10 Rules to Not Waste Money on SEO

What would you do if your company had a lot of money to spend on SEO? What kinds of mistakes would you make? This article is about ten rules that will help keep your business from wasting all of its money.

SEO Rule Number One: Make Sure You Know What SEO Is

This is the most important rule, and it should be your first step. It’s easy to make mistakes or not know what you are doing when you don’t have a clear idea of everything in this industry. So take time to learn about SEO before investing any money into it. SEO takes time to learn and understand.

SEO Rule Number Two: Invest In The Right Things

Ensure you have a clear idea of what your company wants to accomplish with SEO before investing in it. If you want leads, then invest in that area instead of keywords or links for rankings. These are just some examples, as every company is different but make sure you know your SEO goals and what you want to accomplish before investing

SEO Rule Number Three: Determine Your Budget

This is the most critical part of your plan. You need to know how much money you will have for this. If you don’t know, it’s hard to succeed and might waste more money than a budget from the beginning.

SEO Rule Number Four: Meet With An Expert

It’s essential to get a second opinion. There are many different things that you can do with SEO, and it might be hard for one person to know how much time is needed or what specific areas need the most attention.
Meet with an expert who has experience in this area. They will guide you with their proven expertise.

SEO Rule Number Five: Create A Plan

You need to know what you want to accomplish. What are your goals? Are they related to traffic or bringing in customers and leads? Do you have a timeline for this project, like six months? Define these things before investing time and money into your new idea.

SEO Rule Number Six: Be Patient

It’s not going to happen overnight. SEO takes time and patience. You need to have the mindset that this is a long-term project, which will take months, if not years, of work to see any real success. It’s a fact that most businesses fail at SEO within three months; SEO isn’t like PPC, you can’t just turn it on overnight, but it’s certainly cheaper and more rewarding in terms of ROI.

SEO Rule Number Seven: Stay The Course

SEO is an iterative process. You’ll have to adjust and tweak your strategy over time, so you need to stay the course if you want it to work in the long term. Don’t get discouraged if things don’t happen immediately or go as planned. We are constantly tweaking & changing ideas with our clients to fine-tune

SEO Rule Number Eight: Build Quality Content

You want to invest in quality content. This is the only way you can get traction on social media, as well as how Google ranks your website. It would be best if you had many good posts with strong copywriting and high-quality images for this tactic to work over time. The days of using free or stock images with a few lines of rushed words are long gone.

SEO Rule Number Nine: Optimise Your Website

If you want to rank in search engines, then optimising your website is a must. It would help if you had the right keywords and content for this tactic to work over time. It’s not enough to optimise your blog or social media posts — it has to be done across all of your pages on the site. Every page on your website should be optimised as though they are different websites; each page has a purpose & topic.


SEO Rule Number Ten: Keep Up to Date with the Latest Developments in SEO Technology

A lot can change in a year and even more during one month. This is why you must keep up-to-date on what’s happening with SEO, so don’t miss out on updates with Google, Bing or social media website. SEO isn’t just about optimising for a search engine. It’s more about providing the best experience for your audience. You must have the ability to distinguish fact from fiction. The SEO world is littered with fake news, wrong advice or, quite simply, outdated.

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SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Dan Visits New Anglia Local Enterprise Partnership

Careers & Coffee: Building your online brand

SEOMERS isn’t just about marketing. We are a company that wants to work with and help the local community.

What’s it like to run a business while running a charity? Kayleigh Norris from New Anglia local enterprise partnership wanted to find out.

Dan, our founder is well known for speaking about mental health. He started a mental health charity called MANUP? back in 2019 as an event. Due to COVID, the event couldn’t happen in 2020. Dan changed his focus by turning MANUP? into a CIO/Charity (awaiting approval). He started a rapidly growing video community on Facebook that talks to men about mental health and related topics.

Kayleigh asked Dan to join a chat something called ‘Careers & Coffee interview’ which is watched by students. We spoke about running a business, living with an online world & why Dan started MANUP?.

It was a great chat.

More about the Careers & Coffee by New Anglia Enterprise Adviser Network

The New Anglia Enterprise Adviser Network is a national programme being delivered at a local level across Norfolk and Suffolk, recruiting senior business leaders to work voluntarily with secondary schools and colleges as ‘Enterprise Advisers’. Enterprise Advisers work strategically with senior leaders in schools and colleges, supporting them to develop and enhance their business engagement plans. The aim, to improve the quality and consistency of careers, work-related & enterprise education delivered to students and to broker activities with businesses and enterprise providers. The volunteers will bring their wealth of knowledge and experience of the world of work to help develop a comprehensive action plan for careers education, fully supporting young people between 11 and 18 years old.

The New Anglia Enterprise Adviser Programme has been developed from Lord Young’s ‘Enterprise for All’ report which highlighted the importance of “motivating young people to learn and excel in their education…to see the relevance of their studies”. With support from the national Careers and Enterprise Company, the New Anglia Local Enterprise Partnership working through its partners in Norfolk and Suffolk County Councils is delivering this national programme across the East.

https://www.careersandenterprise.co.uk/

https://newanglia.co.uk/

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google my Business 2020- Please Use it

WE adore GMB pages as a shopper

Google My Business (GMB) pages are a perfect tool for your clients!

A quick peek at a GMB page can save us from showing up to something that’s closed!!

You can work out if a business is erm sh*t, by checking the reviews beforehand!

Dan uses GMB to check for deals. His is a tight arse!!

Many plus points for businesses and the shopper

Oh, its nearly free (at the moment)

So, let us ask you a question?

WHY ARE YOU NOT USING THIS FREE MARKETING TOOL?

Ignoring the ‘leads’, when was the last time you logged into Google my Business to look at the data, keywords and insights? Seriously, use it!!!

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Fighting & Surviving COVID & Business

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

Are you still in business?

Only just? Doesn’t matter, you are still in business!

Let’s show some facts if you are still hammering through business life, even if you are clinging on, you’ve still got a grip! keep going!

😌 You’ve survived the UK Lockdown
🌎 The world was/is pretty much closed
🎱 You answered questions that no one else could
📉 You are in another national recession
🤢 You survived one of the worst pandemics in history
🐑 You are not a sheep, you did your thing and still going
🛒 You closed the shop, went online You adapted, not failed!

We have all been hit in one way or another, some harder than others, some have bloomed and others have gone under.

If you are still going, do me one favour??

“ᴘᴀᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏɴ ᴛʜᴇ ʙᴀᴄᴋ”

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

The Future of Marketing?

Future of Marketing? I think we can all agree with this, whether you like it or not, is the future of marketing 👇🏻⚰️ We all agree that Marketing is about making a difference for your customers. Whether that’s for attention, new business, conversions, reach or clicks it’s about making a difference.

But it seems to me like we’re going backwards instead of embracing and learning the current way of marketing. I hear every week “PPC is getting too expensive!” and the truth is, you’re right. If you give Google your bank details, slap in some keywords and say off you pop Google, your bank account will be £0.00 by the morning.

But if you take your time to learn and invest in the art and science of digital marketing it’ll work in your favour. As cheesy as it sounds, the future of marketing is to give a damn about what you create and post. There are still so many companies posting for the sake of it, using marketing as a box-ticking exercise and it’s just not how it should be done.

📅 It takes time.

🏨 It needs care.

🔍 And it demands attention to detail.

That’s the future of marketing. Caring about what you put out for your own company and your clients. What do you think the future of is? Let me know in the comment section below!

https://www.facebook.com/seomers/videos/285988929236768/
**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Most popular websites to market while locked down

If truth be told, there is no such thing as a ‘best’ blog or website, because it all depends on the visitor. If the website doesn’t appeal to the person visiting the site, then it is useless, it really is!

Everyone is bored of the same old while we are in this lockdown. Facebook, Linkedin is just boring right now.

When you have some downtime, it is always good to use it well. After all, it’s not often we have this much time up our sleeves eh?!

This time of the year people will be looking to move away from the same social media, they don’t want to be reminded of the holiday they had to cancel!

There are hundreds of websites, communities and forums online, often years and years old but simply ‘untapped’, unused by your competitors – Why are you not using them?

You really need to be pushing your brand out into the public eye, not use the main social channels!

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Prevent People from Stealing your Brand on PPC

How to Deal With Competitors Targeting Your Brand Terms Truth is, legally there isn’t ‘much’ you can do when it comes to #googleads unless you’re a #trademark.

A good legal can advise. However, in most cases, the #competitors ‘stealing from you’ don’t know they’re doing it when it comes down to PPC.

They’ve let Google run the campaign for them, it’s often a tell-tell sign into their #marketing antics, how clued up are they? This isn’t the most PPC guru information, far from it but in most cases we see, step one just hasn’t been thought about. Some quick tips on what you can do to slow, often stop people bidding on your brand names!

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO vs PPC in 2020. You Decide

Let’s chat about the age-old question which is simple, SEO vs PPC?

Dan has made 2020 his year of putting out more video content to help those who might not have a market budget of their own.

The truth is, you should at least try both but there is Dan talking about the pros & cons of SEO & PPC.

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO is Dead Again – Not for you! (video)

Don’t be known for being the cheapest brand, be the BEST brand!

The good SEO guys, don’t really use the term ‘SEO‘ anymore, we haven’t in years because we know to rank in Google, you 𝐇𝐀𝐕𝐄 to work for it!

You have to promote yourselves as a 𝐁𝐑𝐀𝐍𝐃 and simply get out there! It really is that simple! Yes, you need to plan your SEO and Marketing but it can be done, your competitor is!

p.s We keep getting the odd person telling us to start making videos again so here is video one of a few, over the next few weeks.

If you are unsure or have a question about gaining exposure to your website, message us via the live chat, we will cover it in a video!

SEO is dead?

Watch below to find out more

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Top 5 things to consider for your website | Search for Beginners Ep 7 – Dans Video

Google's Advice SEO reaction.

There are so many myths, theories and well, gobbledygook when it comes to marketing a website.

You can’t beat getting information directly from the horse’s mouth rather than a friend up the road that dabbled in web design back in 1963.

Google released a few videos aimed at those who are looking to start building a website or getting better search positions in its search engines. We welcome the videos, so thank you, Google.

The truth is, no one 100% knows the facts about Google’s algorithms. We have always been honest and transparent with our clients, never promised anything we can’t do but to this day, we still have the same clients as we did nearly nine years ago. Pick a local business group, and you would have most likely heard of us, we’re not arrogant, but we’ve worked very hard to be one of the most recognised SEO and Marketing companies in the local areas. (although we now have national and global clients in the mix).

Where are we going with this? Well, we are well known for cutting out the hype, tosh and up to a point, proving a point. We have been quite public and set up case studies that clearly show the difference between fact and hype when it comes to Google and gaining exposure within its services.

There are so many myths and thoughts about SEO and Google rankings. We thought we would run a set of videos that placed our comments alongside Google’s advice.

Google’s video ‘Top 5 things to consider for your website | Search for Beginners Ep 7’

The video covers the following topics

  • Website & local business discovery on Google Search High-quality content
  • Fast & easy-to-access content on all devices
  • Website security
  • External help with SEO

Yet some of the top SEO myths doing the rounds, and have for years

  • SEO is Dead
  • Content Is All You Need
  • Link Building is Dead
  • SEO is Voodoo or Snake Oil
  • Speed Isn’t That Important
  • You Must Submit Your Site

Very few myths have any valid source to back them up. Dan gets rather frustrated with wrong information because it causes business owners to follow the wrong goals, more so when services that should know better use them to their advantage to gain a few more quid!

Please do watch Dan’s video, if you have any questions then do get in touch.

**** Thank you for reading this article. You are welcome to share it

SEOmers is known locally as the Ipswich SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140". Although we now service global clients, our roots are still very much focused as a local digtal marketing company based in Ipswich.

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.