guessing.

You can either improve your conversions or keep checking your keyword rankings every five minutes…..which is more rewarding? People leaving your website within a few seconds will cause your keywords to go down over time, so get the traffic and keep it and then get more.

You know you can gather traffic by good old fashioned blog posts? How about a video? Even thought about sponsoring a local charity? Think more than just keyword rankings, think of ‘real SEO’ as gathering traffic from as many places as you can…..quality traffic, the right traffic that you can actually convert into a sale.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

We’re Google Adwords & Analytics Certified

After working with Google Analytics day in, day out, for years. Dan decided to get the Google certification out of the way. He surprised us all by making the choice to “give the Adwords specialist tests a go”…and he passed all of them! He even chucked in the YouTube advertising exam for good measure. Don’t get us wrong, the tests are not easy but when you do something around the clock, a test shouldn’t be a big issue. Dan hates tests, who doesn’t?

Here’s what he did in pretty much one swoop. The new office coffee machine made quite a difference in the office.

He was supposed to have taken them while he was employed at an award winning digital agency but clients kept taking the main preference, of course. The trend continued when he started SEOmers, clients come first. SEOmers has also expanded from a tiny rabbit hutch sized office in a business centre to our own two floored High Street premises in Hadleigh. We’ve been busy indeed.

We’re not 100% sure why he decided to fit 6 exams into one day when he was due to do just one but anyone who’s met him, knows he can be like that.

Whilst the same level of expertise will still be delivered as it has been, it does mean that Dan is now a certified specialist recognised by Google. SEOmers has reason to celebrate as one of the only fa\businesses to have this amount of certification in Suffolk.

Analytics Certified

Adwords Certified

Daniel Seomers

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Is Your Copy Working for You?

You might think that you have it all worked out with your SEO. You’ve read up on tags and metadata and spent hours going through and adding all the correct keywords where they are most needed.

Don’t sit back and assume that doing this is going to give you an automatic pass to the top of the Google rankings, though. There’s no denying that spending time on adding all of these extras will give your pages a boost, but it’s not the be all and end all when it comes to success in the search engines.

Google and metadata

Back in the ‘old days’ you could assume that when you wrote your metadata, it would automatically show up in the search engines. What you added in the meta description field was what showed up when people saw it in a search results page. However, there’s strong evidence that these days, Google may not even use metadata when it’s ranking a website.

The algorithms are sophisticated, and when it comes to finding the description for your site, and ranking it accordingly, Google isn’t so choosy. It can pick up any copy from your site and use it to calculate your worth in the rankings. So if you put hours of effort into creating the perfect description for your site in the metadata, but then pay less attention to the copy on the rest of the site, you could fall down.

Make every word count

The best way to create copy that will propel you higher in the list is by making every page on your website a great description of your business. Make everything you put on your website relevant, compelling and interesting for your potential and existing customers so that it doesn’t make any difference which random paragraph the Google algorithm decides to use to categorise you, it will be beneficial.

Top Tips

  • Don’t stop writing metadata – it’s thought that Google only changes them when it decides it needs more information. If there’s nothing in your meta data, it could choose something you really don’t want.

 

  • If you have a very large site and not enough manual hours to make unique description tags, you may want to think about leaving them out! SEOmers have removed description tags on a couple of large sites, it worked very well. Get advice before doing that!

 

  • Write unique descriptions for your pages and never duplicate your metadata. Make sure it always reflects the page content.

 

  • Carry on adding keywords to your articles – sentences with keywords in are more likely to get added to the page content. Just don’t over do it!

 

  • if you don’t want something showing in Google, it shouldn’t be on your website.

 

  • Write for people, then Google. Search engines don’t buy your services, people do!

 

  • Don’t write content for the sake of it

 

Just keep an eye on your page performance and keep your page copy regularly updated to ensure that your website doesn’t fall foul of a Google decision!

How to spec out a website build for your business

eventplanner7You know that you want a website for your business, but have you actually given some thought to what you’d like the website to do? Interactive and multi-functional websites are the way forward, but with so many options, it can be difficult to decide what’s important to your business and what’s just for decoration.

Plan Ahead

Think about what you need the site to do for you right now, and what you’d like in the future. That way, you can make plans even if you don’t do everything at once. If you want to be able to sell products online, you need to make sure that your site is designed with that in mind, even if it’s not something you want to do straight away, otherwise you’ll end up having to design two sites instead of simply upgrading your existing one.

Communication

Blogs and news functions are important, whether you like the idea or not. It’s not just a case of showing off to people about your latest customer comments; keeping a website refreshed with up to date content is one of the best ways to keep Google on side, and an easy way to do that is by regularly updating your blog or news page.

Do you have a mailing list of clients that you would like to stay in touch with? A mailing list is a great way to do this. It’s relatively simple to integrate software into your website that will capture email addresses, and in which you can design email promotions, updates and newsletters (just make sure you have people’s permission before you add them to any mailing list manually; you don’t want to fall foul of the Data Protection Act or be accused of spamming people.)

Sales

If you’re selling your products on your website, think about the payment process – it’s best to make it as quick and simple as possible if you want people to keep coming back. Find software or a plug-in that will integrate easily into your site, and decide whether you want to accept PayPal (people love to be able to click and buy instead of typing in a card number every time.)

Think about how you want to promote your products, too. Will you be selling all of your products from one page, splitting them into different sections of the website, or giving each product a page of its own? Have you thought about adding in related products to a sales page, so that just before the customer buys the gadget, they are reminded to buy batteries, for example?

Maintenance

Do you plan to maintain your own website? If so, it could be worth considering a platform like WordPress for your site rather than a custom made CSS – an intuitive system that most people will be able to pick up and learn quickly is cost-effective as it needs very little training and anyone can then log in and edit/add a page if your designated staff member is off sick, leaves the company or just isn’t around.

 

Costs

Don’t just think about the set up costs of your site – yes, they are likely to be your biggest investment, but you also need to consider running costs, so look into the prices for hosting the site, how much it costs for email, newsletter plug-ins, payment platforms…these things all add up and while they are all necessary, you do need to factor these costs in for the future.

A little planning now will make all the difference when your site is up and running.

 

What are Google Penguin and Panda?

No, they aren’t the illustrations you see when you go onto the Google page, although they’d make pretty good cartoons. In a web context, Google Penguin and Panda are updates to the algorithms that Google uses to decide whether your site is worthy of a high ranking or should be relegated to the lower echelons where nobody but the most dedicated surfers will ever see it.

You don’t want to be there.

The latest Panda update was launched in October, and was designed to improve user experience by weeding out poor quality web content, keeping the high quality websites at the top of the coveted Google search rankings

Penguin is aimed more at punishing the spammy websites whose SEO managers (or designers) use dubious techniques to try and climb the search rankings. It was originally launched in 2012, and brought in to attempt to reduce the number of sites that violate Google’s guidelines, using sneaky techniques like Black Hatting which manipulate searches by adding dodgy links and repetitive words and phrases to a website.

The techniques have been successful – you won’t see so many sites with terrible content, stuffed with repetitive keywords anymore, and any SEO expert worth their title knows that not only does overuse of keywords sound terrible; it’s now ineffective as an SEO tool too!

Clearly, you won’t need to worry about Penguin updates if you have an expert in charge of your SEO – SEO experts will avoid using any underhand methods to try and confuse searches into promoting your pages.  There’s another planned update to Penguin, which rumour has it is fairly imminent, so make sure that you have your SEO expert on hand to check whether this has any effect on your own web traffic, and be ready to make any changes that are necessary.

Keeping your content fresh, relevant and top quality is the best way to avoid your site disappearing into obscurity after another Panda update.  We probably don’t need to say this, but don’t ever be tempted to copy and paste any of your web copy from another site, ether, as that’s an instant loss of points from Google. Add new, original content as often as possible.

To make sure that you don’t fall foul of any updates in the future, get an SEO expert on the case!

How to deal with negative reviews

You SuckIt happens to all businesses at some point – the negative review. We’ve all been there; the first thing you want to do when you spot that unfair review is write a ten point essay on why your customer service is, in fact, the best in the business, and why the reviewer doesn’t have a clue what they are talking about.

Unfortunately, that’s the sort of response that will end up going viral and making a laughing stock of your business. Before you do anything, take a deep breath, make a cup of tea, and give yourself a little time to take in what’s been said.

Do not, under any circumstances, get abusive towards your reviewer, even if they’ve been incredibly rude about you. Is the complaint reasonable, are there any aspects of it that do ring true, and where you could have done better? It’s a wise move to look into anything that’s been said before a full response is made.

Meanwhile, if the review isn’t abusive or defamatory, don’t be tempted to delete it. Just grit your teeth and write something along the lines of;

Thank you for your valued feedback. We are looking the issues you have raised and will respond as soon as we can.”

Make sure that you do follow the complaint up, and make sure people who see the review KNOW that you’ve followed it up, too.

Don’t be tempted just to ignore anything you don’t like the sound of. In some cases, a complaint can be the wakeup call you need in order to improve aspects of your service or communication. If you’ve sold a faulty product or provided a less than perfect service, the reviewer may have legal rights to redress, so it’s a good idea to publicly offer a solution or invite them to contact you in private to help resolve their problem.

If potential customers see that you can handle complaints and bad reviews in a mature way, even though you actually want to stamp your feet and sulk, it looks much better than if you leave bad reviews unaddressed, delete them or respond in anger. Keep calm at all times.

If the review is abusive, defamatory or threatening, of course you are within your rights to ask to have it removed or remove it yourself. Never retaliate, simply delete the comments and if there is any truth to any of their complaints, ask for them to contact you privately, explaining that you’ve had to remove their comment but you would like to help.

Get involved with your website

A website is a must-have for all businesses, but with interactive being the buzz word for online presence right now, just setting up a static site and ignoring it isn’t enough anymore. You need to invest time and effort into your site’s performance if you want to make a website work to its full potential for your business.

Firstly, you need to know how well you’re doing, who is looking at your site, where they go, how long they stay…all the statistics that you can find out from good old Google analytics. They sound scary but once you’ve worked out how to use them, they are an absolute bonus for any business, because you’ll be able to work out where most of your traffic comes from and either target that audience more, or look at ways to encourage your preferred audience to click through.

Once you’ve got the cold hard figures, you can ask for feedback from the people who use the site. You’ll have to make this easy for them, and probably offer an incentive such as a freebie or an entry into a competition, because most people are busy and can’t be bothered to leave feedback unless they are complaining! Ask people for their thoughts about the site, try a bullet point questionnaire that takes a few minutes and covers things like ease of use, accessibility, interesting information, and whatever else you need to find out. Asking people what they’d like to see on the site in the future is another good way to target the site to its audience.

Use your results and the Google analytics to build a profile of your average visitor, and make the site something they will want to keep coming back to. How old are your visitors, where are they from, what do they search for and ultimately buy? Armed with that information, you can give them more of what they like and keep them coming back.

Check out your social media – can people link through to your business social media accounts from the site? Have you made it easy for people to follow you, and can they find you easily on Twitter or Facebook?

Another major part of keeping your website relevant is making sure that the information is up to date at all times. It’s not just a Google search thing (although Google does favour sites that contain regularly updated content) it’s common sense. Would you bookmark a website whose last blog entry was six months ago and whose news section was congratulating Kate and William on the birth of Prince George?

Most of these things don’t take long to do, and can make a real difference.

What SEO really is

What is SEO?When you hear ‘SEO’ does it conjure up the thought of keywords, metatags and a desperate attempt to climb your way up the rankings in Google? Well, think again – SEO or Search Engine Optimisation isn’t just a techie buzzword; it’s an important part of any business in the 21st century with an online presence.

One of the major roles of SEO is that it helps to promote your brand, what you stand for, and the people behind it. Think of it more as a way of getting people’s attention, you’re using techniques to bring your business to the attention of the people who need it, and at the same time, giving your brand authority through good quality content and links to other people.

SEO is a way of converting interest and clicks on your website into solid sales – making you more visible so that whether the person who’s looking for your services has used them before, or is just browsing, you’ll pop up in their searches and keep their attention, leading them to buy from you instead of a competitor.

SEO gets you noticed as a business owner. To get to the top of Google, you have to make sure that the clever little algorithms behind it have enough information about you and your business to make them think you’re the best person at what you do. It’s not about stuffing your home page full of meaningless, repetitive keywords; it’s about forging connections, building a reputation and showing up as an expert or trusted person in your field.

SEO can help you plan out the future of your website. It gives you the tools to tweak and adapt your site to appeal to the very people you want to buy things from you. It’s your online shop window, like a designer shoe shop is built to appeal to people with a lot of money and a liking for spending it on uncomfortable but beautiful shoes, using SEO effectively can help you target people who are looking for what you’re selling; and inspire them to buy it from you.

Using SEO, you can also keep a close eye on what your competitors are up to. It’s a constant race to stay ahead of the game, so use any help you can get from SEO, and you can potentially keep an eye on things like who your competitors are linking from and to; check out their use of headers and tags, and more.

SEO has come a long way since the early days of Google and online searches; make it work for you.