7 WEBSITE MISTAKES TO AVOID BEFORE EVEN HAVING ONE

No one ever said getting started online was easy – but we’ve all seen a few disasters in our time.  Some of the ways in which we start out on the web really do us no favours whatsoever – and while some of these factors can be fairly easy to spot, a lot of them go unnoticed, astonishingly regularly.  Let’s take a look at seven of the biggest ways you can really set yourself back before you really get started.

 

Avoiding Your Homework

Too many people are keen to jump straight in and build a catch-all website and fill it with content that appeals to a wider competition – this really is doing yourself a disservice.  What you should be doing is plenty of research – honing your online presence to a specific need an audience to capture their interest and to provide them with a one-stop shop.  Don’t just guess – do your homework.

Avoiding Any Planning Whatsoever

This is a big one – plans do matter, and when it comes to ensuring that your business and brand survives online, you’re going to need to know where you want to go and what it is you want to do.  This is essential for communicating with web designers as well as your prospective clients – build yourself some goals, set yourself some targets and be ruthless – reward yourself at the small milestones but for your own sake, think big – don’t do this on the fly.

Letting a Website Fester

Yep – one of the biggest ways you can truly shoot a website in the foot before getting started is leaving it to its own devices.  You’re not going to start ranking highly for keywords people are searching for on Google unless you partner with a professional who knows what they’re doing, or at least work on it yourself – Anyone can rank “rent elephants in Ipswich” but if no one is searching for it, it is not SEO or marketing. 

Keeping Your Network Tight

You’re likely to be tempted to market your brand and your social media to your family and friends – this makes sense particularly if you’re just starting out and are unsure about what you might be doing – but you’re going to need to start branching out and approaching people who are beyond your network to get long-term success to come to you.  Facebook isn’t being particularly kind to businesses right now with regard to proposed changes to the News Feed – and you should take advantage of really branching out.

Working With the Wrong People

This goes for all walks of life and work – but work with toxic people who are more about their own success and less about yours and you’re only going to dwindle.  Partner with firms and professionals who offer genuine support – build mutual relationships for long-term success! You want the right men, not yes men! (or woman). 

Poor Money Management

When you’re promoting yourself online, you may be tempted to leap into something like Facebook promotions – but a lot of these social media campaigns – the funded ones – aren’t as simple or as cut and dried as something like Pay Per Click.  Facebook promotion, where you pay a premium for a few added likes or shares, can have a habit of getting a little bit out of grasp – so be careful!

Taking the Cheap Route

Spending less now on what might be getting sold as professional SEO for a bargain rate might sound worthwhile, but long term, you’re in for a world of poor results.  Cheap, poorly-realised SEO is hardly worth the money you fork out for – go with reputation and a firm that has a cast-iron plan – don’t be afraid to invest more in getting factors such as your long-term SEO sorted out sooner rather than later – or you’ll be paying for it in the long run. Found a website for £50 for your new e-commerce store? Are you sure the exact same template hasn’t been used in 163 otehr websites? Will it grow with your business? 

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Why You Should Apply SEO to Your Social Media, Too

The power of social media can hardly be denied – you only have to look at the fact that Facebook now has a staggering two billion users to understand that the reach potential is incredible.  However, it’s never been particularly clear nor cut and dried with regard to how much of an influence social media such as Twitter, Instagram, Facebook and more have upon Google’s rankings.  With this in mind, however, SEO and web development experts such as ourselves have needed to keep an open mind with regard to the potential that could well lie in wait.

Social media may not necessarily have direct impact upon Google rankings – as far as we know – but the potential it can have upon ranking factors and search listings lies in the fact that it’s an incredible platform for sharing content and, therefore, for earning links.  All SEO experts should therefore be more than ready to utilise social media for its promotional power rather than for its content – and this means that you can use it to promote your own links and earn citations from other social media pages and accounts who wish to link to you.  There’s never been a better way to get seen, read and visited – and regularly attending to your social media presence can help to build your brand and thus increase awareness of you in social platform search and more.  Facebook, for example, is its own little world away from Google.

Social media does have a role in Google results in the form of personalised SERPs, for example, if you were to search for a brand or celebrity, you may well be supplied with links to their associated public profiles.  This should never be overlooked – social media presence has such an impact upon public consciousness nowadays that it can directly impact upon your authority and worth – so keeping up to social matters can only help to improve your profile.

It’s also worth bearing in mind that social media can be treated as a completely alternative entity to Google search – as it can work hand in hand with SEO to help build a healthy, popular brand that can be found on the majority of the big platforms your audience is likely to be using.  Social media targeting can be run completely separate to SEO – but in a world where the two are running parallel to one another in getting word spread about local businesses and useful services, it remains to be said that pairing the two together can’t do any harm – and we’ll show you how.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Don’t Buy Everything You’re Sold

With internet marketing expanding like never before, there has of course been a boom in web developers and social media experts popping up – all of them offering expertise and, so they advise, something different. For small business owners such as those which we help in East Anglia, we cannot stress enough that doing your homework before you leap into a new partnership or before signing over your website or social media accounts is incredibly important? The reason? You could end up paying an awful lot for absolutely nothing at all.

There are, sadly, some merchants out there looking to exploit businesses and individuals who reportedly have less expertise than they are letting on. This means your so-called ‘social gurus’, ‘web security aspects’ and the like aren’t necessarily as clear-cut as they may seem. Many of these gurus and ‘experts’ offer fancy tools and techniques with buzzwordy names which do very little – which means, we are afraid falls to you to look into a firm’s reputation and previous projects to ensure that you are set to partner with an expert who genuinely knows their onions.

Check out their own social media – have they got a legitimate portfolio of clients and past projects to back up what they’ve been able to do for customers in the past? Are there success stories that you can read into and rely upon for your own peace of mind? Surely partnering with a firm that has proven experience and expertise is worth your while – why throw your precious time and money behind a shyster who is keener to fill you full of marketing spiel than faith in what they can do for you long-term?

Web design, development and social media may be a lucrative market, but that does not mean you should fall prey to some of the shadier operatives trying to spin the industry to their own ends. Legitimate services for SEO and web development are not difficult to find – never go to the lowest bidder and do your research so you will not be paying a difficult price later down the line. Reputable businesses and developers who have legitimate tools and expertise will be shouting their success stories from the rooftops, and rightly so – why opt for anything less, or anything shadier? Don’t let the future of your business down by partnering with the wrong people now.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

SEO Trends to Keep Your Eyes Out for in 2018

Anyone who dabbles in web design and SEO will already know that Google likes to change things around every so often – and the landscape for search and browsing in general is always evolving, largely beyond our control. This means, of course, that we need to stay on our toes as marketers – so that we can continue to produce brilliant, worthwhile SEO action plans that reach the right people and offer the traffic and click-through conversions you are looking for. Having kept our ears solidly to the ground for the past few months, here’s what we are expecting to see take off in a big way come January.

The Need for Speed

You have likely heard that a slow website in 2017 is one which will be failing miserably – and wherever you have heard it, it is not wrong. It is a huge ranking factor for websites of all sizes and flavours, and Google now actively expects your pages to load in under three seconds for your site to be considered worthwhile for visiting. Better get those trainers on and get training, then

Listen to the Voices

Not the ones in your head, but the ones your searchers are using to throw at Siri, Google and Alexa. Around 40% of adults, believe it or not, are now using voice search on a daily basis – and with 55% of web-browsing teenagers reportedly making daily use of the feature, it is time your website made room for conversational keywords and lingo as part of your SEO make-up.

Linked – But Not Linked

This has been a long time coming – believe us – but Google is now picking up on linkless mentions. For years, many SEO experts have been insisting upon backlinks always connecting to off-page authorities – yet, apparently, brands are now being readily associated with casual mentions. The times, they are-a-changing, although SEOmers suggested this was happening back in 2016 at a conference.

SERP Just Got (even more) Personal

Search results have never been more personal. You will likely find search results now tailored to your regular browsing, your app usage and your location more than you would a year ago – and this is only set to get more personal in 2018. While personalised Google searches are on the increase, there are ways and means around the phenomenon – and it is all about making sure that you stay on top of your white hat SEO technique.

Keep Your Eyes Peeled

Visual search – even if you have never heard of it – is getting bigger. We all love learning through images and video content – and it seems that Google is set to become more visual as the months go by. Google, Bing and more are investing heavily in visual search – meaning that we now need to think about working around text to cover all search bases.

SEO is Always Improving

This is the clincher – SEO has never quite stayed the same for more than five minutes. That’s no bad thing – but it does mean that the rise of factors such as local search, voice search and more besides all add up to a year where we may have to rewrite the rulebook yet again. However, it’s all worth it – take it from us – as it means that you can continue to pinpoint those users who genuinely need you amidst a sea of results that are otherwise full of filler.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Google Guarantee. Review Site Killer? (not UK yet)

Google GuaranteeGoogle is at it again, and why shouldn’t they be? They are always on the lookout for ways to help improve the search experience, and as market leaders, they are in the best position to do so – even if it does mean keeping SEO heads (such as yours truly) on their toes with every algorithm change. In any case, their latest beta testing seems to have local SEO in its sights – meaning that, for you and me as searchers, we could be getting more reliable results.

Google Guarantee, as it has been named, is a scheme through which Google intends to work around and fill up loopholes that have been used by shady businesses to try and fool innocent searchers out of a fair bit of money. Essentially, the current local SEO system put forward by Google allows AdWords and Google My Business pages to pop up tailored to your search query and local area (unless specified in-search). All good, you would assume – until you bear in mind that more than a few people have been scammed by con artists promising cheap deals only to find hidden fees once they are in deep with them.

Essentially, what Google is looking to is vet businesses who may appear in local search. We do not entirely blame them – legitimate firms like yours and ours could easily be pushed back by firms who are leading with white hat SEO, but black hat intentions. Businesses will, therefore, be able to apply for vetting by the big G to get all-important verification on every search – to, therefore, assure searchers that you are the real deal – and to ensure that the playing field is, once again, level.

It’ll even be possible for consumers to make a Google Guarantee request, they advise. This means that searchers and buyers will be able to claim up to a certain amount of money lost – though they will only be able to do so should a business be Google Guarantee verified. Therefore, it surely makes sense to allow Google to do a quick audit – particularly if you have nothing to hide. Let Google screen your licensing, insurance and trading data and you could end up with a nice tick next to your brand name the next time you are searched for.

The emergence of Google Guarantee might well put review sites and tools a little out of joint – after all, there are a fair few sites out there that are solidly dependent upon visitor and user ratings – take TripAdvisor, for example. However, it is not essentially clear as yet how far Google Guarantee will go. It’s a service with good intentions at its core – one which will bring big changes to local SEO – and one which could change the way we view reviews for good. At the moment, reviews are easily faked.

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Suffolk Business Stars. Yes we ranked it

So yes.

Suffolk Business Stars Edit – This post is at least a year old. We deleted the site shortly after this post. We’ve had a lot of feedback from people thanking us, they have managed to work out who can really do what’s right for their business. Just because someone sells something, it doesn’t mean they can do the job. 

We did build a website called suffolkbusinessstars.com. We have been asked why we kept it a secret; we did not.

When we built the website, we left a couple of tell-tale signs and signals to show who built the website. We purposely left signals easy to find for the people who may be a bit more technical about web design, marketing and web development.

However, the one thing we have not publicly said is why we took the time, which was less than 10 minutes to build the site.

The website was ranked on the first page of Google UK within six hours

It had a verified Google maps listing within 12 hours. It was found without us telling a single person about the website being or going live. The site was found organically and shared on Facebook, LinkedIn and Google plus. The website was also mentioned on a few business communities and websites, without us telling a soul. People found it, shared it and talked about it for us.

We had no less than 20 private messages on Facebook about the website, around ten messages on LinkedIn and a few from Twitter. The website also received nearly 1000 hits from various sources according to Google analytics. We have also taken on two clients and sent out three proposals due to this website. You have to admit that is rather impressive results from a low-quality site but with a strong message.

The website goes against everything a small number of web gurus in the group Suffolk business stars keeps shouting about, purely to talk the talk.

The website is slow to load, barely has any content and is mostly written in something called JavaScript. Google and other search engines are not massive fans of using JavaScript, although they have got better at dealing with it. The site is not optimised properly on all mobile devices. It was on purpose, yet it still ranked in Google and people are still talking about it, two weeks later.

According to Google themselves the keyword search “Suffolk business stars” only has around 20 searches every 30 days on its search engine. We generated over 1000 visits to the website by using less than 150 words within five days for around 5 pounds which is the average price for registering a domain name. +10 minutes of our time.

As you can see the website is also a single page that will never change.

So we did this purely to prove the point that you do not always need a full-blown website, with lots and lots of content and any other buzzwords, combined with these all in one amazing web packages, which rarely perform. People will not ‘just come to you’ if you have a website and only that.

All you need is a strong message, product or services that people really need or care about.

So hopefully if you are a business owner reading this, you will start to question the following things.

Can my web company honestly do SEO, build my website and bring customers to it for such a tiny fee? More to the point will your cheap website end up costing you thousands of pounds in sales? Can your web company really deal with your marketing, hosting and improve your conversion rates? Can they prove it?

Think of it like this. Just because you have a shop with a big sign, it does not mean you do not have to market your business to the next street, town or county. Your website is never 100% finished, your marketing should never run out of options, and you should never stop wanting more sales.

We do not directly offer design, hosting or web development but we do market websites. We do bring new customers to you. We do help you convert old customers better. We do get other websites talking about your business and your website. That is what we do and have proven

Just because the all in one package provider has a massive audience, sometimes not quite honest reviews and able to talk the talk, they might not be able to walk the walk and bring customers to you. They may even completely wreck your outdated looking website which could very well be doing better than you thought but your new web company simply hasn’t researched at all. Read this

This case study, we use the term loosely is not against web designers, web developers or any other Internet marketing companies. We work with many graphic designers and web builders (from SBS) on a day-to-day basis and ones that not only generate amazing websites but performing online businesses. This article and the points made are simply against the all in one package that rarely do anything at all, except empty bank accounts.

We have been a member of Suffolk business stars for over five years. We have seen a change from a business community to a source of often bad and low-quality information that sometimes has a negative impact on local businesses. It is free for all where people often recommend their mates, networking groups or people that they heard were good.

We have commented on bits of advice that we have seen in the group to find our comments have simply gone missing.

All we are trying to do is to show that services with massive fan clubs may not be able to do the best job for you and your business. We have seen way too many GOOD designers and marketing companies picking up the pieces after a ‘have a go guru’ takes a website, and trashes it.

Take a look for yourself and read some of the web design and marketing advice provided in the group, then think back to this article.

Edit, another reminder– This post is at least a year old. We deleted the site shortly after this post. We’ve had a lot of feedback from people thanking us, they have managed to work out who can really do what’s right for their business. Just because someone sells something, it doesn’t mean they can do the job. 

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

YES – SEOmers is a husband and wife team

Dan & Fay SomersWhile you may have this strange idea that all SEO firms are stuffy offices filled with people who only socialise with each other during working hours, we’re very happy to call your bluff. SEOmers is a two-man team – one-man and one-woman, in any case – as firm founder and head honcho Dan and his wife Fay both run different wings of the business, while overseeing the overall brand.

SEOmers started life in the April of 2013 – we’re about to celebrate our fifth birthday in a few months – when Dan set up the business on his own back, where he continues to operate on an ‘everyday running’ basis. This means he’s responsible, largely, for how the company operates on a whole – providing expertise in niche areas and for bespoke demands, offering particular insight on bigger, more complex problems that need swift, certain solutions. SEOmers is essentially Dan’s baby – but once he and Fay tied the knot, the firm saw both husband and wife dive into the fray.

Dan and Fay married in September 2016, and Fay has taken on much of the running of SEOmers herself – particularly when it comes to the marketing and promotions side of matters. Fay is an ex-sales expert in the recruitment industry, meaning she is ideally positioned to provide outreach strategy and social media coverage for the brand on a regular basis. Social media, as anyone running their own business will know, can be a full-time job – and Fay manages our social channels with ease while encouraging industry websites to take notice of our clients and services.

While they say to never date a co-worker, they never say a couple can’t run a business – and under the watchful gaze of Dan and Fay, SEOmers continues to bring expert advice on SEO strategy and online marketing to clients of all shapes and sizes. If you can live together – why not work together? Take it from our own happy couple!

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Looking to Move to HTTPS? We’re Offering an Almost-Free Transfer

HTTPS, if you haven’t heard, is the way to go.  Websites that fail to offer their visitors and customers the basics in terms of secure browsing and e-commerce fall foul of all sorts of accusations – and while porting your site over or setting yourself up on HTTPS in the first place can mean additional costs, it just makes sense.  Think of it this way – if your online store becomes vulnerable to an attack and you stand to lose hundreds of customer records to an unwelcome visitor, are you fully prepared to take ownership for such a loss?  Maybe not.  Therefore, prevention is key – and getting yourself registered on HTTPS to ensure safe, impenetrable data transfer is the way forward – take it from us.  Google loves it, and browsers everywhere expect to be protected.  It’s time to take the bull by the horns if you haven’t already.

To help encourage take-up of HTTPS, we at SEOmers are proud to announce that we are to provide transfer and set-up on the secure protocol for virtually free – meaning that, providing you fulfil certain criteria, we’ll move you over to HTTPS for next to nothing.  What’s the cost, you ask?  Just £10 – minimum – which we ask that you donate to the Ipswich Winter Night Shelter (IWNS).

No one deserves to be made homeless – and with over a hundred (more than statistics show) people living rough on the streets of Ipswich with little means of getting themselves back on their feet, it is down to the fantastic work of organisations such as the IWNS to ensure that so many people – young and old alike – can get themselves on the straight and narrow.  The cause is very close to our hearts here at SEOmers – and we are therefore proud to be able to encourage minimum donations to the IWNS in return for HTTPS coverage.  Rather than let the cost go to the firm, we’d prefer that you make a donation to help those in need – and in return, we’ll keep your website safe.

We also ask that the site you wish to transfer to HTTPS be WordPress based with your own SSL certificate (most web hosts provide for free) – to demonstrate that you have active interest in keeping your visitors safe.  We also request that you provide us with access to your Google Analytics data and your admin/hosting dashboard – so that we may implement these changes for you.  Don’t worry – your privacy and security is assured.

Make a difference to people who are unable to help themselves – while ensuring your visitors are safe to browse and buy from you.  Contact us today on 01473 760140 email us at your convenience – or visit the IWNS website for more information on their incredible work and for more details on how to make a donation.

Fill the form below with your details. No catch, No Sales

 

If you are unsure about any of these questions please email us BEFORE sending this

SEOmers will take no more than three business days to convert your website into SSL/Secure. SEOmers will need admin access to your website and Google Analytics/Webmaster tools. If you are unable to provide this then contact us beforehand.

You have donated no less than £10 to Ipswich Winter Night Shelter (IWNS) before filling out this form, you will also need to forward or screen grab the confirmed payment from Ipswich Winter Night Shelter to SEOmers.

SEOmers will not share your data or disclose anything about your website to any third parties. SEOmers will not provide any other service, other than installing HTTPS/SSL on your Wordpress Website.

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Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

The Visual Differences Between Experience and just having the Tools

Cadwell ParkAnyone who has spoken to Dan over the years will know that he is very much into motorcycles. It’s no secret that he is often at race tracks with his mates, having a bit of downtime. (no pun intended, that’s his photo on the left)

On his late night social travels, he spotted a few posts from a chap called Steven Morgan. He was sharing photos of him and his son enjoying a motorcycle track-day, Steven was on his ‘proper bike’ and his son on an electric motorbike, It looks like a really good day out between father and son.

Dan spotted one of the photos Steven shared. He is holding his son, perched on his electric bike over one of Cadwell Parks most famous parts called The Mountain it’s the real reason why anyone on two wheels goes to the track, it’s simply amazing.  You can clearly see Dad holding up his son. Dan offered to remove Dad from the photo, he said he’d try his best but he isn’t a graphic designer, he just has the tools which is PhotoShop in this case.

Steven was really happy with Dan’s attempt but Dan wasn’t. if you look close, the crash barriers on Dan’s attempt isn’t that great, he isn’t a designer or claims to be one just because he has the toys.

The post caught the eye of Craig Grew from KeaKeative. He decided to have his own ‘attempt’ which took him less than ten minutes. He sent Dan two or three versions of the photo, each one getting more and more fine tuned to detail. Our point is hopefully a really clear one. We can all buy the tools but we can’t buy the skill and experience that comes from someone who really knows their trade inside out, and still keeps learning the craft they sell.

The photo went from simply removing Dad from the photo to ‘smudging’ the front wheel to make it look like he is moving forwards.

(Open images in new tab)

 

So, you might be asking whats the point of this post? In our industry, we are littered with a lot of businesses selling websites, marketing and all sorts. Just because you have the tools, it doesn’t mean you are an expert. They might have a hammer and chisel but can they really carve the fine detail of the Appennine Colossus in Italy?

The finest, sometimes barely noticeable fine detail of your brand or services can have the most impact. So when you want to ‘have a go’ at something, just because you’ve Google’d a guide or downloaded an amazing tool, just ask yourself… Is the fine detail better than someone who does it for a living? More to the point, will you even notice that the fine tune is missing?

 

Thank you for reading this article. You are welcome to share it

SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

Did you know that we send out monthly tips and tricks via email? No selling, No marketing. Just quick tips on how to make your online performance work better. SEO & Marketing Email List Here

Do you want to see some of our latest reviews from clients who have great success by working with us as a team.

Ranty SEO Blog post alert!!

We have been busy but sadly for the wrong reasons. Here are some screen shots of business owners Google Analytics. If you are unsure of what that is, analytics is a tracker to see how many people visit a website. Put it this way, if you have a website and don’t know if you have analytics installed then speak to someone because you will be losing customers every single day and not know about it.

What do these businesses have in common? They have all bought “SEO Ready” sites from local designers in Suffolk. These people are claiming that their wonderful design will turn into a cash machine the second it’s launched without any planning or historic review, it will have lots of traffic and everything will simply be amazing.

“SEO Ready” means nothing at all. However, a designer who claims they ‘do SEO’ can cost you thousands which can sometimes take MONTHS to recover after the damage has been done.

The one thing we see ALL THE TIME is that designers design, coders code but they rarely plan site launches correctly… That is the difference between making something pretty and understanding the consequences, before making ANY website changes at all.

PLAN EVERYTHING!! If you do not know how then speak to us BEFORE your designer could potentially ruin your online income. It takes us less than an hour to plan everything to work WITH your designer.

If you don’t know the difference between a good and bad designer then contact us. We will give you some questions to ask before you buy their services.

We’d like to state – We are not anti-designer. We are anti ‘have a go at it’ services that cause business owners big issues that people like us have to sort out. We work with some fantastic designers day in, day out.

So, take a look at the screen grabs below. This is what poor planning looks like, sadly.

 

Example One – a national website that was getting nearly two million visits every month. We personally helped the site improve from a few hundred visits to millions between 2013-2015 until the site was sold. The site appeared to have slipped with traffic after a year so the new site owner used a Suffolk based company to ‘refresh’ the site.  The unplanned ‘refresh’ caused the traffic drop as you can see below. The site owner waited for a few more months while the design company ‘had a go’ at fixing the issues. We spotted the issue within 17 minutes, sadly we weren’t contacted for well over 12 months so doubt we’d get the same PR buzz as we did back in 2014. The site owner decided to cut his £30.000 loses.

National SEO Rankings Drop

 

 

Example Two – A Suffolk business that accepted a proposal from a local designer who was chosen because they had so many mentions in a well known Facebook group called ‘Suffolk Business Stars‘. The agency that designed the site said to the client ‘you only get 500 visits a month so we don’t have to do anything’. The truth behind this client is that their average customer was worth £1500 at a minimum, they could only serve Suffolk, they will never get traffic into the thousands because of their localised audience. The new site was launched as ‘SEO completed’ without any research at all, they’d told the client they could manage the SEO which resulted in the issue below.

Sudbury Web Design SEO Issue

 

 

Example Three – Another local business, wrecked by a local Suffolk based designer. The average sale for this client was £150, they’d easily make 50 sales per month for their most high-end product. The peak season for selling their products is middle of March to end of April, with sales increasing to over 30 sales per week. Sadly. this income from their ‘shoddy website’ was lost due to being replaced with ‘an awesome website’ – The awesome website undone years of link building, PR and Social Media traffic… Purely because the designer ‘thought what would be best’ without any forwarding planning at all.

 

Long Melford Web Design

 

This post sounds like we’re having a go at designers, we’re not at all. We love designers, coders, PR companies and anyone who gives their clients everything they can to make sure that the person who is paying them, gets the return on investment, not run a massive loss. We love working anyone who needs our help, the same as when we call in graphic and web designers when we need their help.

If you’re about to invest in a new website then get in touch. We will be able to review where your website is now, and where you need it to go.

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SEOmers is a Suffolk based SEO and Marketing Company. We're known for straight talking, no fluff approach about website performance. If you would like a chat about your website, please do get in touch on "01473 760140"

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