Google my Business 2020- Please Use it

WE adore GMB pages as a shopper

Google My Business (GMB) pages are a perfect tool for your clients!

A quick peek at a GMB page can save us from showing up to something that’s closed!!

You can work out if a business is erm sh*t, by checking the reviews beforehand!

Dan uses GMB to check for deals. His is a tight arse!!

Many plus points for businesses and the shopper

Oh, its nearly free (at the moment)

So, let us ask you a question?

WHY ARE YOU NOT USING THIS FREE MARKETING TOOL?

Ignoring the ‘leads’, when was the last time you logged into Google my Business to look at the data, keywords and insights? Seriously, use it!!!

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SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Fighting & Surviving COVID & Business

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Are you still in business?

Only just? Doesn’t matter, you are still in business!

Let’s show some facts if you are still hammering through business life, even if you are clinging on, you’ve still got a grip! keep going!

😌 You’ve survived the UK Lockdown
🌎 The world was/is pretty much closed
🎱 You answered questions that no one else could
📉 You are in another national recession
🤢 You survived one of the worst pandemics in history
🐑 You are not a sheep, you did your thing and still going
🛒 You closed the shop, went online You adapted, not failed!

We have all been hit in one way or another, some harder than others, some have bloomed and others have gone under.

If you are still going, do me one favour??

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

The Future of Marketing?

Future of Marketing? I think we can all agree with this, whether you like it or not, is the future of marketing 👇🏻⚰️ We all agree that Marketing is about making a difference for your customers. Whether that’s for attention, new business, conversions, reach or clicks it’s about making a difference.

But it seems to me like we’re going backwards instead of embracing and learning the current way of marketing. I hear every week “PPC is getting too expensive!” and the truth is, you’re right. If you give Google your bank details, slap in some keywords and say off you pop Google, your bank account will be £0.00 by the morning.

But if you take your time to learn and invest in the art and science of digital marketing it’ll work in your favour. As cheesy as it sounds, the future of marketing is to give a damn about what you create and post. There are still so many companies posting for the sake of it, using marketing as a box-ticking exercise and it’s just not how it should be done.

📅 It takes time.

🏨 It needs care.

🔍 And it demands attention to detail.

That’s the future of marketing. Caring about what you put out for your own company and your clients. What do you think the future of is? Let me know in the comment section below!

What is the future of marketing?

I think we can all agree with this, whether you like it or not, is the future of marketing 👇🏻We all agree that Marketing is about making a difference for your customers.Whether that's for attention, new business, conversions, reach or clicks it's about making a difference.But it seems to me like we're going backwards instead of embracing and learning the current way of marketing.I hear every week "PPC is getting too expensive!" and the truth is, you're right.If you give Google your bank details, slap in some keywords and say off you pop Google, your bank account will be £0.00 by the morning.But if you take your time to learn and invest in the art and science of digital marketing it'll work in your favour.As cheesy as it sounds, the future of marketing is to give a damn about what you create and post.There are still so many companies posting for the sake of it, using marketing as a box-ticking exercise and it's just not how it should be done.It takes time.It needs care.And it demands attention to detail.That's the future of marketing.Caring about what you put out for your own company and your clients.What do you think the future of is? Let me know in the comment section below!#marketing#SEO#PPC#digitalmarketing#content#video

Posted by SEOmers on Thursday, 28 May 2020
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SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Most popular websites to market while locked down

If truth be told, there is no such thing as a ‘best’ blog or website, because it all depends on the visitor. If the website doesn’t appeal to the person visiting the site, then it is useless, it really is!

Everyone is bored of the same old while we are in this lockdown. Facebook, Linkedin is just boring right now.

When you have some downtime, it is always good to use it well. After all, it’s not often we have this much time up our sleeves eh?!

This time of the year people will be looking to move away from the same social media, they don’t want to be reminded of the holiday they had to cancel!

There are hundreds of websites, communities and forums online, often years and years old but simply ‘untapped’, unused by your competitors – Why are you not using them?

You really need to be pushing your brand out into the public eye, not use the main social channels!

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Prevent People from Stealing your Brand on PPC

How to Deal With Competitors Targeting Your Brand Terms Truth is, legally there isn’t ‘much’ you can do when it comes to #googleads unless you’re a #trademark.

A good legal can advise. However, in most cases, the #competitors ‘stealing from you’ don’t know they’re doing it when it comes down to PPC.

They’ve let Google run the campaign for them, it’s often a tell-tell sign into their #marketing antics, how clued up are they? This isn’t the most PPC guru information, far from it but in most cases we see, step one just hasn’t been thought about. Some quick tips on what you can do to slow, often stop people bidding on your brand names!

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO vs PPC in 2020. You Decide

Let’s chat about the age-old question which is simple, SEO vs PPC?

Dan has made 2020 his year of putting out more video content to help those who might not have a market budget of their own.

The truth is, you should at least try both but there is Dan talking about the pros & cons of SEO & PPC.

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO is Dead Again – Not for you! (video)

Don’t be known for being the cheapest brand, be the BEST brand!

The good SEO guys, don’t really use the term ‘SEO‘ anymore, we haven’t in years because we know to rank in Google, you 𝐇𝐀𝐕𝐄 to work for it!

You have to promote yourselves as a 𝐁𝐑𝐀𝐍𝐃 and simply get out there! It really is that simple! Yes, you need to plan your SEO and Marketing but it can be done, your competitor is!

p.s We keep getting the odd person telling us to start making videos again so here is video one of a few, over the next few weeks.

If you are unsure or have a question about gaining exposure to your website, message us via the live chat, we will cover it in a video!

SEO is dead?

Watch below to find out more

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Top 5 things to consider for your website | Search for Beginners Ep 7 – Dans Video

Google's Advice SEO reaction.

There are so many myths, theories and well, gobbledygook when it comes to marketing a website.

You can’t beat getting information directly from the horse’s mouth rather than a friend up the road that dabbled in web design back in 1963.

Google released a few videos aimed at those who are looking to start building a website or getting better search positions in its search engines. We welcome the videos, so thank you, Google.

The truth is, no one 100% knows the facts about Google’s algorithms. We have always been honest and transparent with our clients, never promised anything we can’t do but to this day, we still have the same clients as we did nearly nine years ago. Pick a local business group, and you would have most likely heard of us, we’re not arrogant, but we’ve worked very hard to be one of the most recognised SEO and Marketing companies in the local areas. (although we now have national and global clients in the mix).

Where are we going with this? Well, we are well known for cutting out the hype, tosh and up to a point, proving a point. We have been quite public and set up case studies that clearly show the difference between fact and hype when it comes to Google and gaining exposure within its services.

There are so many myths and thoughts about SEO and Google rankings. We thought we would run a set of videos that placed our comments alongside Google’s advice.

Google’s video ‘Top 5 things to consider for your website | Search for Beginners Ep 7’

The video covers the following topics

  • Website & local business discovery on Google Search High-quality content
  • Fast & easy-to-access content on all devices
  • Website security
  • External help with SEO

Yet some of the top SEO myths doing the rounds, and have for years

  • SEO is Dead
  • Content Is All You Need
  • Link Building is Dead
  • SEO is Voodoo or Snake Oil
  • Speed Isn’t That Important
  • You Must Submit Your Site

Very few myths have any valid source to back them up. Dan gets rather frustrated with wrong information because it causes business owners to follow the wrong goals, more so when services that should know better use them to their advantage to gain a few more quid!

Please do watch Dan’s video, if you have any questions then do get in touch.

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Check SEO of Site within 10 minutes

 

Truth is, most business owners don’t have a clue how much traffic their website gets, it’s terrifying and annoying! If a member of your staff wasn’t pulling their weight, you’d discipline or sack them, right?

Here is a little challenge that any of you can do on a weekly basis, it takes less than 10 minutes to do 3 simple tasks, at least know for yourself how your online staff member is performing!! Your website is very much part of your sales force, use it or sack it!

If you have any issues with getting access to anything, please do contact us and we will tell you what to do, without charge. We believe that every website owner should have at least a basic level of experience to check how a website is performing without any specialist input.

Here are the links to what you need to check once a week.

 ****
Thank you for reading this article. You are welcome to share it




SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.




Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here




Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

How to get Google Reviews for your Business

Nearly every business or client we’ve ever spoken to have the struggle of getting reviews on their Google business profile. Sadly we live in a society where is it easier to get bad reviews for being 1 minute late than lots of good reviews for doing something amazing. The key to getting people or clients to review your business is to actually ask! We live in a society where you have to ask, customers won’t do things off their own backs anymore.

Always remember that reviews will improve your sales because of people and Google trusting reviews.

Do local business reviews by customers help SEO?

We are always telling our clients to get reviews, not just for SEO reasons but because they make you look competent, professional and most of the time better than your competitors who may have the odd review from a mate.

Never forget that you need to convince Google’s customers that you are better than everyone who is listed alongside your Google business listings. Remember,  just because you sell a service doesn’t mean that people need to buy from you, they need to be convinced that you are the best, reviews will often beat any good or snazzy web sales copy to draw people in. Google searchers tend to jump to any business with a star rating much quicker than a business who doesn’t, its a trust and follow the crowd thing.

So regarding organic keyword positions, reviews on your Google my business account will help towards your natural non-branded keyword positions; however, a well optimised Google business profile can easily outrank and outperform any competitor who may have hundreds of their client reviews. Getting clients to your Google business profile is something any business owner can do within a few seconds of your time, there is no reason not to take advantage of the free (at the moment) service.

Google Maps reviews will benefit your business and outperform any other review platform on the internet like Trustpilot,  Yelp or Facebook. (unless you are a social media company). Let’s face it, most searchers use Google to find something, not Yelp or Facebook.

Have a look at your own Google Analytics, who sends you more traffic? We bet its Google!

 

Let’s help you get ‘Google my business’ reviews.

We often ask our clients to encourage customers to review once they’ve made a sale or purchase. We will always spot check clients every other week to see how they are getting on, but it is usually the same thing every time with a small spike of Google reviews which is clearly from their friends or family,  rarely from one of their customers, so we looked into it.

One of the biggest reasons most business owners fail to keep ahead with Google Reviews is down to one simple reason, they’ve never asked, for some strange reason, most people find it incredibly hard,  maybe it’s an English thing? (Our American clients have no issues at all)

The old saying comes to mind which is the old faithful ” if you don’t ask you don’t get”.  It would help if you made Google reviews as part of your process, or sales transactions. A follow-up in an email can easily generate you a few good reviews a month if you do it right, you may create more sales from previous customers who are happy with your service.

Get Your Timing Right.

Timing comes down to finding the line between not asking too early and not asking too late. Too soon and your customer may not have got the full benefits of your product or service and may not have an opinion on it yet; too late and that initial sense of impressiveness you incited may have faded.

How To Ask Your Clients For Google Place Reviews

Asking your clients for reviews is very easy as long as you don’t overthink it! When you’re asking your customers for reviews, they will generally respond with one of the four replies below.

  • “Going straight to leave a review.”
  • “I’ll do it in the next day or two”
  • “Ignore you”
  • “Point Blank refuse”

If you try and remind yourself that you are only really going to get one of the four replies above,  it isn’t that bad Is it?

Just make sure you have a simple process to deal with the four actions below.

  • If they automatically leave a review, then you don’t need to follow it up, the job is done.
  • If they reply with, I’ll do it in a few days, leave a note in your calendar to remind them in a week don’t hassle them.
  • If they ignore your request,  don’t worry too much because this rarely happens but try and find out if there is a problem with whatever transaction.
  • If they point-blank refuse and there isn’t a problem with your service or product,  it’s ok some people don’t want to leave a review.

The key to getting your customers to do something for you as we’ve covered a few times is to ask, and then you will get.

As said above,  don’t overthink it,  don’t ask them for too much and certainly do not tell them how many words, what’s right and how to do it. Keep your life simple and their life easy,  ask if they can do you quick favour rather than using the term ‘review’ tell them that it merely helps you out and you are very grateful, it is that easy.

Google-Review-Link


You will be asked how to review on Google.

We found one of the main reasons people don’t leave a review is because they think that you need to have a full Gmail address, which hasn’t been the case for at least a year maybe two. Remind your clients that it takes less than 2 minutes to leave a review, even if they don’t use Gmail or Google Plus. Also if your customer doesn’t have a Google account it only takes 10 seconds to open one, but these days most people do, especially business owners due to things like Google Analytics or even maps.

You do not need a Google review link generator. Just tell your customer to Google your brand name, your Google my business listing should show up on the right side of the search engine result.  Your client should be able to click the current reviews where a window will pop up, tell them to click ‘write a review’ and the job is complete, it should take less than 2 minutes for a standard length review.

Tip!! Asking people to Google your brand name over time, will help you with your SEO activities and performance,  rather than giving them a link directly to your Google listing account.

Use an email template to ask for Google reviews

If you generate a lot of sales, bookings or transactions, then manually asking for reviews can become extremely time-consuming,  this is often another reason why established businesses rarely get many reviews on their Google place account.

A quick solution to this is to implement a process where Google review requests are applied in your sales process. All you need to do is generate a link to your Google business map profile that will take you less than 10 seconds to produce. Don’t forget that a link in your email signature can go a long way. We would advise that e-commerce stores only request a review once delivery has been confirmed, you do not want a review for a late delivery when it isn’t your fault.

You do not need to use any Google review link generators at all.

Just follow the steps above, search for your brand name in Google click the reviews which will open up a new tab or window then copy the URL in your web browser. You will then need to go to your email client or whatever you want to use,  write a short message with the simple hyperlink which is a clickable link in the body of the text which takes your client directly to the Google review process.

Things to be aware of with business reviews and complaints

What business owners need to be aware of is that it is better to have one Google review a week from your customers spread over a few months,  than one week of 20 reviews, then forgotten about. You do have to be consistent about your Google reviews, keep plugging away at your customers, and over time the rewards will come.

Be prepared for the odd person to leave 3 or 4-star reviews,  believe it or not, some people will never leave a 5-star review, However, use this to your advantage to get back in contact with that customer to see if you can resolve or maybe sell another product. All reviews can be updated or edited,  we have seen reviews placed over four years ago to be changed from 3 stars to 5 stars quite easily.

Never get obsessed with people who don’t leave 5-star reviews,  focus on getting as many reviews as you can over time , it’s just part and parcel of running a business so focus on pleasing 80% of your clients to the max,  rather than the 20% that you will never 100%, please.

Always remember that Google will always ‘listen’ to your customers more than they will ever trust you!

You have to educate Google and your potential customers that you are one of the best businesses in whatever niche or industry you are trading in.  Google reviews are one of the quickest, cheapest and visible ways to prove that. Keep at it and reap the rewards, because they will come.

Here are some of our own examples below.

  • Immense knowledge, great bloke, complete professional. I have been lucky enough to have worked with Dan over the years. All of the clients Dan has pushed my way, all hold him and SEOmers as a company in the highest regard. Which is a testament to the hard work and dedication he has applied to his cr... Read More
  • SEOMERS are nimble, smart, creative, flexible, and they know their stuff. Their level of strategic thinking and their creativity makes them stand out. Working with them for a number of years has enabled them to become immersed in our brand and visual identity framework, helping to grow and invigorat... Read More
  • We had a major SEO problem with our website so I contacted Dan, within minutes he had looked at our site, diagnosed the problem and by the following day had remedied everything - I can't recommend him highly enough. Would definitely use his services again. 10/10
  • I've worked with Dan for several years and has done some wonderful SEO work on behalf of a few of my clients. He's a great bloke to work with.
  • Excellent service, efficient response. Can't recommend Dan enough..... fantastic.......even speaking to myself (who has no clue what I'm doing!)
****
Thank you for reading this article. You are welcome to share it




SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.




Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here




Do you want to see some of our latest reviews from clients who have great success by working with us as a team.