The Unseen Side of Running a Charity: A Lesson in SEO and Brand Protection
Running a charity or a business isn't just about the success stories and the positive impact you make. There's a hidden, often frustrating side that many don't see. In today's digital age, understanding the basics of SEO and brand protection is crucial to prevent fraud and protect your reputation.
A Real-Life Brand Challenge
A 'business' claimed they were funding us, donating 30% on every sale and using our logo. But here's the twist: I'd never heard of them.
I reached out, and sent messages and emails, but they ignored every attempt. They were running paid social media campaigns and search engine adverts while disregarding our pleas.
The Power of Basic SEO
This is where my SEO skills came into play. I tracked down who hosted their website and who they bought the domain from and found sneaky ways to stop it quickly. With a bit of determination and SEO savvy, I was able to take control of the situation.
With a bit of determination and SEO savvy, I was able to take control of the situation
I contacted the legal teams at Google Domains & Shopify, and within 24 hours, the 'business' was shut down. They ignored us, so what choice did I have?
The Aftermath
Then, they bombarded us with messages and emails, demanding a retraction and offering £1000 to the charity (I ignored it). Negative reviews started appearing on their website. I knew I was right to cut this association, even if by force.
I spent over 4 hours sorting this mess out. That's 4 hours taken away from the real charity work.
The Importance of SEO and Brand Protection
This experience highlights the importance of understanding the basics of SEO and brand protection. It's not just about ranking higher on search engines or creating a solid online presence. It's about safeguarding your brand, your reputation, and your mission.
Whether you're a business owner or a charity leader, knowing how to track fraudulent claims, protect your brand, and act swiftly can make all the difference.
Conclusion
The unseen side of running a charity or business can be hard, draining, and sometimes downright ugly. But we can overcome these challenges with determination, expertise, and some SEO knowledge.
Learning the basics of SEO and brand protection isn't just a smart business move; it's necessary in today's digital landscape.
Don't let the unseen challenges catch you off guard. Equip yourself with the tools and knowledge to protect your brand and continue making a positive impact
