Dan Braved the Shave for Macmillan

Brave the Shave. SEOmersToday, Dan helped Macmillan raise over £600. If you are unaware of what they do, then please do visit their website here.

One of Dan’s friends was diagnosed with lung cancer a few months ago. He decided that he would try to raise some money towards his treatment, his attitude was that he would lose his hair, why not raise some money?

Dan was going to donate, he even got as close as paying but was then distracted aka he forgot. Steve (Dan’s friend) had already raised around £2.000, but it was too late to give himself, so Dan went one step further,

He Braved his own Shave, here is the video that was streamed on various social media platforms on Tuesday 13th August.

Dan has helped raise over £600 so far. We want to give a huge thank you to Lee Cousins who owns LGC Mobile Hairdressers in Ipswich for donating his time to do the shave which was chopped on blade ‘0’.

Needless to say, Dan is feeling the cold. You will still be able to donate for a few more days if you wish. Please visit here 

 

 

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

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7 WEBSITE MISTAKES TO AVOID BEFORE EVEN HAVING ONE

No one ever said getting started online was easy – but we’ve all seen a few disasters in our time.  Some of the ways in which we start out on the web really do us no favours whatsoever – and while some of these factors can be fairly easy to spot, a lot of them go unnoticed, astonishingly regularly.  Let’s take a look at seven of the biggest ways you can really set yourself back before you really get started.

 

Avoiding Your Homework

Too many people are keen to jump straight in and build a catch-all website and fill it with content that appeals to a wider competition – this really is doing yourself a disservice.  What you should be doing is plenty of research – honing your online presence to a specific need an audience to capture their interest and to provide them with a one-stop shop.  Don’t just guess – do your homework.

Avoiding Any Planning Whatsoever

This is a big one – plans do matter, and when it comes to ensuring that your business and brand survives online, you’re going to need to know where you want to go and what it is you want to do.  This is essential for communicating with web designers as well as your prospective clients – build yourself some goals, set yourself some targets and be ruthless – reward yourself at the small milestones but for your own sake, think big – don’t do this on the fly.

Letting a Website Fester

Yep – one of the biggest ways you can truly shoot a website in the foot before getting started is leaving it to its own devices.  You’re not going to start ranking highly for keywords people are searching for on Google unless you partner with a professional who knows what they’re doing, or at least work on it yourself – Anyone can rank “rent elephants in Ipswich” but if no one is searching for it, it is not SEO or marketing. 

Keeping Your Network Tight

You’re likely to be tempted to market your brand and your social media to your family and friends – this makes sense particularly if you’re just starting out and are unsure about what you might be doing – but you’re going to need to start branching out and approaching people who are beyond your network to get long-term success to come to you.  Facebook isn’t being particularly kind to businesses right now with regard to proposed changes to the News Feed – and you should take advantage of really branching out.

Working With the Wrong People

This goes for all walks of life and work – but work with toxic people who are more about their own success and less about yours and you’re only going to dwindle.  Partner with firms and professionals who offer genuine support – build mutual relationships for long-term success! You want the right men, not yes men! (or woman). 

Poor Money Management

When you’re promoting yourself online, you may be tempted to leap into something like Facebook promotions – but a lot of these social media campaigns – the funded ones – aren’t as simple or as cut and dried as something like Pay Per Click.  Facebook promotion, where you pay a premium for a few added likes or shares, can have a habit of getting a little bit out of grasp – so be careful!

Taking the Cheap Route

Spending less now on what might be getting sold as professional SEO for a bargain rate might sound worthwhile, but long term, you’re in for a world of poor results.  Cheap, poorly-realised SEO is hardly worth the money you fork out for – go with reputation and a firm that has a cast-iron plan – don’t be afraid to invest more in getting factors such as your long-term SEO sorted out sooner rather than later – or you’ll be paying for it in the long run. Found a website for £50 for your new e-commerce store? Are you sure the exact same template hasn’t been used in 163 otehr websites? Will it grow with your business? 

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Don’t Buy Everything You’re Sold

With internet marketing expanding like never before, there has of course been a boom in web developers and social media experts popping up – all of them offering expertise and, so they advise, something different. For small business owners such as those which we help in East Anglia, we cannot stress enough that doing your homework before you leap into a new partnership or before signing over your website or social media accounts is incredibly important? The reason? You could end up paying an awful lot for absolutely nothing at all.

There are, sadly, some merchants out there looking to exploit businesses and individuals who reportedly have less expertise than they are letting on. This means your so-called ‘social gurus’, ‘web security aspects’ and the like aren’t necessarily as clear-cut as they may seem. Many of these gurus and ‘experts’ offer fancy tools and techniques with buzzwordy names which do very little – which means, we are afraid falls to you to look into a firm’s reputation and previous projects to ensure that you are set to partner with an expert who genuinely knows their onions.

Check out their own social media – have they got a legitimate portfolio of clients and past projects to back up what they’ve been able to do for customers in the past? Are there success stories that you can read into and rely upon for your own peace of mind? Surely partnering with a firm that has proven experience and expertise is worth your while – why throw your precious time and money behind a shyster who is keener to fill you full of marketing spiel than faith in what they can do for you long-term?

Web design, development and social media may be a lucrative market, but that does not mean you should fall prey to some of the shadier operatives trying to spin the industry to their own ends. Legitimate services for SEO and web development are not difficult to find – never go to the lowest bidder and do your research so you will not be paying a difficult price later down the line. Reputable businesses and developers who have legitimate tools and expertise will be shouting their success stories from the rooftops, and rightly so – why opt for anything less, or anything shadier? Don’t let the future of your business down by partnering with the wrong people now.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO Trends to Keep Your Eyes Out for in 2018

Anyone who dabbles in web design and SEO will already know that Google likes to change things around every so often – and the landscape for search and browsing in general is always evolving, largely beyond our control. This means, of course, that we need to stay on our toes as marketers – so that we can continue to produce brilliant, worthwhile SEO action plans that reach the right people and offer the traffic and click-through conversions you are looking for. Having kept our ears solidly to the ground for the past few months, here’s what we are expecting to see take off in a big way come January.

The Need for Speed

You have likely heard that a slow website in 2017 is one which will be failing miserably – and wherever you have heard it, it is not wrong. It is a huge ranking factor for websites of all sizes and flavours, and Google now actively expects your pages to load in under three seconds for your site to be considered worthwhile for visiting. Better get those trainers on and get training, then

Listen to the Voices

Not the ones in your head, but the ones your searchers are using to throw at Siri, Google and Alexa. Around 40% of adults, believe it or not, are now using voice search on a daily basis – and with 55% of web-browsing teenagers reportedly making daily use of the feature, it is time your website made room for conversational keywords and lingo as part of your SEO make-up.

Linked – But Not Linked

This has been a long time coming – believe us – but Google is now picking up on linkless mentions. For years, many SEO experts have been insisting upon backlinks always connecting to off-page authorities – yet, apparently, brands are now being readily associated with casual mentions. The times, they are-a-changing, although SEOmers suggested this was happening back in 2016 at a conference.

SERP Just Got (even more) Personal

Search results have never been more personal. You will likely find search results now tailored to your regular browsing, your app usage and your location more than you would a year ago – and this is only set to get more personal in 2018. While personalised Google searches are on the increase, there are ways and means around the phenomenon – and it is all about making sure that you stay on top of your white hat SEO technique.

Keep Your Eyes Peeled

Visual search – even if you have never heard of it – is getting bigger. We all love learning through images and video content – and it seems that Google is set to become more visual as the months go by. Google, Bing and more are investing heavily in visual search – meaning that we now need to think about working around text to cover all search bases.

SEO is Always Improving

This is the clincher – SEO has never quite stayed the same for more than five minutes. That’s no bad thing – but it does mean that the rise of factors such as local search, voice search and more besides all add up to a year where we may have to rewrite the rulebook yet again. However, it’s all worth it – take it from us – as it means that you can continue to pinpoint those users who genuinely need you amidst a sea of results that are otherwise full of filler.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

YES – SEOmers is a husband and wife team

Dan & Fay SomersWhile you may have this strange idea that all SEO firms are stuffy offices filled with people who only socialise with each other during working hours, we’re very happy to call your bluff. SEOmers is a two-man team – one-man and one-woman, in any case – as firm founder and head honcho Dan and his wife Fay both run different wings of the business, while overseeing the overall brand.

SEOmers started life in the April of 2013 – we’re about to celebrate our fifth birthday in a few months – when Dan set up the business on his own back, where he continues to operate on an ‘everyday running’ basis. This means he’s responsible, largely, for how the company operates on a whole – providing expertise in niche areas and for bespoke demands, offering particular insight on bigger, more complex problems that need swift, certain solutions. SEOmers is essentially Dan’s baby – but once he and Fay tied the knot, the firm saw both husband and wife dive into the fray.

Dan and Fay married in September 2016, and Fay has taken on much of the running of SEOmers herself – particularly when it comes to the marketing and promotions side of matters. Fay is an ex-sales expert in the recruitment industry, meaning she is ideally positioned to provide outreach strategy and social media coverage for the brand on a regular basis. Social media, as anyone running their own business will know, can be a full-time job – and Fay manages our social channels with ease while encouraging industry websites to take notice of our clients and services.

While they say to never date a co-worker, they never say a couple can’t run a business – and under the watchful gaze of Dan and Fay, SEOmers continues to bring expert advice on SEO strategy and online marketing to clients of all shapes and sizes. If you can live together – why not work together? Take it from our own happy couple!

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.